Purchase decisions | Bizcommunity

Purchase decisions | Bizcommunity

News

Media

SA's commuters: The surprising market driving digital engagement

Wesley Dorning 5 Sep 2025

It shouldn’t be just about reach

OOH

It shouldn’t be just about reach

Issued by Tractor Outdoor 27 Aug 2025

After news broke of pop superstar Taylor Swift’s imminent 12th studio album, The Life of a Showgirl, brands around the world have gone colour crazy to take part in the latest ‘trendjacking’ (Image supplied)

Digital

How brands can (successfully) trendjack with these 5 tips

Leigh Crymble 18 Aug 2025

Entries now open for the 2026 Product of the Year South Africa Awards

Retail Marketing

Entries now open for the 2026 Product of the Year South Africa Awards

Issued by Product of the Year South Africa 4 Aug 2025

Mastering PR: staying human in a tech-saturated world

PR & Communications

Mastering PR: staying human in a tech-saturated world

Issued by icandi CQ 25 Jul 2025

Warc report: Top consumer trends shaking up next year’s spending habits

Advertising

Warc report: Top consumer trends shaking up next year’s spending habits

23 Jul 2025

Advertising

Reddit ad revenue projected to reach $1.8bn in 2025

18 Jul 2025

Image credit: Fernand De Canne on Unsplash

ESG & Sustainability

Gen Z and the sustainability paradox: Why ideals and shopping habits don’t always align

Melise Panetta 7 Jul 2025

Print still a critical part of retailers’ advertising mix – European research

Media

Print still a critical part of retailers’ advertising mix – European research

Issued by Spark Media 12 Jun 2025

How e-commerce is reshaping skincare retail

E-commerce

How e-commerce is reshaping skincare retail

Aleksey Sukhov 11 Jun 2025

Source: Supplied.

Interior Design

Smarter choices, greener homes: how your next appliance can shape the planet

6 May 2025

Study reveals South Africans, specifically females, are big tequila fans

Research

Study reveals South Africans, specifically females, are big tequila fans

20 Mar 2025

The rise of social commerce

Research

The rise of social commerce

Issued by KLA 14 Mar 2025

The new marketing funnel: How community influence drives conversions

Marketing

The new marketing funnel: How community influence drives conversions

Issued by Brand Influence Agency 27 Feb 2025

Toy company Zuru innovates with in-store branding across major outlets

In-store Media

Toy company Zuru innovates with in-store branding across major outlets

11 Dec 2024

Mobile & Apps

Xiaomi rides strong smartphone sales wave to 38% rise in net profit

Lindsey Schutters 22 Aug 2024

Source: © 123rf Trust has never mattered in business more than it does today, yet price-based shopping is driving customer behaviour

CRM, CX, UX

3 ways to combat AI-generated fake content and build brand trust

Charlie Stewart 19 Aug 2024

Source: © 123rf Peer reviews continue to gain momentum as a key source of information when making purchase decisions

CRM, CX, UX

Part 2: Peer reviews more important for purchase decisions than company information

31 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Kantar introduces Uganda’s first consumer panel

Retail

Kantar introduces Uganda’s first consumer panel

Issued by Kantar 26 Jun 2024

Amazon is here: Dentsu South Africa is ready!

Retail

Amazon is here: Dentsu South Africa is ready!

Sadiqah Levy, Issued by Dentsu 22 May 2024

Feed me Seymour!

Advertising

Feed me Seymour!

Richard Lord, Issued by Advertising Media Forum 21 May 2024

Massmart exec shares 5 tips to grow your SME business online

SMEs

Massmart exec shares 5 tips to grow your SME business online

2 Apr 2024

Health and beauty sector indicates high growth and shifting shopper behaviour

Health & Beauty

Health and beauty sector indicates high growth and shifting shopper behaviour

27 Mar 2024

The power of many: How a multimedia approach enhances products and business

Marketing

The power of many: How a multimedia approach enhances products and business

Nick Efstathiou, Issued by OFM Radio 15 Mar 2024

#BizTrends2024: The rise of the independent shopper

Trends

#BizTrends2024: The rise of the independent shopper

Andrea Ellens 10 Jan 2024

How drinking sustainable wine can help vineyards and the planet

Viticulture & Oenology

How drinking sustainable wine can help vineyards and the planet

Gary Pickering and Kerrie Pickering 4 Jan 2024

Unleashing the true value of customers

CRM

Unleashing the true value of customers

Estelle van Tonder 13 Dec 2023

TikTok is winning the battle for most influential social media app. Source: Lindsey Schutters

Mobile & Apps

Study shows that TikTok is SA's top platform for product discovery

Lindsey Schutters 3 Nov 2023

Unlocking South Africa's home retail landscape: Key insights into consumer behaviour

Research

Unlocking South Africa's home retail landscape: Key insights into consumer behaviour

Issued by KLA 24 Oct 2023

Unleashing the power of B2B influencer marketing with the new groundbreaking Ogilvy study

Research

Unleashing the power of B2B influencer marketing with the new groundbreaking Ogilvy study

Issued by Ogilvy South Africa 3 Oct 2023

Source: © 123rf The South African Customer Experience Report has found that consumers no longer have empathy for brands, and instead have developed a striking state of apathy

CRM

Consumers settle for good enough while brands create the leaky bucket syndrome

12 Jul 2023

$Sonia Correia, Integer\Hotspot’s Lead Strategist$

Packaging

Product packaging is not just a container, it's a showcase

Sonia Correia 5 Jul 2023

Seamless omnichannel shopping experience essential for consumers of the future

E-commerce

Seamless omnichannel shopping experience essential for consumers of the future

Issued by VML 29 Jun 2023

Marketers, we love what you're doing... now you can #DoMore with sponsorship

Marketing & Media

Marketers, we love what you're doing... now you can #DoMore with sponsorship

Issued by Bizcommunity.com 2 May 2023

Don't discount low-cost retail in South Africa

Retailers

Don't discount low-cost retail in South Africa

Faheem Hoosen 29 Mar 2023

Up close and personal. Nedbank IMC 2023 gets real

Events & Conferencing

Up close and personal. Nedbank IMC 2023 gets real

Issued by IMC Conference 22 Feb 2023

Is greenwashing a threat to sustainable construction?

Sustainable Development

Is greenwashing a threat to sustainable construction?

Bunny Bala 3 Feb 2023

Q4 2022 home loan approval rates remain strong despite rising interest rates - Ooba

Residential Property

Q4 2022 home loan approval rates remain strong despite rising interest rates - Ooba

26 Jan 2023

Source: ©marushy via

Trends

Top 10 global consumer trends revealed for 2023 - Euromonitor

16 Jan 2023

Retailers

Expanded rollout of Under Armour Brand House City Concept stores

6 Dec 2022

Source: Supplied

Retail Marketing

TFG ramps up Black Friday advertising spend by 25%

23 Nov 2022

Image supplied.

Marketing

Maintaining investment in brand is key for marketers

28 Sep 2022

JLL reports varying fortunes across local property market

Markets & Investment

JLL reports varying fortunes across local property market

31 Aug 2022