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South Africa

Results for marketing+ROI

News

Which brands are 2023/2024‘s most iconic?
Marketing & Media
Which brands are 2023/2024‘s most iconic?

Issued by Ask Afrika 31 Jan 2024

10 marketing trends for 2024
Marketing & Media
10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Image supplied. The Warc Awards for Effectiveness 2023, in association with Lions, have been announced
Marketing & Media
Africa and Middle East in Warc Awards for Effectiveness 2023 shortlist

12 Jun 2023

Source © Myriam Jessier New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023
Marketing & Media
Data and analytics important to protect budgets and prove ROI

19 May 2023

Source: © Tim Douglas A consumer study by Engagement Labs shows net sentiment of consumer conversations continues to be positive for everyday categories such as beauty and personal care, children’s products, food and home
Marketing & Media
Study shows online and offline conversations have different outcomes for brands

20 Mar 2023

Source:
Marketing & Media
Loadshedding affecting digital marketing ROI

Mark-Anthony Goncalves 20 Sep 2022

Revealed: The blueprint for brand building in the digital age
Marketing & Media
Revealed: The blueprint for brand building in the digital age

Issued by Kantar 31 May 2022

Here's what your marketing leadership should be focused on
Marketing & Media
Here's what your marketing leadership should be focused on

Neil Pursey 28 Feb 2022

Why marketing ROI should focus less on the returns, and more on the investment.
Marketing & Media
Why marketing ROI should focus less on the returns, and more on the investment.

Glenn Gillis 2 Dec 2021

Finding the balance when managing a pitch process effectively
Marketing & Media
Finding the balance when managing a pitch process effectively

Johanna McDowell 2 Feb 2021

Image source: .
Marketing & Media
The rise of the digital planet tells a new story

Yaw Dwomoh 7 Oct 2020

Vasileios Kourakis, global director, Marketing ROI, Consumer Product Division, L'Oréal.
Marketing & Media
Warc Media Awards announces 2020 Channel Integration jury

8 Jul 2020

Slide from Bagley's presentation.
Marketing & Media
Click this! Email marketing myths, debunked!

Leigh Andrews 3 Sep 2019

SA's favourite township brands - 2019/2020 Kasi Star Brands survey
Marketing & Media
SA's favourite township brands - 2019/2020 Kasi Star Brands survey

29 Apr 2019

#Newsmaker: Wayne Bischoff returns to Mediamark as CEO
Marketing & Media
#Newsmaker: Wayne Bischoff returns to Mediamark as CEO

Jessica Tennant 27 Mar 2019

Gartner's CMO Spend Survey 2018/19: Key insights revealed
Marketing & Media
Gartner's CMO Spend Survey 2018/19: Key insights revealed

13 Nov 2018

Reading delivers the proven best advertising ROI
Marketing & Media
Reading delivers the proven best advertising ROI

Peter Langschmidt 5 Nov 2018

Julia Ahlfeldt, certified customer experience professional (CCXP).
Marketing & Media
#CEMAfrica2018: "Customer experience is the next competitive battlefield"

Leigh Andrews 31 Jul 2018

Preparing for Black Friday - 8 lessons learnt from 2017
Retail
Preparing for Black Friday - 8 lessons learnt from 2017

Graham van der Merwe 17 Jul 2018

Real secrets of effective influencer marketing campaigns
Marketing & Media
Real secrets of effective influencer marketing campaigns

Issued by IMC Conference 23 Jan 2018

IMC Conference 2018: Insights into email and SMS marketing
Marketing & Media
IMC Conference 2018: Insights into email and SMS marketing

Issued by Everlytic 23 Jan 2018

Pitfalls of in-house digital location management
Marketing & Media
Pitfalls of in-house digital location management

Issued by Location Bank 19 Jan 2018

The e-mail and SMS marketing juggernaut
Marketing & Media
The e-mail and SMS marketing juggernaut

Issued by IMC Conference 10 Jan 2018

The e-mail and SMS marketing juggernaut
Marketing & Media
The e-mail and SMS marketing juggernaut

Walter Penfold 17 Nov 2017

Plan ahead to avoid this situation, at all costs! Image: Alphaspirit © –
Marketing & Media
#RYExecEd: Taking the crisis out of social media communications

Leigh Andrews 3 Aug 2017

#DigitalMarketing: The binary business case for marketing automation
Marketing & Media
#DigitalMarketing: The binary business case for marketing automation

Nick Orton, Issued by Grapevine 26 Jul 2017

(c) Rabia Elif Aksoy -
Marketing & Media
Digital marketing trends for 2017 (part 3)

Stephen Sandmann 20 Feb 2017

#BizTrends2017: Rediscovering the art of storytelling in the connected age
Marketing & Media
#BizTrends2017: Rediscovering the art of storytelling in the connected age

Tom Manners 27 Jan 2017

Top marketing automation tools for your business
Marketing & Media
Top marketing automation tools for your business

Jared Koning 2 Dec 2016

Seven deadly SEO sins
Marketing & Media
Seven deadly SEO sins

Douglas Gauld 26 Oct 2016

Image ©
Marketing & Media
From credit-worthy to target-worthy: How predictive scoring is being used in marketing

Luke Turnbull 26 Sep 2016

The future DNA of digital agencies
Marketing & Media
The future DNA of digital agencies

Lee Naik 8 Sep 2016

Marketers, set up your ad agency KPIs to exceed yours!
Marketing & Media
Marketers, set up your ad agency KPIs to exceed yours!

Bandile Ndzishe 27 Jul 2016

Measuring marketing ROI needs new metrics
Marketing & Media
Measuring marketing ROI needs new metrics

29 Feb 2016

Diarise IAS Masterclass dates
Marketing & Media
Diarise IAS Masterclass dates

8 Feb 2016

How much should you invest in marketing?
Marketing & Media
How much should you invest in marketing?

Boris Dzhingarov 26 Aug 2015

[Digital Marketing] The Principle of AIDA: What are marketers to do?
Marketing & Media
[Digital Marketing] The Principle of AIDA: What are marketers to do?

Vera Romano, Issued by Everlytic 28 Aug 2015

Big Data and the mobile world
ICT
Big Data and the mobile world

Omar Kamal 23 Jul 2015

[Content Marketing] Content marketing spend increases globally
Marketing & Media
[Content Marketing] Content marketing spend increases globally

Louise Marsland 23 Jul 2015

R.O.I. Media continues commitment to digital with rebranding
Marketing & Media
R.O.I. Media continues commitment to digital with rebranding

Issued by R.O.I. Media 24 Mar 2015

Is corporate online advertising in Africa effective?
Marketing & Media
Is corporate online advertising in Africa effective?

24 Oct 2014

Claire Butler
Marketing & Media
Five lessons in proving content ROI

Claire Butler 10 Jul 2014

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