Wayne Levine is MD of NXT\ Digital Innovation, one of South Africa's leading digital convergence agencies. Best known as an enabler of brands across all digital and mobile channels, NXT\ combines its client's mobile, digital and social media strategies in a single view. This deliberate approach, coupled with highly sophisticated technology, ensures its clients have access to powerful, real-time campaign reporting and Intel.
Founded in 2006, NXT\ is an award-wining company recognised for its technological creativity, innovation and convergence. It is widely acknowledged for its meticulous development of the integrated digital reporting platform - Ciclops - for which it won a gold award in the Best Innovation Category of the 2008 Vodacom Awards.
Since joining the company in 2007, Levine has been responsible for the complete restructuring of the NXT\ business and strategic direction. With the deployment of effective platforms and services in several industries, NXT\ has enjoyed phenomenal success, with Levine at the helm.
Historical View:
Levine has a passion for the Technology/Online/Digital industry that dates back to 1997, when he started his first web design incubator company and has been pursuing this as his career of choice ever since.
Before joining NXT\, Levine held the position of Chief Operating Officer and Director for iTouch SA. During his tenure, he initiated a protection portal called Mobisafe, which offers a reliable means of protection for electronic identities.
He also played a pivotal role in developing a clear iTouch company strategy, and it was here that he aggregated a wide and deep knowledge
base of the WASP (Wireless Application Service Provider) value chain which included: consumer experience, product development, billing, reporting, royalties and other content costs and third-party partnerships.
Levine has been actively involved in the Mobile and WASP industry, and has served on WASPA's (Wireless Application Service Provider Association) Mancom and Codecom. He also participated in the drafting of the original WASP Code of Conduct, as well as the deployment of online advertising guidelines.
The man behind the awards:
As a non-conformist, Levine challenges traditional, established ways of thinking and with his fanatical passion for innovation he constantly embraces change in order to strategically refocus a business to achieve set goals. Levine believes that discipline is the secret to a successful business. Calling this disciplined approach to business 'the last mile' philosophy, Levine motivates his team to remain focused on projects while paying close attention to every detail.
In addition to his passion for NXT\, Levine is a committed family man, with a nine-year daughter, 16-year-old stepson and two beautiful Staffies who are considered to be important members of the family. Originally from Cape Town, Levine divides his time between the NXT\ office in Johannesburg and his family who are based in Cape Town. A fitness fanatic, Levine works out at least five times a week and is a former competitive tri-athlete.
