| 22 Jul 2013 |
| Marketing & Media South Africa | | Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TEDxCapeTown, Trends, TV, Youth Marketing, 2012 Design Indaba |
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It's time to be social Old versus young... it's an old, old story, and Wayne Levine reckons it plays its part in business' attitudes to social media. But, he says, it's time for business to really embrace social media and see it as an aid not a hindrance. Has the SMS had its day and is it time for it to move over? Louise O'Sullivan looks at the rise of OTT applications and the threat to SMS, and reckons that the reports of the impending death of the SMS appear to be somewhat exaggerated. Finally, Rachel Sikwane looks at the issues of Trademarks vs Adwords and asks... it's the final decision (or is it?). Rod Baker, Content Director (@Bizcommunity, @Biz_Marketing)PS Take a look at the latest ads in the Ornico ad showcase.Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".Weekly top stories
 | [Johan Poolman] Are you the egg in your company, the ice cube... or the teabag? Of the three, you should be the third... Read on and find out why. Read more >> |
 | [Rachel Sikwane] The issue of Adwords has become increasingly important in trademark law. When you buy a word from Google as an Adword, this has the effect that whenever anyone enters that word as a search term, your pop-up advert will appear on the screen together with the so-called 'natural results'. Read more >> |
 | [Donvay Wegierski] The Google AdWords program, in which the highest bidders are offered third party-owned trademarks for keyword advertising, remains debated by trademark owners. This programme is on a pay-per-click basis, also known as the sponsored link campaign, whereby an advertiser pays only when the link is clicked on. Read more >> |
 | The opening night film of the 34th Durban International Film Festival, the much-anticipated film noir Of Good Report, directed by Jahmil XT Qubeka was refused classification by the Film and Publication Board, and as such the festival was unable to screen it. Read more >> |
 | [Nick Hedley] Amid a volatile and difficult period in the listed property market, Tower Property Fund received good investor support for its capital raising prior to the fund's listing on the JSE last week the fund's, chief executive Marc Edwards says. Read more >> |
 | [Nick Hedley] Following the recent price correction in the listed property sector, valuations are now at levels more supportive of sustainable listed property returns in the future, according to Investec Asset Management portfolio manager Neil Stuart-Findlay. Read more >> |
 | [Keith Fenner] Sales, at its essence, is all about connecting with people and building relationships. The rise of social media brings a new dynamic to the sales environment of any organisation, and those wanting to be part of a new generation of industry leaders should invest in Social CRM. Read more >> |
 | As part of the Nelson Mandela Day celebrations, The Nelson Mandela Children's Hospital Trust yesterday, 18 July 2013, unveiled a billboard on the actual ground of where the hospital will be built. Read more >> |
 | The organisers of the World Design Capital Cape Town 2014 are calling for projects to highlight South African design and ingenuity, particular in product design, science and technology, food, engineering, architecture, service design and interaction design. Read more >> |
 | A Decorex SA-curated popup store, hosted by CityMob, is on sale now, leading up to the flagship exhibition, Decorex Joburg on 7-11 August 2013. Read more >> |
 | [Courtney Bentley] Two weeks ago I was graced with the honour of listening to some fascinating insight that a game developer was sharing with me. I was outlining my great support for gamified environments and my personal passion in this area. Read more >> |
 | [Anton Vukic] Yesterday's value chain had three stages: The "equipment" stage, with IP manufacturing development and system design; then came "retail" - product distribution; finally, content providers created content for the consumers. Today's chain is more complex, with digital and mobile channels fundamentally changing the way we do business. Read more >> |
 | [Rachel Smith] You've heard all the usual tips about adding some relevant keywords to your content. Nearly every site does this and it isn't difficult, but there's more to it than this. Use these advanced SEO tactics to make your campaign more effective. Read more >> |
 | [Peter Mann] I bottomed out on unwanted, unwarranted, unjustified bullxxxx marketing today when my cell rang with a Cape Town number I didn't recognise. (021 557 **83) Read more >> |
 | [Richard Rayne] Online education specialists believe that as the market continues to embrace technology to digitise the learning experience, there is an increasing need to consider the merits of combining e-learning with instructor-led training workshops. Read more >> |
 | [Douglas Kruger] They all suffer from the same basic problem: The successful executive who wonders why his social life is in disarray; the office worker who always produces but never seems to get promoted; and the intellectual with three advanced degrees who wonders why much stupider people are in charge of the operation. Read more >> |
 | Mugg & Bean is associated with good food, bottomless cups of coffee, a relaxed and warm atmosphere, as well as generous portions of food, and large slices of cake. Read more >> |
 | Nando's, the popular and well-known brand in South Africa, has become one of the country's greatest international success stories. [video] Read more >> |
 | To identify and honour the inspirational South Africans who have contributed towards making our nation great, whether it is through their career or a single selfless act, the inaugural Johnnie Walker Sunday Times Nation's Greatest Awards have been launched. Read more >> |
 | The second annual one-day Future of Media summit on 30 July 2013, at the Sandton Sun Hotel, has lined up industry experts as panel members from the TV, radio, newspapers, magazines, OOH and digital sectors. Read more >> |
 | Young fashionistas and street style spotters can launch an online career in the world of fashion by entering the Elle and BlackBerry 2013 Style Reporter competition. Read more >> |
 | [Rod Baker] NEWSWATCH: Newly appointed Communications Minister Yunus Carrim met the SABC board and addressed staff yesterday, reports IOL. Meanwhile, 1st TV has stepped in and provided an alternative to whatever Zimbabwe's national broadcaster is dishing out, reports Mail & Guardian. Finally, if you're still stuck for a '67' idea, here are 67 of them, courtesy of Nelson Mandela International Day. Read more >> |
[Louise O'Sullivan] It has been said on more than one occasion that SMS has had its day. Wrong! Read more >>
 | Telecommunications companies will have more time to submit information about the high costs of communications, Icasa said yesterday. Read more >> |
 | [Thabiso Mochiko] Vodacom has criticised a call from small operators for the telecommunications regulator to introduce an asymmetric mobile termination rate‚ saying such a move could undermine network quality and be counterproductive. Read more >> |
[Mamello Masote] It is no secret that mobile operators are scrambling to grow substantial margins as saturation and intense competition reach a tipping point in the consumer market. Read more >>
 | [Wayne Levine] With more and more people Facebooking and tweeting from work, traditional businesses are desperate to understand how these platforms impact on the way people work. Read more >> |
 | The Open Book Festival will return to Cape Town on 7-11 September at the Fugard Theatre and the Book Lounge and promises to offer readers access to top authors. Read more >> |
 | [Juliette Attwell] To kick off the BizCareers Column this week, we look at two very valid questions around resignations and starting at a new job - both very daunting yet exciting milestones in your career path. Read more >> |
 | [Dylan Balkind] What's your take on some of the fancy-pants titles doing the rounds on the circuit currently? Happiness Advocate. Social Media Trailblazer. Head Cheese. Digital Dynamo. Copy Cruncher. I can't decide. Read more >> |
 | [Katlego Ledimo] I was always intrigued by the many reasons people put forward as to why they felt 'unchallenged', and every time I ask: "What will challenge you in the current space you are in?" Read more >> |
 | [Monika D'Agostino] Buying or leasing a car is an emotional decision. At least for me it is, and listening to most of my friends it feels like it's similar for them too. Read more >> |
 | The 6th Annual Sunfoil Township Tournament at Hilton College is one of the highlights of an on-going cricket development programme run by the KwaZulu-Natal Cricket Union (KZNCU) in partnership with the family-owned Willowton Group, manufacturers of Sunfoil Pure Sunflower Cooking Oil. Read more >> |
 | PARIS, FRANCE / DARMSTADT, GERMANY: With more than 300 exhibitors and 18,000 visitors expected in Berlin for the World Publishing Expo in October, the event lives up to its reputation as the largest global trade exhibition for the news publishing and media industry. It can also seem overwhelming to newcomers and veterans alike. Read more >> |
 | WASHINGTON, USA: Television sets injure one child every 30 minutes in America, and the rate of emergency room visits is increasing with the popularity of flat-screen TVs, a study said Monday (22 July). Read more >> |
 | NEW YORK CITY, USA: Computer and software company Apple said on Sunday (21 July) that its software developers website was offline after the site was hacked. It warned that some personal information about the developers may have been stolen. Read more >> |
 | [Preciouse Gross] WALTHAM, US: One of the wisest decisions you can make to expand your online retail business is to start selling your products internationally. Read more >> |
More International
| | Television | Volkswagen Tiguan | South Africa | Coca Cola | Cape Town Fish Market | ABSA |
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| Radio | Outsurance | Maxidor | Minolta | Eset Smart Security | Bridgestone |
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Kaya FM 67km Relay for Mandela Day a resounding success
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Gentleman Jack delivers VVIP experience at Vodacom Durban July
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 | Arms deal whistle-blower Richard Young believes piles of evidence will indirectly force President Jacob Zuma to testify about the controversial R70bn arms deal. Read more >> |
 | Police Minister, Nathi Mthethwa, has urged Gun Free South Africa and other role-players in the industry to cooperate fully with the firearms competency Committee of Inquiry. Read more >> |
 | South Africa's Trade and Industry Minister Dr Rob Davies says the country is eager to strengthen its investment partnership with the European Union (EU). Read more >> |
 | Police Minister Nathi Mthethwa has welcomed the life sentences handed to the four men who murdered 36-year-old Sergeant Macasio Madyene. Read more >> |
 | Senior members of the Eastern Cape government, including Premier Noxolo Kiviet, will have to sign performance agreements with the ANC. Read more >> |
More Government news
 | [Eugene Yiga] Winner of The Jessie Award for Outstanding Original Play, Vigil has been described as "wickedly dark", "devilishly funny", and "a small masterpiece". To that I'd add this: it's one of the funniest plays you'll see this year. Read more >> |
 | [Brian Berkman] You want to keep your core warm in cold weather, right? Well here are some travel togs designed to do just that. Read more >> |
 | [Daniel Dercksen] The time of running away from zombies is over. With World War Z the evolution of films in which the living dead raise hell has led to an outcry for help. Read more >> |
 | [Brian Berkman] There is no better way to explore the coastal cities of The Baltic Sea than by ship and no better time than around the summer solstice in June and July with its storied white nights of near permanent sunshine. Read more >> |
 Logico scoops uShaka and LexisNexis accounts - more info Foodie client fest for Volcano PR - more info Expand a Sign's Back-Walls set the mood - more info Metropolitan Life appoints Match Creative for its 'Invest in your Future' events - more info Five Roses tea appoints Match Creative for Hollywood campaign - more info House of Coffees SA appoints Match Creative for PR blitz - more info Primall's parkade media platforms capture M-Net viewers - more info
Deena Naidoo joins Fry Group Foods - more info
 | Pocketmedia Solutions is looking for a senior sales consultant with print, media knowledge and a university degree, who is passionate about what they do. Read more >> |
 | Client services director or business unit manager looking for a great opportunity and team? Springleap is hiring! Read more >> |
Producer - Blairgowrie - Randburg | Fresh Eye Film Productions seeks an ambitious, hardworking producer with knowledge and experience, and who likes a challenge. Read more >> |
APL Cartons is recruiting a marketing manager - agriculture. Your duties will entail marketing and service delivery to fruit and vegetable markets in South Africa. Read more >>APL Cartons is recruiting a marketer - Western Cape. You will be responsible for marketing and service delivery to various markets, expanding the market and maintaining strong relationships clients. Read more >>APL Cartons is recruiting a marketer - technical support
reporting to the marketing director. You will be responsible for liaising with clients regarding product technical matters, quality matters and product trials. Read more >>Dynamic digital and PR agency with impressive client roster is looking for a hardworking, results driven individual with provable new business sales experience to grow our client base. Read more >>Visual Fusion is seeking a creative graphic designer. Experienced in the world of agency or brand and able to take ownership of projects and resourcefully execute them with pride. Read more >>Junior digital designer required to join largest producers of apps for publishers/media businesses in RSA. No technical knowledge required, just a passion for producing amazing designs/layouts. Read more >>Smart Publishing, the country's leading publisher of free magazines and websites, is seeking a managing editor to spearhead the TechSmart brand. Read more >>As Paarl Media Group's financial analyst, you will be tasked with quantitative analyses of information, formulating reports and proposals from a financial perspective. Read more >>Talooma is looking for a senior SEO specialist with five+ years' experience. Work on an array of clients and industries, and have fun doing so. Read more >>Talooma is looking for a mid-level online copywriter to join its team. Please only apply if you meet the criteria. Read more >>Talooma is looking for a vibrant, fun, experienced online copywriter to join the Cape Town branch. Read more >>Zee TV, South Africa, is looking for a dynamic sales group manager for a general entertainment TV channel to effectively manage a sales team to achieve sales targets. Read more >>Talooma is looking for a talented Web designer to join its team. Portfolio must be supplied. Read more >>Digital salesperson required to join a fast growing business in the mobile and apps (for phones and tablets) development space. Read more >>Are you confident and likable? Can you get things done? Firewater Interactive is a creative digital agency seeking the perfect match to join its growing client service team. Read more >>We are a young and dynamic digital agency, based in Sandton, seeking a highly creative and self-motivated mid/senior digital designer for a full-time position. Read more >>As an interactive media designer your key function will be to take responsibility for planning, designing and creating electronic or Web-based interactive media based on business and client needs. Read more >>Lion's Wing Brand Communications calls on experienced public relations practitioners to submit their resumes for a senior account manager position within the PR department. Read more >>Strategic planner - ad agency. Senior. Minimum seven years' agency strategy experience. Marketing degree. Conceptual thinker. Total professional. Read more >>Lucrative position for an advertising sales manager to lead sales for our inflight magazine titles. Existing titles with huge sales potential including sales extensions into inflight promotions. Read more >>CFO for the expanding African operations of a leading global private TV broadcast firm having minimum 15 years of financial management experience in a medium to large sized corporate. Read more >>Oxford University Press, an equal opportunity employer, seeks a talented individual to fill a contract post in the creative services department, based in the Cape Town area. Read more >>Tracker looking for a multimedia designer with corporate experience to join marketing team, oversee Web rewrite, graphic design, high pressure, self-disciplined, motivated individual for dynamic business area and company. Read more >>
 Red & Yellow, with Quirk Education, brings you a Digital Content and Audience Insights Masterclass, to skill you with a working understanding of current and future digital trends for maximising ROI. Read more >> The 10th Annual Top Women Awards is a collaborative platform dedicated to recognising outstanding organisations that have stepped up and shaped women's roles within the private and public sectors. Read more >> Business EnglishAlusani Skills & Training Network - 19 Aug 2013 to 21 Aug 2013 Johannesburg 
Red & Yellow, with Quirk Education, brings you a Digital Content and Audience Insights Masterclass, to skill you with a working understanding of current and future digital trends for maximising ROI. Read more >>Shared office space in Fourways[Premises] Looking for shared office space in Fourways for your business?
Dwight L. Moody "If I take care of my character, my reputation will take care of me. (via Brainy Quote)"
Ralph Waldo Emerson "With the past, I have nothing to do; nor with the future. I live now. (via The Quote Garden)"
Marie Curie "One never notices what has been done; one can only see what remains to be done. (via The Quotations Page)"
Jack Welch "Face reality as it is, not as it was or as you wish it to be. (via Good Reads)"
Edwin Land "An essential aspect of creativity is not being afraid to fail. (via Brainy Quote)"
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| The following companies have opened press offices on Bizcommunity.com! Lion's Wing is a member of the Public Relations Institute of South Africa, and a proud partner to the Havas Worldwide South Africa group. Lloyd Orr is a dynamic boutique communications agency specialising in travel, tourism, leisure and luxury. We have 16 years experience delivering measurable results and outstanding return on investment for our prestigious clients. The RSVP Agency offers a user friendly and cost effective Invitation and RSVP Management Solution - the perfect match for any company or individual that requires a full RSVP service. Exhibitions SA was established in 2002. The company combines in-house design, planning and project management with a great range of products. Spring is more fun at the BBO (Bike, Boat and Outdoor shows). Taking place at the Johannesburg Expo Centre, Nasrec - experience this exciting and true Outdoor, Adventure and Lifestyle show platform, from the 8th to the 11th of August 2013.
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