| 18 Jun 2013 |
| Marketing & Media South Africa | Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TEDx Cape Town, Trends, TV, Youth Marketing, 2012 Design Indaba |
|
Let's get social It's no secret that social media is popular among B2B marketers, but here Subhash Chandra sets out to tell you why, in his opinion, social media is most popular among B2B marketers and why they are such special tools for companies in this sector. The Protection of State Information Bill is lurking in the wings, and Anton Harber takes a look at the contentious bill and how it can be related to the controversy raging overseas, where Edward Snowden has really upset the US security agencies. One thing is virtually certain, says Harber: No law will stop the leaking of information, and if a law can be abused, it will be. And that should make us all worry. A lot! How green is your favourite brand? Well, Interbrand has just released its third annual Best Global Green Brands report. Find out how the brands rate. This week's [Biz Takeouts Podcast] 63 focuses on Artifact Advertising & Hiring Bounty. Listen in and enjoy. Samantha Koen takes a look at why digital campaign optimisation is crucial to success and how getting out of your comfort zone could be a good idea. Finally, Sanele Mgaga says that if you want someone to understand your message, it makes good sense to speak in their language, and he reckons being able to speak a language helps gives you a deeper understanding of your target audiences' culture - and that means your message will be far more effective. Rod Baker, Content Director (@Bizcommunity, @Biz_Marketing)PS Take a look at the latest ads in the Ornico ad showcase.Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".Weekly top stories
 | Y&R South Africa Cape Town and Draftfcb Cape Town took home South Africa's first Lions on Monday night, 17 June 2011. Read more >> |
 | [Anton Harber] As our president's pen hovers over the Protection of State Information Bill, awaiting only his signature before coming into law, the US is facing its biggest secrecy issue in years. Read more >> |
 | [Athar Naser] In our ongoing exploration of content marketing and our attempts to bring it to life, we're going to shed a little more light through a real-life example of 'stratospheric' proportion. Read more >> |
 | Top Billing presenter Bonang Matheba has been announced as the first ever ambassador for Revlon in South Africa. Read more >> |
 | [Chemory Gunko] I'm not sure if it's particular to the marketing industry or just a sign of our economic times, but lately there seems to be an enormous amount of people who have come to the conclusion that the solution to their business woes is to have their marketing done on risk. Read more >> |
 | [Dylan Balkind] I was too young to remember what advertising was like in South Africa in the dark ages (Apartheid). I can only assume the emerging markets were all but disregarded and were considered a non-event when it came to buying power. Read more >> |
 | Econometrix has released a comprehensive study into the economic impact of an advertising ban on alcoholic beverages. It is estimated that the GDP could be reduced by 0.28%, or R7.4 billion (in 2011 prices). South Africa could also lose significant international sports events. Read more >> |
 | [TJ Strydom] A ban on alcohol advertising would cost nearly 12,000 jobs and almost R1.8bn in tax revenue. Read more >> |
 | As advertising spend is in the decline, employees are stepping into the gap as brand ambassadors for their companies, making HR investment even more important. Read more >> |
 | [Alastair Haarhoff] On-shelf packaging and packaging design serves as the constant visual identifier between brand and consumer, ensuring brand consistency and long term equity. Read more >> |
 | [Mark Schefermann] A sad reality is that in 2013 there are still brands wanting to set Facebook "Likes" as their main objective. The question is not how many "Likes" you have but rather what you do with them and whether they come from relevant "fans" - ultimately brand advocates. (video) Read more >> |
 | The latest Mxit Brand Index has been released, revealing the top 20 South African brands on Mxit on 31 May 2013. Read more >> |
 | [Subhash Chandra] There is no doubt at all that the social media websites are the precious tools for the Business to Business (B2B) companies. Here's why... Read more >> |
 | [Rod Baker] NEWSWATCH: Hackers yesterday attacked the IOL website, reports TechCentral, while Right2Know has accused SA mobile network operators of stifling communication, reports BD Live. And as for international media covering Madiba's hospital stay, they have been warned, reports news24.com. Read more >> |
 | [Sanele Mgaga] My interest in writing something related to language and culture has been building up slowly for quite some time now, but was put on full blast mode when I saw the reactions and comments on UKZN's decision to make Zulu compulsory for all first year students from 2014. Read more >> |
 | [Rod Baker] IOL reports that Google Glass is enjoying - if that is the right word - keen interest from the porn quarter in the US, and Google itself might find the situation somewhat embarrassing. Read more >> |
 | Van Schaik Booksellers will acquire the assets in Juta's retail operation as a growing concern, subject to Competitions Commission approval. Read more >> |
 | [Mfundo Ntsibande] It's an exciting time for radio in SA. With so many radio stations with different value propositions, listeners are spoilt for choice. Read more >> |
 | [Monika D'Agostino] Most organisations want to prospect Fortune 1000 companies. While tempting, it can be a bit like boiling the ocean. After all, there are 1000 companies on the list and the big question is always how to prioritize. Read more >> |
 | [Carol Affleck] This article takes a look at the rewired generation - and stepping into the gap that is the digital divide. The article deals with education, but marketers and advertisers will gain useful insights into what and how today's youth think. Read more >> |
 | WASHINGTON, US: Google captured more than half of the US$8.8bn spent on mobile Internet advertising worldwide last year and is expected to boost its share in 2013, market watchers say. Read more >> |
 | SAN FRANCISCO,USA: Yahoo! has bought GhostBird - a startup that makes picture-taking applications for iPhones - to enhance its Flickr photo service. Read more >> |
 | WASHINGTON, USA: Google captured more than half of the US$8.8bn spent on mobile internet advertising worldwide last year and is expected to boost its share in 2013, a market watcher said on Thursday (13 June). Read more >> |
 | CANNES, FRANCE: The Cannes Lions International Festival of Creativity is set to launch Lions Health next year, a new two-day independent festival and awards celebrating creative communications in healthcare, wellness and sustainability. Read more >> |
 | SAN FRANCISCO, USA: Apple on Monday (10 June) unveiled its hotly anticipated iTunes Radio Service as it announced a dramatic overhaul of the touch-screen interface for its popular smartphones and tablets. Read more >> |
More International
The South African government has called on the United Kingdom government to investigate reports that its delegates who attended the 2009 Group 20 meeting were put under surveillance. Read more >>
 | [Helmo Preuss] A weaker rand and higher international product prices are likely to push the Gauteng retail petrol price up by 81 cents a litre (c/l) in July, close to the record R13.20 per litre reached in April‚ data released by the Central Energy Fund last week showed. Read more >> |
 | Madiba's health continues to improve but his condition remains serious, says President Jacob Zuma. Read more >> |
The North West Provincial Government has announced that it will write off over R42m for the benefit of young people from poor and disadvantaged backgrounds who had studied through the Office of the Premier Bursary Scheme. Read more >>
 | The National Employers Association of SA (Neasa) on Wednesday (12 June) added its voice to organisations opposing a total ban of labour brokers. Read more >> |
More Government news
 | [Eugene Yiga] Venus in Furs, the erotic novella by Austrian author Leopold von Sacher-Masoch (the "father" of masochism), caused quite a stir when it was published in 1870. Contemporary American playwright David Ives has taken inspiration from the classic and turned it into a play described as so good it hurts and so sexy you could sweat. Read more >> |
 | [Debbie Hathway] The promise of performances by Russian ballet companies on South African stages has long been a box office attraction, much to the chagrin of local dance groups who struggle to fill houses at lower ticket prices. Read more >> |
 | [Debbie Hathway] After three months as a pole dancing student, you'll know enough to be able to perform a few basic moves competently in front of an audience. If you want to make it on the world pole sport stage, it'll take years of training, practice, discipline and commitment to be a worthy competitor. Read more >> |
 | The Dave Matthews Band will tour South Africa for the first time performing in Cape Town on 30 November and 1 December at the Grand Arena, GrandWest and Joburg at the Coca-Cola Dome on 3 December 2013. The band will be supported by Vusi Mahlasela. Read more >> |
 | [Ruth Cooper] You know you're at a classic old-school rock shindig when the elderly gentleman (with the manic bouncing knee) sitting next to you has brought binoculars. Granted, we were seated rather far back and even my youthful(ish) eyes could have used the aid of some magnification. Read more >> |
 | [Henrie Geyser: motoring editor] It's big, brash and as long and wide as a barge on the Thames but the Chrysler 300C SRT8 has got character and personality second to none and an attitude that gives a reverse victory sign to just about everything else on the road. Read more >> |
 MetropolitanRepublic wins World Design Capital pitch - more info TBWA\Hunt\Lascaris Cape Town wins the Celio* account - more info HaveYouHeard notches up several more clients - more info TCTA appoints Publicity Stunt for events portfolio - more info BusinessIntelligent appoints marcusbrewster - more info Greater Than wins Mat & May account - more info The Sunday Tribune selects Snapplify as digital publisher - more info BEYONDred and GreenQueen win the Pitch & Polish 2013 account - more info
Lee Curtis promoted at Primedia Unlimited - more info Mariana O'Kelly appointed at Ogilvy & Mather Johannesburg - more info Lunch Box Media joins Johannesburg Pride - more info
 | Leading financial institution is seeking to employ an advertising and media manager with extensive ATL and media agency experience. Oversee all advertising processes and media selections. Read more >> |
 | Dynamic, established 360 degree agency with impressive client roster is looking for a new business development manager to help grow and expand its client base! Excellent career prospects. Read more >> |
 | Leftfield is looking for 'the special one' - a multi-skilled, experienced individual who is able to handle a number of key day-to-day roles professionally and with enthusiasm. Read more >> |
 | A great opportunity exists in Cape Town and Johannesburg for determined, success-driven and team-focused individuals. A compassionate heart coupled with determination is required. Read more >> |
Estimator - Johannesburg - Crown MinesEstimator required: Well established medium/large size printing organisation is looking for a medium weight estimator to do litho and digital estimating. Read more >>An opportunity exists for a creative and dynamic brand manager to drive the performance of a premium internationally recognised brand by developing and implementing brand strategies and marketing programmes. Read more >>An innovative out-the-box thinker to drive the performance of more than one premium international brand within our portfolio through the development and implementation of brand and marketing strategies. Read more >>Senior account manager with minimum two years' experience of managing up to 300 A-grade in-store promotions per day, for the most premium brands in the country. Read more >>Student Village, SA's leading youth marketing company is looking for a super PHP developer. Read more >>Visual Fusion is a below the line agency specialising in in-store display. We are growing fast and require an experienced accountant to manage the financial aspects of the business. Read more >>CoreXalance is looking for a sales representative to generate and grow sales, in order to sell the company's current and new services, within new and existing industries. Read more >>Greatstock Photo Library is seeking to employ a sales executive. Must be a good communicator with excellent interpersonal skills and able to work under pressure. Sales experience advantageous. Read more >>Rogue Brand Agency is looking for a highly talented junior designer to join the fresh brand communications agency. Read more >>Rare and exciting opportunity to work for an international events company as a publishing sales manager. Read more >>BURN 3D is seeking an exceptionally skilled 3D modeller, required to build 3D architectural models. Read more >>This role would be best suited to a junior weight designer who is hungry to learn and grow quickly within an agency. Read more >>Interested in the world of digital marketing and social media? Do you have copywriting and social media experience? WSI is looking for an ambitious social media trainee. Read more >>Firewater Interactive is looking for a young, creative copywriter to accompany us on our journey through the digital landscape. Read more >>To support the CATI support manager with specific regards to the running of specialised projects (such as DStv-i) within the Telephone Bureau. Read more >>The purpose of this position is to supervise a team of interviewers as well as oversee projects in the Telephone Bureau. Read more >>The purpose of this position is to work with the national CATI manager to ensure the smooth running of the Telephone Bureau and be responsible for specific call centre teams. Read more >>Exceptional experienced publicist wanted to join Total Exposure. Must have four years' publicity or editorial experience, strong writing skills and an understanding of both traditional and digital media. Read more >>International publisher, Fleet Street Publications is looking for an experienced direct marketing manager, who also enjoys writing, editing, research and product development, to join their Business Publishing Division. Read more >>Vital Health Foods is looking for sales representatives to call on customers, including pharmacies, health shops and other relevant outlets, on a fixed route list. Read more >>Well established, fast growing level 1 BEE litho and digital printing company seeks experienced go-getter sales executive to service existing customers as well as bring in new clients. Read more >>Spiced Creative Agency is looking for a top notch club flyer designer to join its creative studio in Bedfordview. Photoshop, typography and 3D text effects essential. Daniela@spicedevents.co.za. Read more >>Seeking a social media intern for three months to work with a dynamic production agency on awesome South African YouTube channels. Read more >>Cape Town Tourism is currently seeking a highly energetic, dynamic and competent individual, to fulfill the role of communications and content manager. Read more >>We are a young and dynamic digital agency, based in Sandton, seeking a highly creative and self-motivated mid/senior digital designer for a full-time position. Read more >>Responsible for the internal management of ad hoc research projects including all inputs, outputs and data quality. Marketing research experience and degree essential. Read more >>Responsible for design, execution and delivery of quantitative research projects from taking a brief to presenting results. Highly numerate and analytical with deadline-driven and good communication team management skills. Read more >>Dynamic, established digital agency with impressive client roster is looking for an AE/project administrator to join its team. Read more >>Our company is looking for a junior Web/graphic designer to work within a small dynamic team. Read more >>
 Attend the workshop, 'I have to write a communications strategy or plan, what now?' and obtain a methodology which can be applied in any scenario where communications planning is required. Read more >> Writing MasterclassInstitute for the Advancement of Joutnalism - 25 Jun 2013 to 27 Jun 2013 Johannesburg
Attend the workshop, 'I have to write a communications strategy or plan, what now?' and obtain a methodology which can be applied in any scenario where communications planning is required. Read more >>Ezra Pound "Genius... is the capacity to see ten things where the ordinary man sees one. (via Brainy Quote)"
William Arthur Ward "Opportunity is often difficult to recognise; we usually expect it to beckon us with beepers and billboards. (via The Quote Garden)"
Dr. Seuss "Don't cry because it's over, smile because it happened. (via Good Reads)"
Alexander Woollcott "There is no such thing in anyone's life as an unimportant day. (via The Quote Garden)"
Albert Einstein "It's not that I'm so smart, it's just that I stay with problems longer. (via The Quote Garden)"
 | Print any item in this newsletter. |
 | Email any item in this newsletter. |
 | Comment on any item in this newsletter. |
|
| The following companies have opened press offices on Bizcommunity.com! Gagasi FM is the number one commercial radio station in KwaZulu Natal to reach the black urban and peri-urban black youth. Bayer is a global enterprise divided into three subgroups HealthCare, CropScience and MaterialScience. Our products and services are designed to benefit people and improve their quality of life. Established in 1998 in partnership with Media24, New Media is the leading customer publisher in South Africa. Off the Shelf has a proven track record of growing and transforming companies into market leading brands in South Africa and Sub-Saharan Africa. TBWA\ South Africa is part of the globle TBWA\ network, an integrated group of specialised marketing and communications service providers.Leading financial institution is seeking to employ an advertising and media manager with extensive ATL and media agency experience. Oversee all advertising processes and media selections. Read more >>Dynamic, established 360 degree agency with impressive client roster is looking for a new business development manager to help grow and expand its client base! Excellent career prospects. Read more >>Leftfield is looking for 'the special one' - a multi-skilled, experienced individual who is able to handle a number of key day-to-day roles professionally and with enthusiasm. Read more >>A great opportunity exists in Cape Town and Johannesburg for determined, success-driven and team-focused individuals. A compassionate heart coupled with determination is required. Read more >>Estimator
Johannesburg - Crown MinesEstimator required: Well established medium/large size printing organisation is looking for a medium weight estimator to do litho and digital estimating. Read more >>An opportunity exists for a creative and dynamic brand manager to drive the performance of a premium internationally recognised brand by developing and implementing brand strategies and marketing programmes. Read more >>An innovative out-the-box thinker to drive the performance of more than one premium international brand within our portfolio through the development and implementation of brand and marketing strategies. Read more >>Senior account manager with minimum two years' experience of managing up to 300 A-grade in-store promotions per day, for the most premium brands in the country. Read more >>Student Village, SA's leading youth marketing company is looking for a super PHP developer. Read more >>Visual Fusion is a below the line agency specialising in in-store display. We are growing fast and require an experienced accountant to manage the financial aspects of the business. Read more >>CoreXalance is looking for a sales representative to generate and grow sales, in order to sell the company's current and new services, within new and existing industries. Read more >>Greatstock Photo Library is seeking to employ a sales executive. Must be a good communicator with excellent interpersonal skills and able to work under pressure. Sales experience advantageous. Read more >>Rogue Brand Agency is looking for a highly talented junior designer to join the fresh brand communications agency. Read more >>Rare and exciting opportunity to work for an international events company as a publishing sales manager. Read more >>BURN 3D is seeking an exceptionally skilled 3D modeller, required to build 3D architectural models. Read more >>This role would be best suited to a junior weight designer who is hungry to learn and grow quickly within an agency. Read more >>Interested in the world of digital marketing and social media? Do you have copywriting and social media experience? WSI is looking for an ambitious social media trainee. Read more >>Firewater Interactive is looking for a young, creative copywriter to accompany us on our journey through the digital landscape. Read more >>To support the CATI support manager with specific regards to the running of specialised projects (such as DStv-i) within the Telephone Bureau. Read more >>The purpose of this position is to supervise a team of interviewers as well as oversee projects in the Telephone Bureau. Read more >>The purpose of this position is to work with the national CATI manager to ensure the smooth running of the Telephone Bureau and be responsible for specific call centre teams. Read more >>Exceptional experienced publicist wanted to join Total Exposure. Must have four years' publicity or editorial experience, strong writing skills and an understanding of both traditional and digital media. Read more >>International publisher, Fleet Street Publications is looking for an experienced direct marketing manager, who also enjoys writing, editing, research and product development, to join their Business Publishing Division. Read more >>Vital Health Foods is looking for sales representatives to call on customers, including pharmacies, health shops and other relevant outlets, on a fixed route list. Read more >>Well established, fast growing level 1 BEE litho and digital printing company seeks experienced go-getter sales executive to service existing customers as well as bring in new clients. Read more >>Spiced Creative Agency is looking for a top notch club flyer designer to join its creative studio in Bedfordview. Photoshop, typography and 3D text effects essential. Daniela@spicedevents.co.za. Read more >>Seeking a social media intern for three months to work with a dynamic production agency on awesome South African YouTube channels. Read more >>Cape Town Tourism is currently seeking a highly energetic, dynamic and competent individual, to fulfill the role of communications and content manager. Read more >>We are a young and dynamic digital agency, based in Sandton, seeking a highly creative and self-motivated mid/senior digital designer for a full-time position. Read more >>Responsible for the internal management of ad hoc research projects including all inputs, outputs and data quality. Marketing research experience and degree essential. Read more >>Responsible for design, execution and delivery of quantitative research projects from taking a brief to presenting results. Highly numerate and analytical with deadline-driven and good communication team management skills. Read more >>Dynamic, established digital agency with impressive client roster is looking for an AE/project administrator to join its team. Read more >>Our company is looking for a junior Web/graphic designer to work within a small dynamic team. Read more >>
| | Television |  Volkswagen Polo Vivo |  spur |  Nando's |  FNB |  AA Insurance | |
|
| Radio |  Xpanda | Simba | Kia | Danmar Autobody | Caltex | |
|
|
|
|
|
|
|
93 pages
