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A glass and a half of quirky for Cadbury and a new twist in the Aquafresh tale...

13 Jun 2013

Howard Music is proud to announce that Adam is back in the driving seat at Ministry of Illusion and spinning tunes like there's no...loading...loading...no internet, maybe tomorrow. In between waxing the final mix for Ministry Of Illusion and playing musical director for the 2012 Toyota Car Dealer Of The Year Awards, this is just a taste of what Adam has been up to.

Aquafresh TVC

A glass and a half of quirky for Cadbury and a new twist in the Aquafresh tale...

TBWA\Hunt\Lascaris commissioned Adam to compose music for the latest Aquafresh TVC. The brief called for a gentle and uplifting track, Zarcia Zacheus was chosen to feature on vocals. The music had to hit certain key emotional points and flow seamlessly into a new 4-second audio sting, the client loved the fresh twist so much that they are now using it all over Africa.

Click here to view the Aquafresh TVC

And now for a bit of light-relief...

Cadbury Dairy Milk - Radio Commercial

Ogilvy JHB asked Adam to dig deep into his magic hat of quirky for the latest Cadbury Dairy Milk radio campaign. The spot starts off describing a scenario and suddenly out of the blue the "Joy Squad" suddenly shows up to surprise potential competition winners. The track has a whacky carnival-gone-crazy feel, Adam used a variety of old 1960's sounding organs and literally went to the circus on the track. Bells, whistles and LOL comedy included.

Click here to hear the Cadbury radio spot

Producer: Tracey Holme
Copywriter: Ruby Fourie
Creative director: Tseliso Rangaka

Stay tuned for more musical mayhem coming soon.

At Howard Audio we do sound differently. Our composers and engineers combine original music, sound design and final mix in a state of the art studio to create emotionally captivating audio.