Marketing leaders | Bizcommunity

Marketing leaders | Bizcommunity

News

Marketing mix modelling is shifting from experimental to essential in SA

Marketing

Marketing mix modelling is shifting from experimental to essential in SA

Issued by Incubeta 12 Feb 2026

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Marketing

#BizTrends2026 | Second Rodeo's Dan Brocklebank: Why the most important marketing trend for 2026 is not new at all

Dan Brocklebank 5 Feb 2026

#BizTrends2026 | SmartCat's Nicole DiNicola: Why 2026 will be the year of orchestration for marketing

Marketing

#BizTrends2026 | SmartCat's Nicole DiNicola: Why 2026 will be the year of orchestration for marketing

Nicole DiNicola 23 Jan 2026

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Marketing

#BizTrends2026 | Tom Kaneshige on how CMOs seized strategy in an age of chaos

Tom Kaneshige 22 Jan 2026

Jaco Lintvelt is the MD of Incubeta Africa. Source: Supplied.

Marketing

#BizTrends2026 | Incubeta Africa's Jaco Lintvelt: Don’t fall prey to the Arrival Fallacy

Jaco Lintvelt 20 Jan 2026

#BizTrends2026 | Nahana CEO, Thabang Skwambane: Africa will ignite what is next

Marketing

#BizTrends2026 | Nahana CEO, Thabang Skwambane: Africa will ignite what is next

Thabang Skwambane 19 Jan 2026

#BizTrends2026 | dentsu SSA's Dawn Rowlands: While marketing talks about innovation, Africa built it

Marketing

#BizTrends2026 | dentsu SSA's Dawn Rowlands: While marketing talks about innovation, Africa built it

Dawn Rowlands 16 Jan 2026

In 2026 the CMO Council reflects on 25 years of an evolving and defining role for the chief marketing officer in the C-Suite (Image source: © CMO Council )

Marketing

CMO Council's 25th anniversary reflects on CMOs evolutionary role

15 Jan 2026

Marketing

Are CMOs asking their agencies the questions that matter?

Jaco Lintvelt 10 Dec 2025

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Digital

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Issued by Brave Group 5 Dec 2025

Assegai Awards honoured at the UJ Strategic Communications Alumni Event

Direct Marketing

Assegai Awards honoured at the UJ Strategic Communications Alumni Event

Issued by DMASA 27 Nov 2025

More marketing leaders are turning to competitor intelligence by using earned-media data to see what’s working in the market before spending a cent (Image supplied)

Media

How earned-media insight turns marketing constraint into competitor advantage

17 Nov 2025

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

Marketing

The Foschini Group's Fionna Ronnie appointed new MMA SA chair with international rebrand

6 Nov 2025

(Image source: © 123rf ) Jacqui Muller, researcher at Belgium Campus iTversity and a UiPath Most Valued Professional, looks at how AI-powered robotics turns marketing data chaos into boardroom clarity

Artificial Intelligence

AI-powered robotics meet the challenge of fragmented data for marketers

Jacqui Muller 3 Nov 2025

The rise of the private label and how brands can fight back

FMCG

The rise of the private label and how brands can fight back

Issued by TLC Worldwide Africa 16 Oct 2025

Source: © 123rf Forward-thinking CMOs are reshaping the way creative and media intersect as integrated briefs become standard practice

Marketing & Media

Building responsive systems: Integrating creative and media

14 Oct 2025

Vanessa Bolosier is the creative strategy director at Incubeta. Source: Supplied.

Marketing

Vanessa Bolosier | The business case for creative risk

Vanessa Bolosier 8 Oct 2025

You have until 6 October to nominate. Source: WFA.

Marketing

Meet WFA's Global Marketer of the Year jury

3 Oct 2025

CMOs are making bold strategic moves with AI

Artificial Intelligence

CMOs are making bold strategic moves with AI

Courtney Chapple, Issued by Brave Group 2 Oct 2025

The business of belonging: Is cultural capital paying?

Marketing

The business of belonging: Is cultural capital paying?

Issued by Dentsu 2 Oct 2025

Is the CMO going extinct?

Marketing

Is the CMO going extinct?

Issued by Brave Group 29 Sep 2025

Effie College launches in South Africa

Education

Effie College launches in South Africa

Issued by Association for Communication and Advertising 26 Sep 2025

Source: © 123rf One of three of Agency Scope's preliminary findings is AI. "Right now, AI feels like electricity in 1890. We know it will power everything, but most of us are still figuring out where to plug it in" - FMCG marketer

Marketing & Media

Agency Scope 2025's 3 preliminary findings: A glimpse into marketers’ changing expectations

15 Sep 2025

Source: © 123rf A new CMO Council thought leadership programme with Zeta Global, engages senior marketers in a benchmarking process to determine their company’s level of digital marketing maturity, organisational capacity and performance predictability

Marketing

How martech ready is your organisation?

11 Sep 2025

Incubeta acquires RocketSource to expand human-centred AI capabilities

Artificial Intelligence

Incubeta acquires RocketSource to expand human-centred AI capabilities

Issued by Incubeta 10 Sep 2025

Source: © 123rf Scopen’s eighth edition of its Agency Scope study in Mexico has found that brands in Mexico are betting on creativity more than ever to stand out and agencies increase their creative recognition

Marketing & Media

Part 2: Agency Scope Mexico – Brands bet on creativity more than ever to stand out

8 Sep 2025

Marketing

Data shows creative drives up to 30% more sales

4 Sep 2025

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Artificial Intelligence

Mental shifts for growth: How CEOs, CMOs in Africa should approach AI marketing

Issued by Irvine Partners 26 Aug 2025

The Township Marketing Podcast: Stories and strategies for marketing success in kasi commerce

Podcasts

The Township Marketing Podcast: Stories and strategies for marketing success in kasi commerce

Issued by Rogerwilco 20 Aug 2025

Stop overestimating AI and get the most out of your creative efforts

Digital

Stop overestimating AI and get the most out of your creative efforts

Issued by Incubeta 20 Aug 2025

#WomensMonth: Shannon Gahagan on driving Omoda, Jaecoo's growth in SA

Dealers

#WomensMonth: Shannon Gahagan on driving Omoda, Jaecoo's growth in SA

Imran Salie 18 Aug 2025

Marketing effectiveness is broken

Marketing

Marketing effectiveness is broken

Musa Kalenga, Issued by Brave Group 15 Aug 2025

(Image supplied)

Marketing & Media

Call to marketers: Help shape the future of sustainable marketing

12 Aug 2025

Meet the judges of the IAS Agency Credentials Award

Direct Marketing

Meet the judges of the IAS Agency Credentials Award

Issued by DMASA 1 Aug 2025

Sustainability becomes more urgent as consumers vote with their wallets

Marketing

Sustainability becomes more urgent as consumers vote with their wallets

Andrew Turner, Issued by Incubeta 21 Jul 2025

Tini Sevak, VP of audiences & data, CNN International Commercial, says credible news environments offer something rare and powerful: trust (Image supplied)

Media

Credible news environments offer something rare and powerful to brands

Tini Sevak 15 Jul 2025

Announcing the 2025 Echo Awards board of governors: Leading the future of data-driven marketing

Direct Marketing

Announcing the 2025 Echo Awards board of governors: Leading the future of data-driven marketing

Issued by DMASA 11 Jul 2025

South African Kerushan Govender has been elected president of the 94-year-old American Marketing Association’s New York chapter (Image supplied)

Marketing

South African elected president of AMA an opportunity for African marketing

1 Jul 2025

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Media

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Issued by Dentsu 23 May 2025

The call is coming from inside the house. How to overcome silos to fast-track profits

Marketing

The call is coming from inside the house. How to overcome silos to fast-track profits

Jaco Lintvelt, Issued by Incubeta 21 May 2025

Advertising

Amazon’s ad business boom: Raking in over $60bn

21 May 2025

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Marketing

Stop optimising your mistakes: Why brave creative is the key to marketing's future

Vanessa Bolosier, Issued by Incubeta 20 May 2025

Ethan September joins ANA International Echo Awards board of governors

Direct Marketing

Ethan September joins ANA International Echo Awards board of governors

Issued by DMASA 9 May 2025

Your credentials are your greatest pitch – IAS backs first 10 agency submissions for 2025

Direct Marketing

Your credentials are your greatest pitch – IAS backs first 10 agency submissions for 2025

Issued by DMASA 8 May 2025

Andrea Quaye and Sbusiso Khumalo are on the list.

Advertising

2025 Dare list unveils next-gen Black leaders in creativity

25 Feb 2025

Source: © Sitges Luxury Rentals Scopen has completed the 24th edition of Agency Scope in Spain. It found that Barcelona's agencies have longer relationships than other cities in the country

Marketing

Agency Scope Spain Part 2: Satisfaction with agencies as marketers adapt to changing times

20 Feb 2025