The finalists for Inma Global Media Awards announced

Sweden’s Svenska Dagbladet at the 2016 Inma Global Media Awards. © Inma.

Some 40 first-place winners will be announced from these finalists at the Global Media Awards ceremony on Monday, 4 June 2018, at the Mead Centre for American Theatre in Washington, D.C. Also announced will be regional winners and the global “Best in Show.” The awards ceremony will be held in conjunction with the 88th Annual Inma World Congress of News Media.

The 2018 Inma Global Media Awards competition garnered 830 entries from 220 media companies in 39 countries. Participants included newspaper media, magazine media, digital media, television media, and radio media.

Competition entries were judged in February by an international panel of 50 executives from 20 countries. Judges represented a wide range of media-related companies.

Inma has run an annual competition rewarding excellence in media since 1937. This year’s Global Media Awards competition focused on six activities crucial to success:

• Energising brands.
• Creating new products.
• Growing, engaging, and monetising audiences.
• Growing advertising revenue.
• Developing customer insights.
• Instilling innovation.

“This year marked a record number of entries in the Global Media Awards competition,” said Earl J. Wilkinson, executive director and CEO of Inma. “Across platforms and disciplines, news media companies clearly are feeling confident and more comfortable in a disrupted market and transformational times.”

Inma Global Media Awards finalists

Finalists below are listed alphabetically. Group 1 represents regional/local brands. Group 2 represents global/national brands.

Category 1: Best Brand Awareness Campaign

Group 1: Regional/local brands

• ABP, Calcutta, India, “Ananda Utsav: Brand Awareness Campaign for Largest Bengali Festive Event”
• The Atlanta Journal-Constitution, United States, “Worth Knowing”
• Bay Area News Group, San Jose, United States, “Start a New Ritual Read the Paper: Klay Thompson Campaign for Bay Area News Group”
• Newsday, Melville, United States, “Watchdog Editorial Campaign”
• Toronto Star, Canada, “Investigate. Report. Effect Change.”

Group 2: Global/national brands

• Fairfax Media, Pyrmont, Australia, “The Australian Financial Review: The Daily Habit of Successful People”
• The Globe and Mail, Toronto, Canada, “Journalism Matters”
• Helsingin Sanomat, Helsinki, Finland, “The World is Beyond the Headlines”
• The New York Times, United States, “Truth Is Hard”
• NZME, Auckland, New Zealand, “Discover More: nzherald.co.nz Relaunch”

Category 2: Best Public Relations or Community Service Campaign

Group 1: Regional/local brands

• Bennett Coleman (Times Group), Noida, India, “Maharashtra Times – Women's Sanitation: An Inconvenient Truth”
• Grupo RBS, Porto Alegre, Brazil, “Pelas Ruas: Innovation Collaboration and Solutions in the Hands of the Community”
• News Corp, Surry Hills, Australia, “Do Something! Day 2017”
• Republic Media - USA Today Network - Gannett, Phoenix, United States, “It Shouldn't Hurt to be a Child Cause Marketing Campaign”
• tronc - Los Angeles Times, United States, “High School Insider”

Group 2: Global/national brands

• Agora, Warsaw, Poland, “TOMORROWnauts”
• FINN.no, Oslo, Norway, “Wanted: Ocean Plastic”
• Jagran Prakashan, New Delhi, India, “Fields on Fire”
• NZME, Auckland, New Zealand, “Break The Silence”
• Singapore Press Holdings, Singapore, “Stomp Goody Bag Campaign”

Category 3: Best Use of an Event to Build a News Brand

Group 1: Regional/local brands

• Ads24, Sandton, South Africa, “Ads24 Presents Food for Thought”
• Børsen, Copenhagen, Denmark, “Børsen Gazelle Awards”
• The Chronicle Herald, Halifax, Canada, “Now! Nova Scotia and the Now! Nova Scotia Good News Awards”
• HT Media, New Delhi, India, “Hindustan Times Palate Fest”
• News Corp, Southbank, Australia, “Herald Sun Full-On Footy Tour 2017”

Group 2: Global/national brands

• Axel Springer Auto Verlag, Hamburg, Germany, “Sport BILD Award 2017”
• Financial Times Live, London, United Kingdom, “FT Weekend Festival”
• Krone Mulitmedia, Vienna, Austria, “Austrian Video Award”
• News Corp, Brisbane, Australia, “Jeff Horn – The Sunday Mail”
• Schibsted Norway, Oslo, Norway, “Aftenposten Event A-Tech”

Category 4: Best New Print Product

Group 1: Regional/local brands

• ABP, Calcutta, India, “Paper within Paper: A First-Time-in-India Concept by ABP”
• Dainik Bhaskar, Bhopal, India, “Maharashtra Independent Thought Booklet”
• Herald Sun, Melbourne, Australia, “AFLW Liftout & Supplements”
• LNP Media Group, Lancaster, United States, “The Caucus, a Watchdog Publication”
• Newsday, Melville, United States, “The Newsday Vault”

Group 2: Global/national brands

• 24sata, Zagreb, Croatia, “JoomBoos Magazine from Cringe to Lit”
• Fairfax Media, Pyrmont, Australia, “Fairfax Media: Executive Style Magazine”
• Metro, Brussels, Belgium, “Metro Start: Best New Print Product”
• News Corp, Surry Hills, Australia, “News Corp Travel Tuesday Escape Everyday Series”
• USA Today Network, McLean, United States, “USA Today Network Brand Refresh: Print”

Category 5: Best Use of Mobile

Group 1: Regional/local brands

• Galadari Printing & Publishing, Dubai, United Arab Emirates, “Khaleej Times Mobile News Service”
• Russmedia Digital, Schwarzach, Austria, “VOL.AT Redesign”
• Winnipeg Free Press, Winnipeg, Canada, “News Break by Winnipeg Free Press”

Judges awarded only three finalists in this group

Group 2: Global/national brands

• Artear, Buenos Aires, Argentina, “TN Todo Noticias New Mobile Apps”
• NZME, Auckland, New Zealand, “Nzherald.co.nz Redesig”
• South China Morning Post, Hong Kong, China, “HK Racing”
• The Telegraph, London, United Kingdom, “Telegraph Snapchat Discover”
• VG, Oslo, Norway, “VG on Snapchat Discover”

Category 6: Best Use of Video

Group 1: Regional/local brands

• Alabama Media Group, Birmingham, United States, “Reckon by AL.com's Alabama Senate Editorial Campaign”
• The Atlanta Journal-Constitution, United States, “The Making of Real Journalism”
• Calgary Herald, Canada, “Call of the Rail: Restoring Colonist Car 1202”
• Newsday Media Group, Melville, United States, “Sanctuary”
• Russmedia Digital, Schwarzach, Austria, “Made in Vorarlberg”

Group 2: Global/national brands

• 24sata, Zagreb, Croatia, “Gone But Not Forgotten”
• Aftonbladet, Stockholm, Sweden, “Armored Glass Girl”
• Agora, Warsaw, Poland, “Make Poland Great Again. The Online Night-Show by Gazeta.pl”
• Stuff, Wellington, New Zealand, “The Valley”
• The Wall Street Journal, New York, United States, “The Face of Real News”

Category 7: Best Launch of a Brand or Product to Create An Audience Segment

Group 1: Regional/local brands

• Alabama Media Group, Birmingham, United States, “This is Alabama”
• Amar Ujala Publications, Noida, India, “Amar Ujala's Multi-Platform Kavya Taps into Massive Hindi Poetry Subculture”
• News Corp, Surry Hills, Australia, “Local Sports Stars”
• SaltWire Network, Halifax, Canada, “SaltWire Network Brand Launch”
• tronc - Los Angeles Times, United States, “Dirty John Podcast”

Group 2: Global/national brands

• 24sata, Zagreb, Croatia, “Miss7: This is Me #WATCHmeGO”
• Agora, Warsaw, Poland, “Myk! From On-Line to TV”
• NBC News Digital, New York, United States, “NBC News' ‘Stay Tuned’ On Snapchat”
• News Corp, Surry Hills, Australia, “News Prestige Network Launch”
• Omni, Stockholm, Sweden, “The Launch of Omni Ekonomi”

Category 8: Best Use of New Technology to Generate Revenue and Engage

Group 1: Regional/local brands

• Bay Area News Group, San Jose, United States, “Leadhax – Online Advertising for Real Estate Agents”
• Honolulu Star-Advertiser, United States, “The Digital Billboard Network”
• MittMedia, Gävle, Sweden, “The Homeowners Bot”
• Russmedia Digital, Schwarzach, Austria, “Made in Vorarlberg”
• USA Today, McLean, United States, “Local Flash Briefings on Alexa in Partnership with Spoken Layer“

Group 2: Global/national brands

• Aftenposten, Oslo, Norway, “Front Page Reinvented: The Algorithm That Supports Our Journalistic Mission”
• Aftonbladet, Stockholm, Sweden, “What´s on the Plate”
• Bonnier News Brand Studio, Stockholm, Sweden, “Löfbergs: The Next Generation Coffee Experience”
• Ringier, Zurich, Switzerland, “Using Advanced Artificial Intelligence (AI) to Generate Revenue and Boost Reader Engagement @ Ringier”
• VG, Oslo, Norway, “Mystery at the Oslo Plaza”

Category 9: Best Idea to Encourage Print Readership or Engagement

Group 1: Regional/local brands

• Austin American-Statesman, Austin, United States, “The Talk: An Interactive Multi-Platform Exploration of Race-Police Relations”
• Bay Area News Group, San Jose, United States, “Klay Thompson Campaign for Bay Area News”
• Calgary Herald, Canada, “Syrian Refugees: A New Home, A New Life”
• The Oklahoman Media Company, United States, “The Oklahoman’s Brand Campaign”
• Vijay Karnataka (Times Group), Bangalore, India, “Language Newspaper Taking Youngsters Message to The Prime Minister”

Group 2: Global/national brands

• Helsingin Sanomat, Helsinki, Finland, “The Art of Journalism”
• Jagran Prakashan, New Delhi, India, “A Glass Half Full”
• El País, Madrid, Spain, “The New Arrivals”
• USA Today Network - Gannett, McLean, United States, “I Am An American”
• WeltN24, Berlin, Germany, “Die Welt of December 9, 2017”

Category 10: Best Idea to Grow Digital Readership or Engagement

Group 1: Regional/local brands

• ABP, Calcutta, India, “Growing the Readership of Ebela.in by Cementing its Position as the Go-to Bengali”
• Amar Ujala Publications, Noida, India, “Kavya (Poetry) Drives High-Value Registrations Engagement on Amar Ujala”
• Grupo RBS, Porto Alegre, Brazil, “GaúchaZH: A Platform for Reading, Watching and Listening”
• MittMedia, Gävle, Sweden, “The Homeowners Bot”
• tronc - Chicago Tribune, United States, “Dining Awards”

Group 2: Global/national brands

• Aftenposten, Oslo, Norway, “Front Page Reinvented: The Algorithm That Supports Our Journalistic Mission”
• The Economist, London, United Kingdom, “The World in 2018”
• Nation Media Group, Nairobi, Kenya, “Nation Messenger Bot: Nation Kiki”
• Ringier, Zurich, Switzerland, “Using Advanced Artificial Intelligence (AI) to Boost Digital Reader Engagement @ Ringier”
• VG, Oslo, Norway, “VG on Snapchat Discover: Digital Engagement”

Category 11: Best Use of Social Media

Group 1: Regional/local brands

• Alabama Media Group, Birmingham, United States, “It's a Southern Thing”
• Newsday Media Group, Melville, United States, “Newsday’s Day in the Life of Long Island”
• OVB24, Rosenheim, Germany, “Rosenheimsbeste.de: Reinventing Local Guides”
• Upsala Nya Tidning, Uppsala, Sweden, “UNT Pendlingskollen: Building Journalistic Ecosystems Using Social Media”
• La Voz del Interior, Córdoba, Argentina, “Vivo in CBA”

Group 2: Global/national brands

• Bennett Coleman & Company Ltd. (Times Group), Mumbai, India, “#NoConditionsApply - Shindoor Khela”
• Condé Nast International, London, United Kingdom, “Vogue International on Instagram Stories”
• The Financial Times, London, United Kingdom, “FT Instagram Stories”
• NBC News Digital, New York, United States, “NBC News' ‘Stay Tuned’ on Snapchat”
• VG, Oslo, Norway, VG on ”Snapchat Discover”

Category 12: Best New Paid Content or Subscription Initiative

Group 1: Regional/local brands

• ABP, Calcutta, India, “The Telegraph t3: Life Enhancement Programme”
• Dainik Bhaskar, Bhopal, India, “When a Young Newspaper Established its Position In a Cluttered and Commoditized Market With Over 15,673 Newspaper”
• Editora Globo, Rio de Janeiro, Brazil, “Data-Driven Digital Subscription Paywall Model”
• Hall Media, MittMedia, Sörmlands Media, VK Media, Gävle, Sweden, “Sveriges Lokalnyheter”
• Hearst Newspapers - Times Union, New York, United States, “Dynamic Meter and Paywall”

Group 2: Global/national brands

• Dagens Nyheter, Stockholm, Sweden, “Using Analytics to Drive Continuous Growth in Digital Subscriptions”
• Dow Jones, New York, United States, “Omni-Channel Initiative”
• Helsingin Sanomat, Helsinki, Finland, “Diamonds are Forever: Helsingin Sanomat's Digital Strategy Renewall”
• Schibsted, Oslo, Norway, “Touchpoints”
• The Wall Street Journal, New York, United States, “The WSJ Dynamic Paywall”

Category 13: Best Idea to Grow Advertising Sales or Retain Advertising Clients

Group 1: Regional/local brands

• Ads24, Sandton, South Africa, “#Ads24 Diski”
• Bonnier News, Malmö, Sweden, “Smarta Jobb”
• D&C Digital - USA Today Network - Gannett, Rochester, United States, “Saving The Source”
• Honolulu Star-Advertiser, United States, “The Digital Billboard Network”
• News Corp, Bowen Hills, Australia, “News Advance Program”

Group 2: Global/national brands

• The Economist, London, United Kingdom, “The World in 2018”
• Independent Media, Cape Town, South Africa, “Drive360”
• Jagran Prakashan, New Delhi, India, “Gaming The Revenue Strategy”
• Times of India, Mumbai, India, “Times Power of Print”
• United Daily News, New Taipei City, Taiwan, “Intelligence Beyond Data: Unlock the Potential of Audience Engagements”

Category 14: Best Marketing Solution for an Advertising Client

Group 1: Regional/local brands

• ABP, Calcutta, India, “The Sweet Story from a Sweet Land! How ABP Changed the Taste of Bengali Sweets for Mondelez India”
• Ads24, Sandton, South Africa, “Ads24/Phumelela Soccer 6 Multi-Platform Campaign”
• Florida Today - USA Today Network - Gannett, Melbourne, United States, “Where Innovation Takes Flight”
• Grupo RBS, Porto Alegre, Brazil, “The Media Project for Lebes Life Story”
• Midday Infomedia, Mumbai, India, “Brands Make Inroads to the Corporate World with Mid-Day”

Group 2: Global/national brands

• Bonnier News Brand Studio, Stockholm, Sweden, “Nordea: The Smart Concept 2.0”
• Folha de São Paulo, Brazil, “The Reinvention of Print: GOL Brazilian Airline and Folha de São Paulo”
• The Irish Times, Dublin, Ireland, “Be One: Inspire One in Association with Ulster Bank”
• Jagran Prakashan, New Delhi, India, “Conversations with Customers”
• South China Morning Post, Hong Kong, China, “Alibaba Entrepreneurs Fund Jumpstarter 2017”

Category 15: Best Execution of Print Advertising

Group 1: Regional/local brands

• Amedia, Oslo, Norway, “Leading the Fight on Grey”
• Diario Panorama, Maracaibo, Venezuela, “Venezuela Biodiversa”
• Gannett Imaging and Ad Design Center, Des Moines, United States, “Noah's Ark Ristorante”
• News Corp, Surry Hills, Australia, “The Book of Mormon Mega Wrap”
• Newsday Media Group, Melville, United States, “Good Samaritan Hospital HealthLink 4 Page PopUp”

Group 2: Global/national brands

• Bennett Coleman (Times Group), New Delhi, India, “Make India Water Positive”
• Folha de São Paulo, Brazil, “The Reinvention of Print: GOL Brazilian Airline and Folha de São Paulo”
• Mathrubhumi Printing & Publishing, Kochi, India, “Mathrubhumi Santappan Advertising Campaign”
• News Corp, Surry Hills, Australia, “#SamDay or How our Two Biggest Mastheads Changed their Name for the Day”
• NZME, Auckland, New Zealand, “The Inequality Issue”

Category 16: Best Execution of Native Advertising

Group 1: Regional/local brands

• Amedia, Oslo, Norway, “Leading the Fight on Grey”
• The Atlanta Journal-Constitution, United States, “The Year in Real Journalism”
• Postmedia, Montreal, Canada, “Alive 375”
• Republic Media - USA Today Network - Gannett, Phoenix, United States, “Total Wine & More Native Campaign”
• tronc - Los Angeles Times, United States, “Through a Cracked Lens, Sponsored by Snowfall”

Group 2: Global/national brands

• 24sata, Zagreb, Croatia, “The Shared Dream Became Reality”
• Ekstra Bladet, Copenhagen, Denmark, ”Denmarks Best Idea” — High Engagement and Explosive Brand Awareness”
• The Irish Times, Dublin, Ireland, “Story of Home”
• News Corp, Bowen Hills, Australia, “Suncorp Federal Budget”
• Styria Content Creation, Vienna, Austria, “Seat Ibiza”

Category 17: Best Use of Data Analytics

Group 1: Regional/local brands

• Amedia, Oslo, Norway, “From Chasing Reach to a Convertible Audience: The Case for Loyal Non-Subscribers”
• Berliner Morgenpost, Berlin, Germany, “The Berliner Morgenpost Interactive Reader Map — The Interdepartmental Analysis Tool for the Newsroom Sales and Marketing”
• Fairfax Media, North Sydney, Australia, “InsightsPlus”
• MittMedia, Gävle, Sweden, “User Activity Tracking Map”
• News Regional Media, Bowen Hills, Australia, “A Digital Playbook for Every Newsroom”

Group 2: Global/national brands

• Dainik Bhaskar Digital, Noida, India, “Autobot: Automated Intelligent Push Notification Engine”
• Fairfax Media, Pyrmont, Australia, “The Australian Financial Review: Harnessing Data to Drive Revenue Growth”
• The Financial Times, London, United Kingdom, “Project XX”
• Gannett, McLean, United States, “Deepening Digital Audience Engagement and Retention through Voice of the Customer Insights”
• De Persgroep Publishing, Asse, Belgium, “Automated Retention Using Churn Modelling”

Category 18: Best Use of Consumer Research

Group 1: Regional/local brands

• Dainik Bhaskar, Bhopal, India, “How a Young Newspaper Soared to Become Maharashtra's Independent Newspaper”
• Fairfax Media, North Sydney, Australia, “InsightsPlus”
• News Corp, Surry Hills, Australia, “App Only and App Management Research”
• Republic Media - USA Today Network - Gannett, Phoenix, United States, “Community Impact Campaign”
• Judges awarded only four finalists in this group

Group 2: Global/national brands

• Dow Jones, New York, United States, “WSJ Project Moment”
• Fairfax Media, Pyrmont, Australia, “Kidtopia Festival”
• News Corp, Sydney, Australia, “The Food Mood and Media Connection”
• De Persgroep Publishing, Asse, Belgium, “NPS: The Process, Not the KPI”
• Star Metro Media, Toronto, Canada, “Rockies By Rail: Digital Content Research Campaign"

Category 19: Best New Corporate Innovation Initiative

Group 1: Regional/local brands

• Amedia, Oslo, Norway, “The Better Journalism Initiative: How Better Journalism Propelled Digital Subscription Growth”
• Honolulu Star-Advertiser, United States, “The Digital Billboard Network”
• Russmedia Digital, Schwarzach, Austria, “VOL.AT Redesign” 
• Judges awarded only three finalists in this group

Group 2: Global/national brands

• Dagbladet, Oslo, Norway, “Reader Critics”
• Fairfax Media, Pyrmont, Australia, “Project Blue”
• The Financial Times, London, United Kingdom, “The Visual Vocabulary”
• Jagran Prakashan, New Delhi, India, “957 Pages from a Daughter’s Diary”
• Schibsted, Stockholm, Sweden, “The Schibsted Daily: Foster Innovation through Information”

Category 20: Best New Concept or Innovation to Create New Profit Centers

Group 1: Regional/local brands

• Grupo RBS, Porto Alegre, Brazil, “Donna Beauty Pompeia: A Place to Discover Yourself” 
• Herald Sun, Melbourne, Australia, “Herald Sun Destination Education”
• Honolulu Star-Advertiser, United States, “The Digital Billboard Network”
• OVB24, Rosenheim, Germany, “Rosenheimsbeste.de: Reinventing Local Guides”
• Russmedia Digital, Schwarzach, Austria, “Interactive West 2018”

Group 2: Global/national brands

• The Hindu Group, Chennai, India, “Step”
• Jagran Prakashan, New Delhi, India, “Gaming The Revenue Strategy”
• News Corp, Bowen Hills, Australia, “International Pro Darts Showdown Series”
• Sanoma Media, Helsinki, Finland, “HS Multi-Channel Strategy in Media Sales”
• Schibsted Norway, Oslo, Norway, “Aftenposten Junior: A Brand Extension with Exceptional Profits”