Marketing spend | Bizcommunity

Marketing spend | Bizcommunity

News

Following last month’s ACA Effie Awards, Gillian Rightford, executive director, shares her thoughts on the Awards (Image: Bizcommunity)

Effie Awards

#EffieAwards2025 | Gillian Rightford: The Alchemy of Effectiveness

1 day

Influence or illusion

Marketing

Influence or illusion

Jonty Fisher, Issued by Publicis Groupe Africa 18 Nov 2025

Clicks without credibility: Why ad spend alone won’t deliver this Black Friday

Retail Marketing

Clicks without credibility: Why ad spend alone won’t deliver this Black Friday

Issued by Hellopeter 12 Nov 2025

AI-powered agency offers marketers a measurable return on insight

Marketing

AI-powered agency offers marketers a measurable return on insight

Issued by aHead Marketing Services 7 Oct 2025

Media

The secret to brand success: Going deeper than meme culture

Simon Spreckley 18 Sep 2025

Why ad agencies are hiring creators and influencers

Marketing

Why ad agencies are hiring creators and influencers

Robyn Jones, Issued by Brave Group 21 Aug 2025

The Up&Up Group, together with key clients, has partnered with Dr Karen Nelson-Field (pictured) to deliver South Africa’s first-ever data on digital media attention metrics (Image supplied)

Research

Attention is the new currency: SA's first human data study

6 Aug 2025

Meet the judges of the IAS Agency Credentials Award

Direct Marketing

Meet the judges of the IAS Agency Credentials Award

Issued by DMASA 1 Aug 2025

Leading the charge: Dentsu secures elite Google Partner status

Marketing

Leading the charge: Dentsu secures elite Google Partner status

Issued by Dentsu 11 Jul 2025

How small businesses can turn PR into real growth

SMEs

How small businesses can turn PR into real growth

Nadia Hearn 7 Jul 2025

WhatsApp-style verification gains ground in South Africa’s property sector amid PPRA warning

Proptech

WhatsApp-style verification gains ground in South Africa’s property sector amid PPRA warning

Issued by PBPR 10 Jun 2025

Why your digital media might not be scaling

Digital

Why your digital media might not be scaling

Issued by TDMC 22 May 2025

Carl Willoughby chief creative officer, TBWA and chairman - Creative Circle Awards says Awards are a reminder that even in this age of algorithms, that brilliant, brave creativity still matters (Image supplied)

Advertising

Exclusive: TBWA's CCO Carl Willoughby: More than just bragging rights - awards matter to creativity, credibility, business

Carl Willoughby 14 May 2025

Research

Who’s winning the automotive brand battle? New report reveals SA’s marketing and PR leaders

Issued by Ornico 7 Mar 2025

Chilliengine triumphs at the 2024 Assegai Awards

Direct Marketing

Chilliengine triumphs at the 2024 Assegai Awards

Issued by Chilliengine 20 Nov 2024

Advertising

UK ad spend surpasses £10bn in Q2 2024, driven by digital boom

31 Oct 2024

Source: © 123rf Ogilvy Africa has launched OBrio, an all-in-one media intelligence platform to optimize marketing spend and boost ROI

Marketing & Media

Ogilvy Africa launches OBrio, an all-in-one media intelligence platform

17 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

Why hundreds of South African companies advertise on BusinessTech

Online Media

Why hundreds of South African companies advertise on BusinessTech

Issued by Broad Media 2 Oct 2024

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Media

Kantar’s Media Reactions 2024 - Marketers pull back on X ad spend

Issued by Kantar 5 Sep 2024

Robert Grace is M&C Saatchi Group's chief strategy officer. Source: Supplied.

Advertising

M&C Saatchi SA, Eighty20 launch GrowthMap for data-driven business growth

15 Jul 2024

IAB SA’s content marketing committee relaunches as branded entertainment and content committee

Advertising

IAB SA’s content marketing committee relaunches as branded entertainment and content committee

Issued by IAB South Africa 3 Jul 2024

Tiger Brands drives township expansion by recruiting unemployed youth, young people with disabilities

ESG

Tiger Brands drives township expansion by recruiting unemployed youth, young people with disabilities

20 Jun 2024

Source: © 123rf First-party data stands as a cornerstone of understanding customer behaviours, preferences, and patterns says Gil Sperling and Dan Levy of Flow

Digital

Retail marketing: The demise of the third-party cookie, the rise of first-party data

6 Jun 2024

Reach South African investors and high-net-worth individuals on their smartphones

Online Media

Reach South African investors and high-net-worth individuals on their smartphones

Issued by Broad Media 24 Apr 2024

Progress in technology has slowed down a lot

Higher Education

Progress in technology has slowed down a lot

Peter Horszowski, Issued by Pert Industrials 12 Apr 2024

Transforming hospitality: Uniting digital innovation, data insights, and commercial strategy for guest-centric success

Hospitality

Transforming hospitality: Uniting digital innovation, data insights, and commercial strategy for guest-centric success

Cleo Johnson 28 Feb 2024

Online Media

Why your executives need to build a strong personal brand – and how BusinessTech can help

Issued by Broad Media 13 Feb 2024

Retail is in the midst of the biggest technology paradigm shift

Technology

Retail is in the midst of the biggest technology paradigm shift

Peter Ludi 1 Feb 2024

Supporting small businesses: Tractor offers free outdoor advertising to SMEs

OOH

Supporting small businesses: Tractor offers free outdoor advertising to SMEs

Issued by Tractor Outdoor 26 Jan 2024

Marketing

Warc report: 61% of marketers are optimistic about business in 2024

7 Dec 2023

26th Basa Awards celebrates symbiotic partnerships

Events & Conferencing

26th Basa Awards celebrates symbiotic partnerships

Issued by Business and Arts South Africa 17 Oct 2023

Maximise ROI with performance marketing

Marketing

Maximise ROI with performance marketing

Issued by Incubeta 2 Oct 2023

Andisa Ntsubane is Vodacom's CMO. Source: Supplied.

IMC Conference

#NedbankIMC2023: How Vodacom navigates the CMO-CEO relationship

Karabo Ledwaba 18 Sep 2023

Business Talk sponsorships - position your company as an industry leader

Online Media

Business Talk sponsorships - position your company as an industry leader

Issued by Broad Media 15 Aug 2023

Source: © Search Engine Journal a growing portion of Generation Z consumers turn to TikTok as their social media platform of choice

Social Media

#Exclusive: 5 ways brands can take advantage of the TikTok as a search engine trend

Erin Deetlefs 8 Aug 2023

Effie South Africa sparks dialogue on maximising marketing value through effective procurement

Advertising

Effie South Africa sparks dialogue on maximising marketing value through effective procurement

Issued by Association for Communication and Advertising 7 Jul 2023

Image source: everydayplus –

Trends

4 key trends driving branded merchandise

22 Jun 2023

PayJustNow's CEO on the benefits of 'buy now pay later' for consumers and businesses

Banking & Finance

PayJustNow's CEO on the benefits of 'buy now pay later' for consumers and businesses

Lauren Hartzenberg 6 Jun 2023

Dermot Latimer is the CEO at Point Group. Source: Supplied.

Marketing

#Newsmaker: Dermot Latimer, Point Group's new CEO

Karabo Ledwaba 19 May 2023

Source: Supplied. Yellow Card's chief executive officer, Chris Maurice

Fintech

#AfricaMonth: How Yellow Card hit 1 million users in pursuit of inclusive finance

Katja Hamilton 18 May 2023

Best Q1 ever - record start to 2023 for BusinessTech

Online Media

Best Q1 ever - record start to 2023 for BusinessTech

Issued by Broad Media 3 May 2023

Record start to 2023 for MyBroadband

Online Media

Record start to 2023 for MyBroadband

Issued by Broad Media 25 Apr 2023

Radio & Audio

The Steller Effect and 2Stories merge to develop audio content

13 Apr 2023

Digital

Lets ramp up the value of digital marketing

Rirhandzu Shingwenyana 7 Mar 2023

Digital

The year machines got smart and digital marketing came out on top

Roan Mackintosh 15 Feb 2023

The ultimate B2B marketing platform for South African ICT companies

Technology

The ultimate B2B marketing platform for South African ICT companies

Issued by Broad Media 14 Feb 2023

Marketing

There is value in marketing being loud during recession

Ross Sibbald 9 Feb 2023

Linah Maigurira is the sales leader at Google. Source: Supplied.

Marketing

#BizTrends2023: Post-pandemic, CMOs face unknowns head on

linah maigurira 16 Jan 2023