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Primedia Outdoor Press Office
Primedia Outdoor is a national outdoor advertising media specialist. Part of the Out-of- Home division of Primedia (Pty) Ltd, Primedia Outdoor focuses primarily on the marketing and selling of outdoor advertising signage.
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Primedia Outdoor nominated for the FEPE International Technology and Innovation AwardPrimedia Outdoor was nominated as one of the top three out-of-home media owners for the Technology and Innovation Award at FEPE International's 60th Anniversary Congress, which took place in Dubai from 1 to 3 May 2019, with the theme of this year's congress being 'The Fame Game'. The FEPE International Congress is an essential event for the global out-of-home industry, recognising key players and technical developments changing the out-of-home landscape. 6 May 2019 Read more

Primedia Outdoor and Coca-Cola take creative execution to another level in ZambiaPrimedia Outdoor continues to push boundaries in sub-Saharan Africa after recently joining forces with soft drink giant, Coca-Cola, to install a 12 meter-high bottle in Lusaka, Zambia, as part of its strategy to drive innovation and create impact within the market. 23 Apr 2019 Read more

#PrimediaBigLove spreads love with the biggest Valentine's card!Primedia Outdoor made Valentine's Day extra special, by taking over the streets and social media. They invited the public to send Valentine's Day messages of love to their partners, family, friends and colleagues on Twitter and then have their message automatically showcased on Primedia Outdoor's urban and mall digital out-of-home holding. 20 Feb 2019 Read more

Primedia Outdoor and Sakhumzi Restaurant rally behind local developmentConsidered one of the best-known township tourism attractions in Soweto, Sakhumzi Restaurant is rebranding to further reflect its core identity and originality. 19 Feb 2019 Read more

Primedia Outdoor breaks roadside digital ground in Durban!With an astounding 900 square metres of roadside digital out-of-home (DOOH) in South Africa already, Primedia Outdoor launches another breathtaking highway LED billboard along the M4 Southern Freeway in Durban, KwaZulu-Natal. This colossal digital network positions Primedia Outdoor as a robust media partner in the OOH landscape delivering the best locations and high-quality products into the market place. 11 Feb 2019 Read more

Primedia Outdoor and Twizza gear up to hit the streets with 80 branded taxisPrimedia Outdoor has branded a large fleet of taxis for Twizza, a proudly South African soft drink company, to raise awareness for its "Summer Fo Sho" competition and to provide a rich brand experience. 27 Nov 2018 Read more

Primedia Outdoor offers holiday package on Rank TV to celebrate festive seasonWith the holiday shopping season upon us, Primedia Outdoor has announced a promotional package on its digital Rank TV network, allowing clients the opportunity to reach commuters on their path-to-purchase journey during the festive season. 12 Oct 2018 Read more

Primedia Outdoor wins Huawei's P20 mall advertising campaign contractPrimedia Outdoor, the leading outdoor media provider, has been awarded a one-year contract to deliver a memorable and high-impact promotion for Huawei's newest smartphone, P20. 5 Oct 2018 Read more

Primedia Outdoor and DG Murray Trust team up to inspire early childhood developmentIn support of DG Murray Trust's commitments to develop South Africa's potential, Primedia Outdoor has recently joined forces with the Western Cape-based foundation on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children. 1 Oct 2018 Read more

Dior and Primedia Outdoor spread JOY in Cape Town and JohannesburgPrimedia Outdoor continues to boost its mall portfolio as the premium outdoor media provider collaborates with Dior on a month-campaign for the launch of its new perfume, JOY. 20 Sep 2018 Read more

Primedia Outdoor launches Radio-to-Road synergy in ZambiaIn continuous efforts to expand innovative product offerings in sub-Saharan Africa, Primedia Outdoor has announced Radio-to-Road initiative in Zambia, an integrated multi-channel solution that enables audio and visual channel synchronicity allowing clients to create high-impact campaigns. 20 Aug 2018 Read more

Primedia Outdoor continues to expand its digital footprint in sub-Saharan AfricaAs part of growing its digital footprint in sub-Saharan Africa, Primedia Outdoor has recently gone a step further to install new 4m x 8m and 3m x 6m LED screens in eSwatini and Lesotho respectively, marking its position as digital leaders. 5 Jul 2018 Read more

Primedia Outdoor joins National Geographic Society for Endangered Species Day global OOH campaignFeaturing photography from the National Geographic Photo Ark, the week-long campaign will run in 22 countries around the world to raise awareness of species at risk 21 May 2018 Read more

Primedia Outdoor extends branding opportunities in the heart of HarareIn continuous efforts to develop new media opportunities for marketers, Primedia Outdoor has recently erected five innovative Prime Towers on the main highways leading into and out of the CBD of Harare, Zimbabwe. 30 Apr 2018 Read more

Primedia Outdoor becomes official member company of Proudly SAThe largest wholly South-African-owned outdoor advertising media specialist continues its endeavours of patriotism as Primedia Outdoor officially becomes a member company of Proudly South African in efforts to contribute to economic growth and prosperity in South Africa. 26 Apr 2018 Read more

Dave Roberts to lead the OOH businesses for PrimediaEffective from 1 February 2018, the Primedia Unlimited business cluster will report to Dave Roberts, current CEO for Primedia Outdoor and Primedia Outdoor Africa. 9 Mar 2018 Read more

Game City Mall - an economic hub in GaboroneTo help their clients make effective decisions, Primedia Outdoor has developed a system that combines GIS technology with population data and consumer insights to isolate consumer "convergence nodes" - hubs of commercial activity frequented by an economically active population and where money changes hands. In Gaborone, Botswana, Primedia has identified seven such nodes, where points of interest converge to attract a high number of consumers. 4 Jul 2017 Read more

KasiKrew puts community at the heart of Rank TVPrimedia Outdoor has recruited a “KasiKrew” - community based videographers - for four of its Rank TV sites, according to Peter Lindstrom, Primedia Outdoor's Sales and Marketing Executive. 9 Jun 2017 Read more

Harnessing the power of the public to Add HopeAt a Primedia Outdoor private seminar earlier this year, Prof John Simpson of the UCT Unilever Institute referred to the KFC Add Hope campaign as an example of an initiative that enables customers to contribute to the greater good. Increasingly, he noted, consumers are looking for ways to make a meaningful difference: KFC's Add Hope asks customers to add a R2 donation to the cost of their meal, thereby supporting a programme providing nutritious meals to hungry children around South Africa. 6 Jun 2017 Read more

Primedia Outdoor's ABC for OOH CreativeAdvances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications for out of home (OOH) advertising. Nevertheless, the requirements for good OOH remain the same, beginning with the ABCs of accuracy, boldness and clarity. 2 Jun 2017 Read more

A first for Kenya - and a win for Primedia OutdoorPrimedia Outdoor has won the advertising rights to Garden City Mall in Nairobi, an international mall situated within an integrated residential, retail and office development that is the first of its kind in Kenya. 29 May 2017 Read more

Primedia Outdoor brings early Christmas to Alex's Skeen Primary SchoolPrimedia Outdoor has donated more than R100,000 worth of goods, including stationery and sanitary pads, to Skeen Primary School in Alexandra, at an event attended by City of Johannesburg Mayor Herman Mashaba. 23 Nov 2016 Read more

Primedia Outdoor awarded tender for Richards Bay AdLitesPrimedia Outdoor has been awarded a tender for 200 illuminated street name signs (AdLites) in Richards Bay, KwaZulu-Natal. 10 Nov 2016 Read more

Primedia Outdoor launches new LED in TembisaPrimedia Outdoor has recently launched a new 4m x 8m high-resolution LED screen in Tembisa, Ekurhuleni. 9 Nov 2016 Read more

Nedbank innovatively shows the way on small outdoor advertising format with big resultsNedbank has renewed its advertising campaign with South-Africa's outdoor media specialist Primedia Outdoor's AdLite holdings, to maintain and build brand awareness, serve and connect with communities, and ensure a greater level of convenience for their customers. 23 Aug 2016 Read more

Toyota reaches out to the taxi industry to put health and safety firstToyota recently teamed up with the Department of Health and the International Labour Organisation (ILO) to run a series of activations at busy taxi ranks, facilitated by Primedia Outdoor. With an MC and DJ on site to whip up excitement, Toyota reached out to taxi owners, drivers, mechanics and association members, to build and enhance brand awareness while promoting health and wellbeing. 17 Jun 2016 Read more

Woolworths ventures onto Primedia's Digital OutdoorWoolworths has launched their AW16 Studio.W collection into the digital outdoor scene. During March and April, the trend-conscious urban brand takes centre stage on Primedia Outdoor's urban LED network, bringing their take on contemporary style to a host of commuters. 15 Apr 2016 Read more

New Debonairs campaign hits the roadDebonairs is taking to the mobile market to inspire on-the-go consumers with a hunger for pizza. The campaign will run over a year, with the creative changing every three months, and will be rolled out using Primedia Outdoor's Rank TV and Brandmarks. 14 Apr 2016 Read more

Primedia Outdoor's new digital billboard lights up South Africa's busiest roadSouth Africa has plenty of busy roads - and this one might just be the busiest. Two million vehicles drive along the Western bypass of the N1 highway in Rivonia each month, according to a recent count by Kantey and Templer Engineers. In establishing a new 4.5m X 18m LED screen billboard on this site, Primedia Outdoor brings its clients' messages to bear on a vast number of commuters, and in a highly desirable location. 17 Feb 2016 Read more

Shedding light on an elusive environment: Commuter segment insights within taxi ranksFeeding the South African masses to the thousands of destinations across the country, taxi ranks constitute the heart of the commuter industry. The myriad of people queuing each day at the thousands of taxi ranks stand testament to the role taxi ranks play in enabling urban commuting for millions. 27 Nov 2015 Read more

An update on progress from the Out of Home Measurement CouncilThe OMC (registered in early 2015) has now been formalised based on international best practice and is representative of key OOH media owners. Its overriding purpose is to provide a currency that delivers media metrics comparable to other media to facilitate and enhance its value to the advertising industry - which in turn will contribute to building the credibility and stature of the Out of Home (OOH) industry. 29 Oct 2015 Read more

Primedia Outdoor October tree spree at E.P. Baumann schoolNowhere is the idiom 'Mighty oaks from little acorns grow' more appropriate than at E.P. Baumann Primary School, sandwiched between Garden City Clinic and the periphery of Mayfair, just West of Johannesburg CBD. 12 Oct 2015 Read more

Telkom makes a digital call with Primedia Outdoor Super LED1.7 million motorists commuting between Johannesburg and Pretoria will most certainly have noticed the latest Primedia Outdoor Super LED billboard, lighting up the Danie Joubert freeway, since the big switch-on in July. 21 Aug 2015 Read more

Survivor marketing: tapping into the informal sectorThe informal sector is often ignored or written off by big-brand marketers as insignificant, not worth the effort, or even potentially damaging to their brand image. Yet conservative estimates suggest that informal trading contributes 6-7% of South Africa's GDP - twice as much as agriculture and about the same as the mining sector. And by all accounts, it's doubling in size every year. Perhaps the time has come for the formal and informal sectors to come together and bridge the gap between them. 23 Mar 2015 Read more

A brand new e.tv prime timeThere's something visceral and earthy about taxi ranks. The whole environment is a constantly seething body of smells, sounds and movement. From the savoury sizzle of meat being braaied, luring hungry (and even not-so-hungry) travellers, to the smoky mix of exhaust fumes and the hum of myriad conversations, carried across the organised chaos of taxis and commuters. 12 Mar 2015 Read more

Partnership uplifts kidsThe Maluti-a-Phofung Local Municipality, in partnership with Primedia Outdoor, has offered a helping hand by donating 40 school uniforms and 400 school bags to the learners of the Sentebale Primary School at Intabazwe (42 Hill) near Harrismith. 4 Mar 2015 Read more

Burger King - big on busesBurger King has put their money where their mouth is with their current bus-back campaign. 29 Jan 2015 Read more

Bhamuza goes to townPrimedia Outdoor has expanded the footprint of its iconic Bhamuza billboards beyond the primarily rural locations and into urban environments across South Africa, in line with progressive migration of the BoP/Survivor market to cities. 27 Jan 2015 Read more

Primedia Outdoor helps spread the wordIn the recently launched "Story Power. Bring It Home" billboard campaign by Nal'ibali, funded primarily by the DG Murray Trust, 500 billboards were booked with Primedia Outdoor over a four-month period - a substantial investment in the outdoor medium by any standard. The primary objective of the project to promote reading. 3 Dec 2014 Read more

Primedia Outdoor CSI triple jump in KZNNovember was a busy CSI month for Primedia Outdoor, one of South Africa's leading outdoor advertising companies. 25 Nov 2014 Read more

Primedia Outdoor makes a happy returnWednesday the 19th of November saw Primedia Outdoor return to Ezibeleni School for the Mentally and Physically Challenged to distribute the shoes they sized up in October as well as hand over all the wheelchairs and mobility aids acquired for some of the learners. 24 Nov 2014 Read more

The Primedia Outdoor "Nelly There" Team do the Momentum 94.7 Challenge with time to spare"Nelly There" is a fundraising concept to assist Nelly Zitha, the wheelchair-bound receptionist at Primedia Outdoor, pay for essential physiotherapy not covered by medical aid. 19 Nov 2014 Read more

Primedia Outdoor raises the BEE barPrimedia Outdoor has upped its already strong Proudly South African standing by acquiring a Level Two B-BBEE Contributor Certification. This achievement acknowledges the company's continued commitment to integrating previously disadvantaged people into the economy. 5 Nov 2014 Read more

Primedia Outdoor sees if the shoes fitThe Ezibeleni School for the Physically Challenged is located on the main road through Thokoza, a bustling hive of taxis, hawkers and commuters. They are the recipient school of the 2014 Gift To Give project - an annual Primedia Outdoor CSI initiative. 30 Oct 2014 Read more

Primedia Outdoor - uplifting learners at AvonwoodPrimedia Outdoor recently visited Avonwood Educare NGO, an ECD (Early Childhood Development) centre in Elsies River, Cape Town. 8 Oct 2014 Read more

Lighting the wayOn 30 April 2014, at around 6:30pm, launch-party guests of Primedia Outdoor and North-bound commuters along the stretch of the M1 North, between Grayston Drive and Marlboro Drive, witnessed the powering up of the company's second super LED-screen billboard within a year. 14 May 2014 Read more

Primedia and Coke proposalRomance is alive and thriving if the enterprising actions of a young man in love, are anything to go by. 27 Feb 2014 Read more

Primedia Outdoor and Fino back to schoolYears begin and end with school themes - you're either finishing or beginning another grade. For those parents and learners with children still in the process of completing their studies, there is always the 'back-to-school' headache - uniforms, books, stationery and of course, school fees. 10 Feb 2014 Read more

ComutaNet has strengthened its offering in the 18-million-strong local commuter market by reaching a one-of-a-kind agreement with the South African National Taxi Council (SANTACO). 29 Jul 2013 Read more