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In a six-hour session, they will debate crucial areas of interest in their respective sectors in front of an audience of like-minded professionals.
At the end of the day, the collective thinking and insight will be distilled into a roadmap-document to be distributed along with the OMD SA Media Facts study.
Says Jeremy Maggs of the Future Group, organisers of the event, "In association with the SABC, this event is where media professionals gather to discuss the crucial and constantly changing interface between technology, content and commercial opportunity. On a single day, this is the place where those who own, make and develop media can engage constructively with those who sell it and try to understand each other's unique challenges."
"The event offers the SABC an opportunity to increase its visibility and reputation in the media industry and to position its brand alongside the best in the world. As the only public service broadcaster in South Africa, it is imperative that it holds a position of leadership and support in all relevant industry events and media conferences such as this. Being involved in this event not only allows the organisation to create partnerships and conversations but also helps us retain and grow our position of authority and relevance in the broadcasting industry," says a spokesperson for the SABC.
A seasoned group of media professionals including Maggs, advertising pundit Andy Rice, digital media expert Musa Kalenga and strategist Yvonne Johnston hosts the discussions. This year's panel members are all high-reaching, well-respected players in their various disciplines: