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Primedia Outdoor Press Office
Primedia Outdoor is a national outdoor advertising media specialist. Part of the Out-of- Home division of Primedia (Pty) Ltd, Primedia Outdoor focuses primarily on the marketing and selling of outdoor advertising signage.
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Primedia unifies Outdoor & Retail under Bongumusa Makhathini
Primedia Group announced the strategic appointment of Bongumusa Makhathini as the chief executive officer (CEO) of Primedia Out-of-Home, effective immediately. This milestone marks the consolidation of leadership for both Primedia Outdoor and Primedia Retail under Makhathini's stewardship, solidifying a unified and streamlined approach to Primedia’s market positioning. 23 May 2024 Read more

Primedia Outdoor strengthens commitment to excellence with the appointment of Thulani Dumakude
Primedia Outdoor, a division of Primedia, announced the appointment of Thulani Dumakude as the new executive for Rights & Real Estate. Thulani Dumakude brings a wealth of experience to Primedia Outdoor, with over 20 years of success in the Out-Of-Home media industry. 15 Apr 2024 Read more

McDonald's South Africa delivering to the fans
Leaving home didn't mean missing on the Fifa World Cup 2022 action as McDonald's South Africa, delivered live score updates in real-time across 1,800m2 of Primedia digital advertising assets nationally. 19 Apr 2023 Read more

Best performance of DOOH is seeded by facts
Selecting digital out of home inventory for an out of home advertising campaign across South Africa has become somewhat of a mixed bag in the past few years. The advertisers and agencies bank on us, the media owners, to provide facts that guide their decision-making processes. Facts uphold accountability and transparency; fallacies pave the way to poor representation of the outdoor industry as a whole. 13 Apr 2023 Read more

The sky is the limit for Primedia Outdoor with Bongumusa Makhathini as its new CEO
After an intense executive search by Egon Zehnder, an international headhunter, Primedia Group announced that leading businessman Bongumusa Makhathini has joined the Group, heading up Primedia Outdoor. It is a premier provider and market leader in the highly competitive OOH media sector in South Africa and on the continent with over 19,000 advertising assets across these markets. 9 Feb 2023 Read more

Primedia Malls increases Digital Impact holding, extending advertisers reach across South Africa
With a combined total of 267 digital advertising screens across seven provinces nationally, and an astounding 759m² of Digital Impact assets in 14 shopping malls across key metropolitan areas of South Africa, Primedia Malls has successfully launched an extended Digital Impact network offering advertisers an increased opportunity to reach shoppers when they are in a buying state of mind within the shopping environment. 19 Jan 2023 Read more

Primedia Outdoor uplifts local communities, launches 2 new food gardens in support of World Food Day
In support of World Food Day this month and the #LeaveNoOneBehind theme, Primedia Outdoor, in partnership with Food & Trees for Africa (FTFA) and local municipalities have launched two new food gardens in Mitchell's Plain, Cape Town and Stanger, Kwadukuza, KZN. These food gardens support the relative communities' feeding schemes and, through training provided by FTFA, will offer sustainable food security for the future. 27 Oct 2022 Read more

Primedia Outdoor extends advertisers reach with 3 new roadside LED billboards
With an astonishing 1,230m2 of roadside digital out-of-home (DOOH) in South Africa already, Primedia Outdoor is elated to unveil three new roadside LED billboards across Gauteng and KwaZulu-Natal, contributing to their highly effective DOOH networks, offering advertisers increased audience reach. 20 Oct 2022 Read more

Primedia Outdoor celebrates women in a big way
Primedia Outdoor joined in the Women's Month celebrations by showcasing its astounding female staff and clients. Women across Primedia's OOH network were invited to share their own personalised messages and photos in line with supplied topics: 2 Sep 2022 Read more

Lagos gains a new roadside LED that delivers exceptional impact and reach for advertisers
Advertisers have a new opportunity to target a sought-after audience with high impact and reach. Primedia Outdoor, the premier provider of Digital Out-of-Home (DOOH) advertising solutions, recently added a new roadside LED to its growing digital portfolio across Africa. With the launch of this new LED in Lagos, Nigeria - Primedia Outdoor provides supreme quality and brand exposure on 125 digital billboards across Africa, in all major environments and at key touchpoints along the consumer journey, ensuring impact and coverage where it matters most. 12 Jul 2022 Read more

Primedia Outdoor continues to invest in Digital Out-of-Home with Rank-TV refurbishment project
Digital Out-of-Home (DOOH) has seen exponential growth in recent years, as advertisers have been opting for the medium as an agile and dynamic communication channel in addition to traditional out-of-home (OOH) platforms. As one of the industry leaders and technological forerunners in DOOH, Primedia Outdoor takes its Rank-TV offering to new heights with a refurbishment project at major taxi rank locations across South Africa, by delivering an updated world-class media platform to advertisers wanting to target the commuter market effectively and efficiently. 9 May 2022 Read more

Primedia Outdoor supports Earth Day by investing in our planet
Primedia Outdoor demonstrates this year's Earth Day theme, 'Invest in Our Planet', through its continuous commitment to providing green sustainable products, which are recyclable or upcycled, as well as supporting organisations that focus on sustainable growth and development. 22 Apr 2022 Read more

Primedia Outdoor announces the launch of Prime XOOH - eXtraordinary Out-Of-Home
Prime XOOH is the crystallisation of an innovation team created by Jorja Wilkins, executive of Marketing and Marketing Services at Primedia Outdoor who stated that, "this team has been formed to include employees that want to be part of something out of the ordinary - it is a place for creative and analytical minds to develop ideas that bring the extraordinary into play for the benefit of agencies and advertisers." 14 Apr 2022 Read more

As OOH audiences come back in full force Primedia Outdoor expands their urban digital network
With evidence of the resurgence of the Out-of-Home (OOH) audiences across major arterials in South Africa, Primedia Outdoor welcomes the launch of their new urban digital out-of-home (DOOH) billboard UDN020, that is located on the corner of William Nicol Drive and Republic Road, Sandton, Johannesburg. 17 Jan 2022 Read more

New appointments at Primedia Outdoor demonstrates marketing services department is at its best
Primedia Outdoor is elated to announce two senior promotions in the marketing services department. Marketing experts Tholakela Malaza and Alice Wagenaar have been promoted to senior marketing services strategists who will support the Primedia Outdoor sales teams in the South African market and Rest of Africa (ROA) territories, by delivering meaningful insights and strategic media solutions fuelled by the most sophisticated data and analytics. 19 Nov 2021 Read more

Primedia Outdoor appoints Steve Duck as Western Cape executive
Primedia Outdoor, the leading provider in out-of-home media solutions in South Africa and rest of Africa, has appointed Steve Duck as executive: Western Cape. Steve will oversee all aspects of the business in the Western Cape region which includes sales as well as rights and development for both the outdoor and malls divisions. 15 Nov 2021 Read more

Primedia Outdoor promotes Trust Masarirambi to sales manager: malls
Primedia Outdoor, the leading provider in OOH media solutions and specialists in the mall environment within sub-Saharan Africa, has promoted Trust Masarirambi to the position, sales manager: malls for their South African market. 12 Nov 2021 Read more

PrimeCourts acquires brand activation rights to the SA Corporate portfolio and Killarney Mall
Primedia Outdoor's PrimeCourts division recently acquired the brand activation rights to the SA Corporate Real Estate portfolio as well as Killarney Mall in Johannesburg. The acquisition sees the footprint of the company's brand activation offering expanded by 21 additional malls and shopping centres in Gauteng and KwaZulu-Natal. 13 Oct 2021 Read more

LMX and Primedia Outdoor launch study to measure audiences across 7 African markets
LMX, a subsidiary of the Moving Walls Group and a leading provider of ad-tech in Out-of-Home (OOH), and Primedia Outdoor, a leading provider of OOH media solutions in South Africa and other African markets, have launched an initiative to enable detailed audience measurement across Primedia Outdoor's Digital Out-of-Home (DOOH) inventories in seven markets across Africa which includes Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia. 13 Oct 2021 Read more

Primedia Outdoor continues to evolve AVR technology, now including colour recognition
Following the positive results and ROI of Primedia Outdoor's Prime(i) Road and Prime(i) Mall technology and product offering, this innovative AVR (Anonymous Vehicle Recognition) technology has evolved even further and now includes colour recognition - another improvement giving brands the opportunity to reach their target market in a more effective and efficient manner, leaving a lasting impression. 6 Aug 2021 Read more

Primedia Outdoor augments Huawei Joburg Day by increasing reach across network
For the first time ever, Huawei Joburg Day was streamed live across multiple Urban Digital LED screens in Primedia Outdoor's network in Johannesburg. The event, which took place on Friday, 28 May 2021, achieved a significant brand presence by driving commuters to listen to 947 or watch the free event on YouTube on their mobile phones, in their homes, their cars or their backyards. 26 Jul 2021 Read more

Primedia Outdoor supports the launch of Samsung's epic Galaxy S21 5G Series with an innovative multi-format campaign
Samsung, one of the world's most renowned electronic brands and South Africa's most popular mobile phone provider, recently partnered with Primedia Outdoor in launching the all-new Samsung Galaxy S21 5G Series smartphone with an eye-catching out of home campaign in the roadside and mall environment. 8 Jun 2021 Read more

Primedia Outdoor expands mall digital impact footprint in South Africa
With a multitude of different out of home (OOH) media platforms throughout Primedia Outdoor's mall holding across South Africa, advertisers have the opportunity to reach shoppers with mall advertising when they are in a buying state of mind within the shopping environment. With advertising rights to over 40 malls across South Africa, Primedia Outdoor is able to position brands in an impactful and scalable manner to the right audience at the right time in the ideal environment conducive to a buying action. 19 Apr 2021 Read more

Primedia Outdoor celebrates Valentine's Day once again with its outstanding #PrimediaBigLove campaign
For the third consecutive year, Primedia Outdoor celebrated Valentine's Day in the most extraordinary way with its renowned #PrimediaBigLove campaign. The campaign invites the public to send their loved ones a personalised message via their social media platforms Twitter and Facebook and then have their message displayed across Primedia Outdoor's digital screens on roadside and in mall environments. 23 Feb 2021 Read more

Primedia Outdoor welcomes 2021 with DOOH expansion in Namibia
Primedia Outdoor, the premier provider of digital out-of-home (DOOH) advertising solutions in sub-Saharan Africa and Nigeria, recently added a new roadside LED to its growing digital portfolio across Africa. With the launch of this new LED in Rundu, Namibia - Primedia Outdoor provides supreme quality and brand exposure on 329 digital billboards across Africa in environments and locations where audiences are highly receptive to advertising. 26 Jan 2021 Read more

Primedia Outdoor collaborates with Checkers to create a growing billboard
Announcing the return of their hugely successful Little Garden collectable promotion, Checkers partnered with Primedia Outdoor to create a billboard nursery. The launch of the promotion and the unveiling of the billboard took place on Monday, 24 August 2020 just ahead of spring. 31 Aug 2020 Read more

Primedia Outdoor geared to safeguard employees during Covid-19
As confirmed cases of the coronavirus accelerates across many communities in South Africa, Primedia Outdoor places the highest priority on the health, safety and well-being of its staff and their families, while protecting the continuity of its operations and essential functions. 20 Aug 2020 Read more

Primedia Outdoor proudly supports #OurSecondChance, the world's biggest digital OOH campaign to date
Primedia Outdoor joined many other Out of Home media owners from across the world in support of the new global digital Out of Home (DOOH) campaign from The World Out of Home Organisation (WOO). 14 Aug 2020 Read more

Primedia Outdoor successfully executes first Prime-Intelligence advertising campaign alongside Audi South Africa
Following the success of their dynamic digital capabilities, Primedia Outdoor, the largest wholly South-African owned OOH advertising specialist that also operates in eight other African markets, has successfully executed its latest technically innovative product offering, Prime(i) Road and Prime(i) Mall. 10 Jun 2020 Read more

Let's go outside - safely
1 June 2020, the beginning of level 3 lockdown for all South Africans during the global Covid-19 pandemic that has placed us in the position of 'what's next?' or - more importantly, and closer to the soul of the nation - 'we've got this - we will rise'. There is brutal evidence, and no doubt that the implications imposed on the industry from the level 5 and level 4 lockdown regulations have left industries battered and bruised. The out of home (OOH) industry, in particular, was first to be hit - as a country we were told 'stay home', we were literally turned off. 4 Jun 2020 Read more

Primedia Outdoor supports #SendingLove - the world's largest user-generated digital out-of-home campaign
User-generated messages of love and unity are being displayed on digital out of home screens worldwide with social media amplification ensuring the messages are seen by millions - at home. 21 May 2020 Read more

Primedia Outdoor upsurges its media holding in Eswatini
Primedia Outdoor, the largest wholly South-African-owned out-of-home media specialist, recently extended its offering with the construction of five new Prime Towers in the heart of Eswatini (Swaziland). 4 Mar 2020 Read more

Primedia Outdoor celebrates love with the biggest ever Valentine's card
This year, once again, Primedia Outdoor celebrated Valentine's Day in the most memorable way with its unique #PrimediaBigLove campaign. The #PrimediaBigLove campaign invited the public to send their loved ones, whether a partner, family, friend or colleagues, a love message on Twitter or Facebook and then have their message flighted instantaneously onto Primedia Outdoor's roadside and mall digital screens nationally. 19 Feb 2020 Read more

Primedia Outdoor unveils its largest LED at Fourways Mall
With their continued focused approach in expanding their premium digital out-of-home (DOOH) portfolio, Primedia Outdoor - the largest wholly South-African-owned outdoor media specialist, unveiled their biggest ever full motion iconic transparent LED screen. 4 Dec 2019 Read more

Primedia Outdoor captivates Botswana with a new LED
Primedia Outdoor has recently switched on a third roadside LED in Botswana, in the centre of Mogoditshane, which is part of the greater Gaborone conurbation. This super-sized 5m x 10m LED is surrounded by various banks, car dealerships as well as fast food and retail outlets making it a key platform for brands to target commuters traveling in and around Mogoditshane. 21 Nov 2019 Read more

Primedia Outdoor launches its Airport Digital Network in South Africa
Following the success of the launch of the 5mx10m digital billboard located at the prestigious King Shaka International Airport in June this year, Primedia Outdoor brings the market another great opportunity to reach airline travellers. As a proud media partner of Airports Company South Africa (ACSA) for over 20 years, Primedia Outdoor has unveiled its exquisite new 3mx6m cantilever digital billboard at O.R Tambo International Airport - currently the only external LED display at this monumental airport. 8 Nov 2019 Read more

Primedia Outdoor joins voices around the world to call on more people to demand that 'Malaria Must Die'
The campaign, 'Malaria Must Die, So Millions Can live', was launched this week in South Africa by Primedia Outdoor using digital out-of-home (DOOH) advertising activations to inspire people to join the world's first voice petition to end malaria. The campaign which began earlier this year championed by David Beckham launched the world's first voice petition to end malaria. In a short film, David appears to speak nine languages using emerging AI (artificial intelligence) video synthesis technology. People around the world were invited to speak up by visiting and recording the message 'Malaria Must Die'. 15 Oct 2019 Read more

Primedia Outdoor and Menlyn Park Shopping Centre create new possibilities for local entrepreneurs in Tshwane
To celebrate local tourism attractions offered by the City of Tshwane, Primedia Outdoor and Menlyn Park Shopping Centre, in partnership with Tshwane Tourism Association, joined forces to host a four-day in-mall exhibition for the first time ever, running from 26-29 September 2019. 3 Oct 2019 Read more

Primedia Outdoor launches its powerful LED in Lagos
Following the unveiling of the powerful 3m x 12m video wall in Lagos's busiest shopping mall, Ikeja City Mall, Primedia Outdoor has recently launched its new impactful 4.5m x 18m roadside LED along Oworonshoki Expressway, Nigeria - marking its position in this dynamic city. 19 Sep 2019 Read more

Primedia Outdoor proud media partner of Fourways Mall
Primedia Outdoor is proud to be the media partner of Fourways Mall who unveiled its newly renovated and expanded mall in the heart of the northern suburbs of Johannesburg last week. The surrounding suburbs of Fourways Mall provide an eclectic mix of consumers who are looking for a boundless lifestyle experience, and with over 250 new brands and stores added to the retail mix, Fourways Mall has everything and anything on offer for shopping and entertainment needs. 3 Sep 2019 Read more

Primedia Outdoor illuminates the streets of Namibia
With an Adlites footprint across four African markets, Primedia Outdoor recently installed self-contained solar technology onto 204 double-sided directional signs in various residential and business centres in and around Windhoek, Namibia's capital city. This installation allows for uninterrupted internal illumination, ensuring the advertisers' message is always visible. 23 Jul 2019 Read more

Primedia Outdoor celebrates 25 years of excellence
Primedia Outdoor, the largest wholly South African owned premier out-of-home media provider in sub-Saharan Africa, is celebrating its 25th anniversary throughout the month of July, and on this notable milestone looks back on the evolution of the company and the accomplishments over the last 25 years. 1 Jul 2019 Read more

Primedia Outdoor unveils South Africa's largest airport roadside digital billboard
With over 1,000 square metres of roadside digital display already, Primedia Outdoor recently launched South Africa's largest airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal. With the addition of this colossal 5m x 10m LED, Primedia Outdoor is strongly positioned as the leaders in Digital Out-of-Home. 13 Jun 2019 Read more

Primedia Outdoor brings a game-changing approach to Primelites
Primedia Outdoor is moving from bi-monthly to weekly rotations on their impactful Primelite billboard holding across Gauteng. This dynamic selling position provides brands with an opportunity to maximise reach in high-income and high LSM/SEM areas of Pretoria and Johannesburg more frequently than ever before. These Primelites are supported with currency data from ROAD and are all located in premium positions, making this offering intelligent; targeted and seamless for tactical impactful campaigns. 28 May 2019 Read more

Primedia Outdoor nominated for the FEPE International Technology and Innovation Award
Primedia Outdoor was nominated as one of the top three out-of-home media owners for the Technology and Innovation Award at FEPE International's 60th Anniversary Congress, which took place in Dubai from 1 to 3 May 2019, with the theme of this year's congress being 'The Fame Game'. The FEPE International Congress is an essential event for the global out-of-home industry, recognising key players and technical developments changing the out-of-home landscape. 6 May 2019 Read more

Primedia Outdoor and Coca-Cola take creative execution to another level in Zambia
Primedia Outdoor continues to push boundaries in sub-Saharan Africa after recently joining forces with soft drink giant, Coca-Cola, to install a 12 meter-high bottle in Lusaka, Zambia, as part of its strategy to drive innovation and create impact within the market. 23 Apr 2019 Read more

#PrimediaBigLove spreads love with the biggest Valentine's card!
Primedia Outdoor made Valentine's Day extra special, by taking over the streets and social media. They invited the public to send Valentine's Day messages of love to their partners, family, friends and colleagues on Twitter and then have their message automatically showcased on Primedia Outdoor's urban and mall digital out-of-home holding. 20 Feb 2019 Read more

Primedia Outdoor and Sakhumzi Restaurant rally behind local development
Considered one of the best-known township tourism attractions in Soweto, Sakhumzi Restaurant is rebranding to further reflect its core identity and originality. 19 Feb 2019 Read more

Primedia Outdoor breaks roadside digital ground in Durban!
With an astounding 900 square metres of roadside digital out-of-home (DOOH) in South Africa already, Primedia Outdoor launches another breathtaking highway LED billboard along the M4 Southern Freeway in Durban, KwaZulu-Natal. This colossal digital network positions Primedia Outdoor as a robust media partner in the OOH landscape delivering the best locations and high-quality products into the market place. 11 Feb 2019 Read more

Primedia Outdoor and Twizza gear up to hit the streets with 80 branded taxis
Primedia Outdoor has branded a large fleet of taxis for Twizza, a proudly South African soft drink company, to raise awareness for its "Summer Fo Sho" competition and to provide a rich brand experience. 27 Nov 2018 Read more

Primedia Outdoor offers holiday package on Rank TV to celebrate festive season
With the holiday shopping season upon us, Primedia Outdoor has announced a promotional package on its digital Rank TV network, allowing clients the opportunity to reach commuters on their path-to-purchase journey during the festive season. 12 Oct 2018 Read more

Primedia Outdoor wins Huawei's P20 mall advertising campaign contract
Primedia Outdoor, the leading outdoor media provider, has been awarded a one-year contract to deliver a memorable and high-impact promotion for Huawei's newest smartphone, P20. 5 Oct 2018 Read more

Primedia Outdoor and DG Murray Trust team up to inspire early childhood development
In support of DG Murray Trust's commitments to develop South Africa's potential, Primedia Outdoor has recently joined forces with the Western Cape-based foundation on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children. 1 Oct 2018 Read more

Dior and Primedia Outdoor spread JOY in Cape Town and Johannesburg
Primedia Outdoor continues to boost its mall portfolio as the premium outdoor media provider collaborates with Dior on a month-campaign for the launch of its new perfume, JOY. 20 Sep 2018 Read more

Primedia Outdoor launches Radio-to-Road synergy in Zambia
In continuous efforts to expand innovative product offerings in sub-Saharan Africa, Primedia Outdoor has announced Radio-to-Road initiative in Zambia, an integrated multi-channel solution that enables audio and visual channel synchronicity allowing clients to create high-impact campaigns. 20 Aug 2018 Read more

Primedia Outdoor continues to expand its digital footprint in sub-Saharan Africa
As part of growing its digital footprint in sub-Saharan Africa, Primedia Outdoor has recently gone a step further to install new 4m x 8m and 3m x 6m LED screens in eSwatini and Lesotho respectively, marking its position as digital leaders. 5 Jul 2018 Read more

Primedia Outdoor joins National Geographic Society for Endangered Species Day global OOH campaign
Featuring photography from the National Geographic Photo Ark, the week-long campaign will run in 22 countries around the world to raise awareness of species at risk 21 May 2018 Read more

Primedia Outdoor extends branding opportunities in the heart of Harare
In continuous efforts to develop new media opportunities for marketers, Primedia Outdoor has recently erected five innovative Prime Towers on the main highways leading into and out of the CBD of Harare, Zimbabwe. 30 Apr 2018 Read more

Primedia Outdoor becomes official member company of Proudly SA
The largest wholly South-African-owned outdoor advertising media specialist continues its endeavours of patriotism as Primedia Outdoor officially becomes a member company of Proudly South African in efforts to contribute to economic growth and prosperity in South Africa. 26 Apr 2018 Read more

Dave Roberts to lead the OOH businesses for Primedia
Effective from 1 February 2018, the Primedia Unlimited business cluster will report to Dave Roberts, current CEO for Primedia Outdoor and Primedia Outdoor Africa. 9 Mar 2018 Read more

Game City Mall - an economic hub in Gaborone
To help their clients make effective decisions, Primedia Outdoor has developed a system that combines GIS technology with population data and consumer insights to isolate consumer "convergence nodes" - hubs of commercial activity frequented by an economically active population and where money changes hands. In Gaborone, Botswana, Primedia has identified seven such nodes, where points of interest converge to attract a high number of consumers. 4 Jul 2017 Read more

KasiKrew puts community at the heart of Rank TV
Primedia Outdoor has recruited a “KasiKrew” - community based videographers - for four of its Rank TV sites, according to Peter Lindstrom, Primedia Outdoor's Sales and Marketing Executive. 9 Jun 2017 Read more

Harnessing the power of the public to Add Hope
At a Primedia Outdoor private seminar earlier this year, Prof John Simpson of the UCT Unilever Institute referred to the KFC Add Hope campaign as an example of an initiative that enables customers to contribute to the greater good. Increasingly, he noted, consumers are looking for ways to make a meaningful difference: KFC's Add Hope asks customers to add a R2 donation to the cost of their meal, thereby supporting a programme providing nutritious meals to hungry children around South Africa. 6 Jun 2017 Read more

Primedia Outdoor's ABC for OOH Creative
Advances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their creative applications for out of home (OOH) advertising. Nevertheless, the requirements for good OOH remain the same, beginning with the ABCs of accuracy, boldness and clarity. 2 Jun 2017 Read more

A first for Kenya - and a win for Primedia Outdoor
Primedia Outdoor has won the advertising rights to Garden City Mall in Nairobi, an international mall situated within an integrated residential, retail and office development that is the first of its kind in Kenya. 29 May 2017 Read more

Primedia Outdoor brings early Christmas to Alex's Skeen Primary School
Primedia Outdoor has donated more than R100,000 worth of goods, including stationery and sanitary pads, to Skeen Primary School in Alexandra, at an event attended by City of Johannesburg Mayor Herman Mashaba. 23 Nov 2016 Read more

Primedia Outdoor awarded tender for Richards Bay AdLites
Primedia Outdoor has been awarded a tender for 200 illuminated street name signs (AdLites) in Richards Bay, KwaZulu-Natal. 10 Nov 2016 Read more

Primedia Outdoor launches new LED in Tembisa
Primedia Outdoor has recently launched a new 4m x 8m high-resolution LED screen in Tembisa, Ekurhuleni. 9 Nov 2016 Read more

Nedbank innovatively shows the way on small outdoor advertising format with big results
Nedbank has renewed its advertising campaign with South-Africa's outdoor media specialist Primedia Outdoor's AdLite holdings, to maintain and build brand awareness, serve and connect with communities, and ensure a greater level of convenience for their customers. 23 Aug 2016 Read more

Toyota reaches out to the taxi industry to put health and safety first
Toyota recently teamed up with the Department of Health and the International Labour Organisation (ILO) to run a series of activations at busy taxi ranks, facilitated by Primedia Outdoor. With an MC and DJ on site to whip up excitement, Toyota reached out to taxi owners, drivers, mechanics and association members, to build and enhance brand awareness while promoting health and wellbeing. 17 Jun 2016 Read more

Woolworths ventures onto Primedia's Digital Outdoor
Woolworths has launched their AW16 Studio.W collection into the digital outdoor scene. During March and April, the trend-conscious urban brand takes centre stage on Primedia Outdoor's urban LED network, bringing their take on contemporary style to a host of commuters. 15 Apr 2016 Read more

New Debonairs campaign hits the road
Debonairs is taking to the mobile market to inspire on-the-go consumers with a hunger for pizza. The campaign will run over a year, with the creative changing every three months, and will be rolled out using Primedia Outdoor's Rank TV and Brandmarks. 14 Apr 2016 Read more

Primedia Outdoor's new digital billboard lights up South Africa's busiest road
South Africa has plenty of busy roads - and this one might just be the busiest. Two million vehicles drive along the Western bypass of the N1 highway in Rivonia each month, according to a recent count by Kantey and Templer Engineers. In establishing a new 4.5m X 18m LED screen billboard on this site, Primedia Outdoor brings its clients' messages to bear on a vast number of commuters, and in a highly desirable location. 17 Feb 2016 Read more

Shedding light on an elusive environment: Commuter segment insights within taxi ranks
Feeding the South African masses to the thousands of destinations across the country, taxi ranks constitute the heart of the commuter industry. The myriad of people queuing each day at the thousands of taxi ranks stand testament to the role taxi ranks play in enabling urban commuting for millions. 27 Nov 2015 Read more

An update on progress from the Out of Home Measurement Council
The OMC (registered in early 2015) has now been formalised based on international best practice and is representative of key OOH media owners. Its overriding purpose is to provide a currency that delivers media metrics comparable to other media to facilitate and enhance its value to the advertising industry - which in turn will contribute to building the credibility and stature of the Out of Home (OOH) industry. 29 Oct 2015 Read more

Primedia Outdoor October tree spree at E.P. Baumann school
Nowhere is the idiom 'Mighty oaks from little acorns grow' more appropriate than at E.P. Baumann Primary School, sandwiched between Garden City Clinic and the periphery of Mayfair, just West of Johannesburg CBD. 12 Oct 2015 Read more

Telkom makes a digital call with Primedia Outdoor Super LED
1.7 million motorists commuting between Johannesburg and Pretoria will most certainly have noticed the latest Primedia Outdoor Super LED billboard, lighting up the Danie Joubert freeway, since the big switch-on in July. 21 Aug 2015 Read more

Survivor marketing: tapping into the informal sector
The informal sector is often ignored or written off by big-brand marketers as insignificant, not worth the effort, or even potentially damaging to their brand image. Yet conservative estimates suggest that informal trading contributes 6-7% of South Africa's GDP - twice as much as agriculture and about the same as the mining sector. And by all accounts, it's doubling in size every year. Perhaps the time has come for the formal and informal sectors to come together and bridge the gap between them. 23 Mar 2015 Read more

A brand new prime time
There's something visceral and earthy about taxi ranks. The whole environment is a constantly seething body of smells, sounds and movement. From the savoury sizzle of meat being braaied, luring hungry (and even not-so-hungry) travellers, to the smoky mix of exhaust fumes and the hum of myriad conversations, carried across the organised chaos of taxis and commuters. 12 Mar 2015 Read more

Partnership uplifts kids
The Maluti-a-Phofung Local Municipality, in partnership with Primedia Outdoor, has offered a helping hand by donating 40 school uniforms and 400 school bags to the learners of the Sentebale Primary School at Intabazwe (42 Hill) near Harrismith. 4 Mar 2015 Read more

Burger King - big on buses
Burger King has put their money where their mouth is with their current bus-back campaign. 29 Jan 2015 Read more

Bhamuza goes to town
Primedia Outdoor has expanded the footprint of its iconic Bhamuza billboards beyond the primarily rural locations and into urban environments across South Africa, in line with progressive migration of the BoP/Survivor market to cities. 27 Jan 2015 Read more

Primedia Outdoor helps spread the word
In the recently launched "Story Power. Bring It Home" billboard campaign by Nal'ibali, funded primarily by the DG Murray Trust, 500 billboards were booked with Primedia Outdoor over a four-month period - a substantial investment in the outdoor medium by any standard. The primary objective of the project to promote reading. 3 Dec 2014 Read more

Primedia Outdoor CSI triple jump in KZN
November was a busy CSI month for Primedia Outdoor, one of South Africa's leading outdoor advertising companies. 25 Nov 2014 Read more

Primedia Outdoor makes a happy return
Wednesday the 19th of November saw Primedia Outdoor return to Ezibeleni School for the Mentally and Physically Challenged to distribute the shoes they sized up in October as well as hand over all the wheelchairs and mobility aids acquired for some of the learners. 24 Nov 2014 Read more

The Primedia Outdoor "Nelly There" Team do the Momentum 94.7 Challenge with time to spare
"Nelly There" is a fundraising concept to assist Nelly Zitha, the wheelchair-bound receptionist at Primedia Outdoor, pay for essential physiotherapy not covered by medical aid. 19 Nov 2014 Read more

Primedia Outdoor raises the BEE bar
Primedia Outdoor has upped its already strong Proudly South African standing by acquiring a Level Two B-BBEE Contributor Certification. This achievement acknowledges the company's continued commitment to integrating previously disadvantaged people into the economy. 5 Nov 2014 Read more

Primedia Outdoor sees if the shoes fit
The Ezibeleni School for the Physically Challenged is located on the main road through Thokoza, a bustling hive of taxis, hawkers and commuters. They are the recipient school of the 2014 Gift To Give project - an annual Primedia Outdoor CSI initiative. 30 Oct 2014 Read more

Primedia Outdoor - uplifting learners at Avonwood
Primedia Outdoor recently visited Avonwood Educare NGO, an ECD (Early Childhood Development) centre in Elsies River, Cape Town. 8 Oct 2014 Read more

Lighting the way
On 30 April 2014, at around 6:30pm, launch-party guests of Primedia Outdoor and North-bound commuters along the stretch of the M1 North, between Grayston Drive and Marlboro Drive, witnessed the powering up of the company's second super LED-screen billboard within a year. 14 May 2014 Read more

Primedia and Coke proposal
Romance is alive and thriving if the enterprising actions of a young man in love, are anything to go by. 27 Feb 2014 Read more

Primedia Outdoor and Fino back to school
Years begin and end with school themes - you're either finishing or beginning another grade. For those parents and learners with children still in the process of completing their studies, there is always the 'back-to-school' headache - uniforms, books, stationery and of course, school fees. 10 Feb 2014 Read more

ComutaNet has strengthened its offering in the 18-million-strong local commuter market by reaching a one-of-a-kind agreement with the South African National Taxi Council (SANTACO). 29 Jul 2013 Read more