Purchase decisions | Bizcommunity

Purchase decisions | Bizcommunity

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Marketing

From AI companionship to brand trust, Warc outlines 2026's key trends

3 days

ESG

#EXCLUSIVE | Prof. Madinga: Why green marketing isn’t closing the deal

Prof. Nkosivile Madinga 20 Apr 2026

The brands winning South Africa’s car buyers aren’t the ones you expect

Commercial & Industrial

The brands winning South Africa’s car buyers aren’t the ones you expect

Issued by Rogerwilco 10 Apr 2026

The 2026 edition introduces “Irreplaceable Instinct” as the defining theme. Source: Supplied.

Social Media

Emotional ROI and curiosity-driven discovery lead TikTok’s 2026 trends

10 Mar 2026

AI is resetting the rules of growth in consumer packaged goods

Packaging

AI is resetting the rules of growth in consumer packaged goods

Issued by NielsenIQ 5 Mar 2026

Tiger Brands' next chapter unveiled: Insights from new CMO Lorraine De Graaff

Retail Marketing

Tiger Brands' next chapter unveiled: Insights from new CMO Lorraine De Graaff

Evan-Lee Courie 24 Feb 2026

Epic Outdoor unlocks the final piece of the funnel with national Shell Retail Network

OOH

Epic Outdoor unlocks the final piece of the funnel with national Shell Retail Network

Issued by Epic Outdoor 23 Feb 2026

Community media is not cheap. It is undervalued

Media

Community media is not cheap. It is undervalued

Issued by Thotbox(Pty) Ltd 20 Feb 2026

Mobile-first shopping dominates as SA's e-commerce surges

Trends

Mobile-first shopping dominates as SA's e-commerce surges

29 Jan 2026

Artificial Intelligence

OpenAI confirms ChatGPT ad plans - How it will work

Karabo Ledwaba 19 Jan 2026

How AI is changing, and might kill, SEO

Artificial Intelligence

How AI is changing, and might kill, SEO

Courtney Chapple, Issued by Brave Group 4 Dec 2025

11 strategies for e-commerce gift guides that convert

E-commerce

11 strategies for e-commerce gift guides that convert

Issued by TDMC 2 Dec 2025

Branding

Adobe bets $1.9bn on brand visibility, acquiring Semrush

25 Nov 2025

Aesthetic Medicine

Innovation, experience, and expansion: Trendier AI's 2026 K-beauty forecast

Maroefah Smith 13 Nov 2025

Exploring the future of Saudi retail: Value-driven choices reflect economic optimism

Research

Exploring the future of Saudi retail: Value-driven choices reflect economic optimism

3 Nov 2025

NIQ 2026 Consumer Outlook for South Africa

Research

NIQ 2026 Consumer Outlook for South Africa

Issued by NielsenIQ 24 Oct 2025

Advertising

Warc report: How values-driven marketing can transform advertising effectiveness

16 Oct 2025

Family functionality tops South African car buyers' priorities in SA

Dealers

Family functionality tops South African car buyers' priorities in SA

Issued by KLA 9 Oct 2025

Media

SA's commuters: The surprising market driving digital engagement

Wesley Dorning 5 Sep 2025

It shouldn’t be just about reach

OOH

It shouldn’t be just about reach

Issued by Tractor Outdoor 27 Aug 2025

After news broke of pop superstar Taylor Swift’s imminent 12th studio album, The Life of a Showgirl, brands around the world have gone colour crazy to take part in the latest ‘trendjacking’ (Image supplied)

Digital

How brands can (successfully) trendjack with these 5 tips

Leigh Crymble 18 Aug 2025

Entries now open for the 2026 Product of the Year South Africa Awards

Retail Marketing

Entries now open for the 2026 Product of the Year South Africa Awards

Issued by Product of the Year South Africa 4 Aug 2025

Mastering PR: staying human in a tech-saturated world

PR & Communications

Mastering PR: staying human in a tech-saturated world

Issued by icandi CQ 25 Jul 2025

Warc report: Top consumer trends shaking up next year’s spending habits

Advertising

Warc report: Top consumer trends shaking up next year’s spending habits

23 Jul 2025

Advertising

Reddit ad revenue projected to reach $1.8bn in 2025

18 Jul 2025

Image credit: Fernand De Canne on Unsplash

ESG & Sustainability

Gen Z and the sustainability paradox: Why ideals and shopping habits don’t always align

Melise Panetta 7 Jul 2025

Print still a critical part of retailers’ advertising mix – European research

Media

Print still a critical part of retailers’ advertising mix – European research

Issued by Caxton Media 12 Jun 2025

How e-commerce is reshaping skincare retail

E-commerce

How e-commerce is reshaping skincare retail

Aleksey Sukhov 11 Jun 2025

Source: Supplied.

Interior Design

Smarter choices, greener homes: how your next appliance can shape the planet

6 May 2025

Study reveals South Africans, specifically females, are big tequila fans

Research

Study reveals South Africans, specifically females, are big tequila fans

20 Mar 2025

The rise of social commerce

Research

The rise of social commerce

Issued by KLA 14 Mar 2025

Toy company Zuru innovates with in-store branding across major outlets

In-store Media

Toy company Zuru innovates with in-store branding across major outlets

11 Dec 2024

Mobile & Apps

Xiaomi rides strong smartphone sales wave to 38% rise in net profit

Lindsey Schutters 22 Aug 2024

Source: © 123rf Trust has never mattered in business more than it does today, yet price-based shopping is driving customer behaviour

CRM, CX, UX

3 ways to combat AI-generated fake content and build brand trust

Charlie Stewart 19 Aug 2024

Source: © 123rf Peer reviews continue to gain momentum as a key source of information when making purchase decisions

CRM, CX, UX

Part 2: Peer reviews more important for purchase decisions than company information

31 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Kantar introduces Uganda’s first consumer panel

Retail

Kantar introduces Uganda’s first consumer panel

Issued by Kantar 26 Jun 2024

Amazon is here: Dentsu South Africa is ready!

Retail

Amazon is here: Dentsu South Africa is ready!

Sadiqah Levy, Issued by Dentsu 22 May 2024

Feed me Seymour!

Advertising

Feed me Seymour!

Richard Lord, Issued by Advertising Media Forum 21 May 2024

Massmart exec shares 5 tips to grow your SME business online

SMEs

Massmart exec shares 5 tips to grow your SME business online

2 Apr 2024

Health and beauty sector indicates high growth and shifting shopper behaviour

Health & Beauty

Health and beauty sector indicates high growth and shifting shopper behaviour

27 Mar 2024

The power of many: How a multimedia approach enhances products and business

Marketing

The power of many: How a multimedia approach enhances products and business

Nick Efstathiou, Issued by OFM Radio 15 Mar 2024

#BizTrends2024: The rise of the independent shopper

Trends

#BizTrends2024: The rise of the independent shopper

Andrea Ellens 10 Jan 2024

How drinking sustainable wine can help vineyards and the planet

Viticulture & Oenology

How drinking sustainable wine can help vineyards and the planet

Gary Pickering and Kerrie Pickering 4 Jan 2024

Unleashing the true value of customers

CRM

Unleashing the true value of customers

Estelle van Tonder 13 Dec 2023

TikTok is winning the battle for most influential social media app. Source: Lindsey Schutters

Mobile & Apps

Study shows that TikTok is SA's top platform for product discovery

Lindsey Schutters 3 Nov 2023