Latest newsLeaving home didn't mean missing on the Fifa World Cup 2022 action as McDonald's South Africa, delivered live score updates in real-time across 1,800m2 of Primedia digital advertising assets nationally. 19 Apr 2023 Read more Selecting digital out of home inventory for an out of home advertising campaign across South Africa has become somewhat of a mixed bag in the past few years. The advertisers and agencies bank on us, the media owners, to provide facts that guide their decision-making processes. Facts uphold accountability and transparency; fallacies pave the way to poor representation of the outdoor industry as a whole. 13 Apr 2023 Read more After an intense executive search by Egon Zehnder, an international headhunter, Primedia Group announced that leading businessman Bongumusa Makhathini has joined the Group, heading up Primedia Outdoor. It is a premier provider and market leader in the highly competitive OOH media sector in South Africa and on the continent with over 19,000 advertising assets across these markets. 9 Feb 2023 Read more With a combined total of 267 digital advertising screens across seven provinces nationally, and an astounding 759m² of Digital Impact assets in 14 shopping malls across key metropolitan areas of South Africa, Primedia Malls has successfully launched an extended Digital Impact network offering advertisers an increased opportunity to reach shoppers when they are in a buying state of mind within the shopping environment. 19 Jan 2023 Read more In support of World Food Day this month and the #LeaveNoOneBehind theme, Primedia Outdoor, in partnership with Food & Trees for Africa (FTFA) and local municipalities have launched two new food gardens in Mitchell's Plain, Cape Town and Stanger, Kwadukuza, KZN. These food gardens support the relative communities' feeding schemes and, through training provided by FTFA, will offer sustainable food security for the future. 27 Oct 2022 Read more
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