Advertising Video South Africa

Johannesburg Pride ushers in new era as the Pride of Africa

Brand and communication agency Joe Public United recently helped Johannesburg Pride rebrand as the Pride of Africa, in an effort to make it more inclusive and relevant to the entire African LGBTQ+ME community. Johannesburg Pride is the longest-running LGBTQ+ME pride event in Africa.

At the forefront of this new identity is a custom-designed symbol of liberation and unity: a flag inspired by all 54 African countries.