Tagline | Bizcommunity

Tagline | Bizcommunity

News

Vini Jnr is a star in the campaign. Source: Nike.

Advertising

Nike challenges Gen Z with reimagined Just Do It mantra

6 hours

Image source: Polina Zimmerman from

IP Law

What brands should know about trade marking taglines

Thembokuhle Danca 1 day

Bathandwa Ngwendu.

Advertising

#BehindtheCampaign: Birkenstock invites you to Come Back To You in storytelling campaign

20 Aug 2025

Source: © 123rf Derek Coles, president and MD of McCann Joburg says ‘digital-first’ isn’t enough and make a case for idea-first thinking in modern advertising

Marketing & Media

McCann Joburg's Derek Coles: Stand out, don't fit in

Derek Coles 15 Aug 2025

Mandela Day: purpose in action

Mandela Month

Mandela Day: purpose in action

Issued by Sappi 24 Jul 2025

Image source: rawpixel.com from

IP Law

#Trademark: Who owns the IP – the brand or influencer?

Amani Patel 23 Jul 2025

The new look debuted this week. Source: SABC.

TV

SABC2's new look celebrates modern South African families

17 Jul 2025

Consistency is Cannes Lions' 2025 mantra

Cannes Lions

Consistency is Cannes Lions' 2025 mantra

3 Jul 2025

How being better became this agency’s most profitable strategy yet

Digital

How being better became this agency’s most profitable strategy yet

Charlie Stewart, Issued by Rogerwilco 2 Jul 2025

Source: © Magzter Novus Media has acquired rooi rose

Magazines

Novus Media acquires rooi rose

28 May 2025

Donald Chauke from Demographicia asks if Nedbank’s pink tax campaign that takes on gender pricing is enough (Image credit: Nedbank)

Marketing

Nedbank’s pink tax campaign takes on gender pricing but is it enough?

15 May 2025

Liberty says it has updated its branding. Source: Supplied.

Branding

Liberty broadens brand slogan to embrace life's imperfections

13 May 2025

Source: © 123rf Nike's tagline Just do It works because it transcends sports

Branding

5 world-famous taglines: What they’re really saying—and selling

2 May 2025

Gagasi FM nominated for Best Radio Station at the 2025 Urban Music Awards South Africa

Radio & Audio

Gagasi FM nominated for Best Radio Station at the 2025 Urban Music Awards South Africa

Issued by Gagasi FM 14 Apr 2025

Q&A with Sinenhlanhla Mdiya on Basa’s new corporate identity

Branding

Q&A with Sinenhlanhla Mdiya on Basa’s new corporate identity

Issued by Business and Arts South Africa 14 Apr 2025

#OrchidsandOnions: SA Tourism swaps celebrity power for storytelling in new ad

#OrchidsandOnions

#OrchidsandOnions: SA Tourism swaps celebrity power for storytelling in new ad

Brendan Seery 14 Apr 2025

Local is our superpower

Radio & Audio

Local is our superpower

Nick Efstathiou, Issued by OFM Radio 8 Apr 2025

Puma, Shelflife, and The Nine Four unveil the Ninefouria running apparel collection

Fashion & Homeware

Puma, Shelflife, and The Nine Four unveil the Ninefouria running apparel collection

8 Apr 2025

Why BusinessTech’s new campaign is a game changer for advertisers

Online Media

Why BusinessTech’s new campaign is a game changer for advertisers

Issued by Broad Media 19 Mar 2025

Selected Pro Shop stores to stock BooYaa Golf apparel

Retailers

Selected Pro Shop stores to stock BooYaa Golf apparel

17 Mar 2025

BusinessTech: News done right. Advertising done better

Online Media

BusinessTech: News done right. Advertising done better

Issued by Broad Media 11 Mar 2025

Branding

Absa celebrates 1 year anniversary of Your Story Matters brand repositioning

Issued by OnPoint PR 27 Feb 2025

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Advertising

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Ann Nurock 27 Jan 2025

Branding

You don’t create culture, but you are invited by Nolwazi Radebe, brand strategist at Silverbullet

Nolwazi Radebe, Issued by Sunshinegun 17 Jan 2025

Time to get creative about raising standards in the creative industry

Advertising

Time to get creative about raising standards in the creative industry

Luca Gallarelli and Carl Willoughby, Issued by Association for Communication and Advertising 4 Dec 2024

Retailers

French brand, Decathlon opens flagship store at Mall of Africa

3 Dec 2024

Birkenstock celebrates 250 years with Art & Sole concept store

Fashion & Homeware

Birkenstock celebrates 250 years with Art & Sole concept store

15 Nov 2024

The complainant said the ad is violent.

Advertising

Ad watchdog rules Coastal Hire did not promote GBV

Karabo Ledwaba 18 Oct 2024

Health & Beauty

Beauty brand, Justine repositions itself in the beauty industry

17 Oct 2024

Eduvos celebrates success at prestigious Gold Pack Awards

Higher Education

Eduvos celebrates success at prestigious Gold Pack Awards

Issued by Eduvos 14 Oct 2024

Paige Harvey, White Star Miss Soweto 2023, aims to change lives through education

CSI & Philanthropy

Paige Harvey, White Star Miss Soweto 2023, aims to change lives through education

Issued by OnPoint PR 10 Oct 2024

SU celebrates 2024 Templeton Prize Laureate Prof Pumla Gobodo-Madikizela

Higher Education

SU celebrates 2024 Templeton Prize Laureate Prof Pumla Gobodo-Madikizela

Issued by Stellenbosch University 7 Oct 2024

Mazda’s ‘Wonderrrr Awaits’ campaign, from Boundless breaks new ground in global automotive marketing

Advertising

Mazda’s ‘Wonderrrr Awaits’ campaign, from Boundless breaks new ground in global automotive marketing

Issued by Boundless 4 Oct 2024

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Advertising

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Mahlatse Mokautu, Issued by Wetpaint Advertising 2 Oct 2024

Advertising

Radio Ad campaign for Naked Insurance sparks controversy over weight loss play on words

Karabo Ledwaba 23 Sep 2024

Source: © Nando's Nando's Stick it out ad brings humour to South Africa's daily struggles

Promotions & Activations

Nando's Stick it out ad brings humour to South Africa's daily struggles

12 Sep 2024

Markets & Investment

Coronation launches new brand campaign: Invest early, you’ll be so happy you did

Issued by Coronation 18 Jul 2024

Minister Dean Macpherson spent the week sketching his vision for the department

Infrastructure & Utilities

Macpherson pledges to redirect funds to ‘building SA’

Lindsey Schutters 12 Jul 2024

Dream Hotels, CityBlue join forces to strengthen African hospitality landscape

Hospitality

Dream Hotels, CityBlue join forces to strengthen African hospitality landscape

2 Jul 2024

Lindt South Africa unveils a crispy, creamy, dreamy delight – The new Choco Wafer

FMCG

Lindt South Africa unveils a crispy, creamy, dreamy delight – The new Choco Wafer

Issued by Ninety9cents 2 Jul 2024

Branding

Netstar marks 30th anniversary with bold brand refresh

28 Jun 2024

Learn and win with Children vs. Champions e-waste recycling campaign

Circular Economy & Waste Management

Learn and win with Children vs. Champions e-waste recycling campaign

16 May 2024

Math Restaurant: more than just a dining experience

Food & Wine

Math Restaurant: more than just a dining experience

16 May 2024

Image supplied. Adams & Adams, an African legal company, has introduced its new corporate identity that signifies its growth as a proudly African firm

Branding

Adams & Adams' new corporate identity signifies its growth as a proudly African firm

5 Apr 2024

On Track to Better: Workbench rolls out inspired integrated campaign for Halfway Group

PR & Communications

On Track to Better: Workbench rolls out inspired integrated campaign for Halfway Group

Issued by Workbench 11 Mar 2024