[Cannes Lions 2013] First set of South African entries shortlisted
The shortlists for the Direct, Promo & Activations, PR, Outdoor, Media, Mobile and Press Lions categories are now available.
| Shortlist | Category | Title | Advertiser/client | Product/service | Entrant company |
|---|---|---|---|---|---|
| Direct | A02/012 Dimensional Mailing | STETHOSCOPE RADIO AD | AFRICA HEALTH PLACEMENTS | AFRICA HEALTH PLACEMENTS | BOOMTOWN STRATEGIC BRAND AGENCY Port Elizabeth |
| Direct | A04/077 Ambient Media: small scale | VIRUS | JHHESA | WORLD AIDS DAY | JOE PUBLIC Johannesburg |
| Direct | B01/112 Websites, Microsites & Banners | STREET QUEST | VOLKSWAGEN | CORPORATE | OGILVY & MATHER CAPE TOWN |
| Direct | B03/023 Social Media & Viral Marketing | SEND YOUR FACEBOOK PROFILE TO CAPE TOWN | CAPE TOWN TOURISM | CAPE TOWN | OGILVY & MATHER CAPE TOWN |
| Direct | D02/061 Cars & Automotive Services | STREET QUEST | VOLKSWAGEN | CORPORATE | OGILVY & MATHER CAPE TOWN |
| Direct | D10/006 | STORAGE BUSINESS CARD | XTRASPACE SELF STORAGE | XTRASPACE SELF STORAGE | Y&R SOUTH AFRICA Cape Town |
| Promo & Activations | A02/069 Best Use of Guerilla Marketing in a Promotional Campaign | HOPE SOAP | SAFETY LAB AND BLIKKIESDORP 4 HOPE | HOPE SOAP | Y&R SOUTH AFRICA Cape Town |
| Promo & Activations | A03/140 Best Use of Ambient in a Promotional Campaign | ROACHVILLE | TIGER BRANDS | DOOM FOGGER | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Promo & Activations | A06/018 Best Temporary In-Store Displays in a Promotional Campaign | THE WORLD'S SMALLEST IDEA | VITAL HEALTH FOODS | VITAL: VIRAL BOOST | DRAFTFCB CAPE TOWN |
| Promo & Activations | B03/080 Fast Moving Consumer Goods (not including food) | ROACHVILLE | TIGER BRANDS | DOOM FOGGER | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Promo & Activations | B14/065 Public Health & Safety, Pubic Awareness Messages | HOPE SOAP | SAFETY LAB AND BLIKKIESDORP 4 HOPE | HOPE SOAP | Y&R SOUTH AFRICA Cape Town |
| PR | B04/024 Celebrity Endorsement | THE CAMPAIGN THAT NEVER FLIGHTED | TASTE HOLDINGS | THE FISH & CHIP CO | METROPOLITANREPUBLIC Johannesburg |
| PR | C01/026 Best Integrated Campaign Led by PR | THE CAMPAIGN THAT NEVER FLIGHTED | TASTE HOLDINGS | THE FISH & CHIP CO | METROPOLITANREPUBLIC Johannesburg |
| Outdoor | A03/008 Household | WALL OF SHOES | TIGER BRANDS | DOOM SUPER | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Outdoor | A08/014 Cars & Automotive Services | OKAVANGO DELTA | LAND ROVER | FREELANDER 2 | Y&R SOUTH AFRICA Cape Town |
| Outdoor | A08/015 Cars & Automotive Services | SANI PASS | LAND ROVER | FREELANDER 2 | Y&R SOUTH AFRICA Cape Town |
| Outdoor | A08/016 Cars & Automotive Services | ZIMBABWE HIGHLANDS | LAND ROVER | FREELANDER 2 | Y&R SOUTH AFRICA Cape Town |
| Outdoor | B05/237 Cosmetics & Beauty, Toiletries & Pharmacy | ZOMBIE | NAMPAK | TOILET PAPER | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Outdoor | B05/238 Cosmetics & Beauty, Toiletries & Pharmacy | SERIAL KILLER | NAMPAK | TOILET PAPER | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Outdoor | B05/239 Cosmetics & Beauty, Toiletries & Pharmacy | CROCODILE | NAMPAK | TOILET PAPER | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Outdoor | B08/018 Cars & Automotive Services | FRISBEE | VOLKSWAGEN | VOLKSWAGEN GENUINE PARTS | OGILVY & MATHER CAPE TOWN |
| Outdoor | B08/019 Cars & Automotive Services | CONTACT LENS | VOLKSWAGEN | VOLKSWAGEN GENUINE PARTS | OGILVY & MATHER CAPE TOWN |
| Outdoor | B08/020 Cars & Automotive Services | BALL | VOLKSWAGEN | VOLKSWAGEN GENUINE PARTS | OGILVY & MATHER CAPE TOWN |
| Outdoor | B09/099 Retail Stores, Restaurants & Fast Food Outlets | OLLIE AND THE GLASS HOUSE | McDONALDS SOUTH AFRICA | KIDS BIRTHDAY PARTIES | DDB SOUTH AFRICA Johannesburg |
| Outdoor | B10/020 Travel, Transport & Tourism | BURGERONOMICS | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Outdoor | B10/024 Travel, Transport & Tourism | WEIRD IRISH ACCENT | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Outdoor | B11/001 Entertainment & Leisure | BUTTERFLY | EVERLAST | EVERLAST BOXING | JWT JOHANNESBURG |
| Outdoor | B17/054 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages | I'LL BE THERE IN A WHILE | VOLKSWAGEN | VOLKSWAGEN | OGILVY & MATHER CAPE TOWN |
| Outdoor | B17/055 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages | SEE YOU NOW | VOLKSWAGEN | VOLKSWAGEN | OGILVY & MATHER CAPE TOWN |
| Outdoor | B17/056 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages | I'M IN TRAFFIC | VOLKSWAGEN | VOLKSWAGEN | OGILVY & MATHER CAPE TOWN |
| Outdoor | C01/021 Bars, Restaurants & Stores, etc. | THE WORLD'S SMALLEST IDEA | VITAL HEALTH FOODS | VITAL: VIRAL BOOST | DRAFTFCB CAPE TOWN |
| Outdoor | C02/135 Small Scale Special Solutions | THE RHINO STAMP PROJECT | STOPRHINOPOACHING.COM | STOP RHINO POACHING | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Outdoor | C02/145 Small Scale Special Solutions | ENGEN FIREBLANKET | ENGEN | ENGEN | DRAFTFCB CAPE TOWN |
| Outdoor | C04/053 Stunts & Live Advertising | BALLET BOX | THE SOUTH AFRICAN BALLET THEATRE | CORPORATE | JOE PUBLIC Johannesburg |
| Outdoor | D01/026 Integrated campaigns led by Outdoor | THE RHINO STAMP PROJECT | STOPRHINOPOACHING.COM | STOP RHINO POACHING | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Media | A04/044 Best Use of Outdoor | SHED LIGHT ON RAPE | JHHESA | BROTHERS FOR LIFE | JOE PUBLIC Johannesburg |
| Media | A07/116 Best Use of Special Events and Stunt/Live Advertising | UFO'S OVER JOZI | TOPTV | FALLING SKIES | IRELAND DAVENPORT Johannesburg |
| Media | A07/223 Best Use of Special Events and Stunt/Live Advertising | JOURNEY OF HOPE | KFC | KFC ADD HOPE | OGILVY & MATHER JOHANNESBURG |
| Media | A09/133 Best Use of Digital Media | GONE IN 5 SECONDS | AUDI SOUTH AFRICA | AUDI R8 COUPÉ | OGILVY & MATHER CAPE TOWN |
| Media | C01/012 Fast Moving Consumer Goods | ROACHVILLE | TIGER BRANDS | DOOM FOGGER | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Press | A13/101 Cars | WEBTROPOLIS | LAND ROVER | LAND ROVER | Y&R SOUTH AFRICA Cape Town |
| Press | A14/015 Other Vehicles, Auto Products & Services | DOLPHIN | MERCEDES-BENZ | ATTENTION ASSIST | NET#WORK BBDO Johannesburg |
| Press | A14/016 Other Vehicles, Auto Products & Services | HOLIDAY | MERCEDES-BENZ | ATTENTION ASSIST | NET#WORK BBDO Johannesburg |
| Press | A14/017 Other Vehicles, Auto Products & Services | ST. ANDREWS | MERCEDES-BENZ | ATTENTION ASSIST | NET#WORK BBDO Johannesburg |
| Press | A14/125 Other Vehicles, Auto Products & Services | KETTLE | VOLKSWAGEN | VOLKSWAGEN GENUINE PARTS | OGILVY & MATHER CAPE TOWN |
| Press | A14/126 Other Vehicles, Auto Products & Services | SWING | VOLKSWAGEN | VOLKSWAGEN GENUINE PARTS | OGILVY & MATHER CAPE TOWN |
| Press | A14/127 Other Vehicles, Auto Products & Services | BARBEQUE | VOLKSWAGEN | VOLKSWAGEN GENUINE PARTS | OGILVY & MATHER CAPE TOWN |
| Press | A18/087 Travel, Transport & Tourism | BEERONOMICS | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Press | A18/088 Travel, Transport & Tourism | BURGERONOMICS | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Press | A18/089 Travel, Transport & Tourism | CONDOMONOMICS | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Press | A18/090 Travel, Transport & Tourism | WEIRD AMERICAN ACCENT | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Press | A18/091 Travel, Transport & Tourism | WEIRD AUSTRALIAN ACCENT | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Press | A18/092 Travel, Transport & Tourism | WEIRD IRISH ACCENT | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Press | A20/105 Publications & Media | WINSTON | INDEPENDENT NEWSPAPERS | CAPE TIMES | LOWE & PARTNERS Cape Town |
| Press | A20/106 Publications & Media | DESMOND | INDEPENDENT NEWSPAPERS | CAPE TIMES | LOWE & PARTNERS Cape Town |
| Press | A20/107 Publications & Media | SAILOR | INDEPENDENT NEWSPAPERS | CAPE TIMES | LOWE & PARTNERS Cape Town |
| Press | A20/108 Publications & Media | JACKIE | INDEPENDENT NEWSPAPERS | CAPE TIMES | LOWE & PARTNERS Cape Town |
| Press | A20/109 Publications & Media | WILLIAM | INDEPENDENT NEWSPAPERS | CAPE TIMES | LOWE & PARTNERS Cape Town |
| Press | A21/017 Banking, Investment & Insurance | CLIFF | 1ST FOR WOMEN INSURANCE | MOTOR AND HOUSEHOLD INSURANCE | BLACK RIVER FC Johannesburg |
| Press | A21/018 Banking, Investment & Insurance | DUBAI | 1ST FOR WOMEN INSURANCE | MOTOR AND HOUSEHOLD INSURANCE | BLACK RIVER FC Johannesburg |
| Press | A21/019 Banking, Investment & Insurance | FENCE | 1ST FOR WOMEN INSURANCE | MOTOR AND HOUSEHOLD INSURANCE | BLACK RIVER FC Johannesburg |
| Press | B02/438 Art Direction | WEIRD AMERICAN ACCENT | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Press | B02/439 Art Direction | WEIRD AUSTRALIAN ACCENT | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Press | B02/440 Art Direction | WEIRD IRISH ACCENT | FLIGHT CENTRE | STUDENT FLIGHTS | TBWA\HUNT\LASCARIS JOHANNESBURG |
| Mobile | E01/034 Products | STREET QUEST | VOLKSWAGEN | CORPORATE | OGILVY & MATHER CAPE TOWN |
| Category | Title | Advertiser/client | Product/service | Entrant company | Award |
|---|---|---|---|---|---|
| A02/069 Best Use of Guerilla Marketing in a Promotional Campaign | HOPE SOAP | SAFETY LAB AND BLIKKIESDORP 4 HOPE | HOPE SOAP | Y&R SOUTH AFRICA Cape Town | Silver Lion |
| B14/065 Public Health & Safety, Pubic Awareness Messages | HOPE SOAP | SAFETY LAB AND BLIKKIESDORP 4 HOPE | HOPE SOAP | Y&R SOUTH AFRICA Cape Town | Silver Lion |
| A06/018 Best Temporary In-Store Displays in a Promotional Campaign | THE WORLD'S SMALLEST IDEA | VITAL HEALTH FOODS | VITAL: VIRAL BOOST | DRAFTFCB CAPE TOWN | Bronze Lion |
Full shortlists:
- Direct: website and pdf
- Promo & Activation: website and pdf
- PR: website and pdf
- Outdoor: website and pdf
- Media: website and pdf
- Radio: website and pdf
- Press Lions: website and pdf
- Creative Effectiveness Lions: website and pdf
- Innovation: website and pdf
- Mobile: website and pdf
- Cyber: website and pdf
- Design: website and pdf
For more:
- Bizcommunity Special Section: Cannes Lions
- Bizcommunity Search: Cannes Lions
- Official site: www.canneslions.com
- Google News Search: Cannes Lions
- Google Blog Search: Cannes Lions
- Twitter Search: cannes_lions OR canneslions OR "Cannes Lions" OR canneslions2013
- Facebook: Cannes Lions page
- LinkedIn: Cannes Lions group
- Twitter: @Cannes_Lions
- YouTube: Cannes Lions channel
- Google+: Cannes Lions
- Flickr: Cannes Lions photostream
- RSS: Cannes Lions feed
Information on Cannes Lions facilitated by Cinemark, South Africa's official representative of the Cannes Lions Festival.
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