Marketing ROI | Bizcommunity

Marketing ROI | Bizcommunity

News

How to reach South African business decision-makers

Online Media

How to reach South African business decision-makers

Issued by Broad Media 17 Apr 2025

Marketing

How marketers can balance short-term gains with long-term success

25 Oct 2024

See beyond the competition: Analyse, understand and compete

Digital

See beyond the competition: Analyse, understand and compete

Issued by Location Bank 30 Sep 2024

Marketing

South African brands poised to lead as influencer marketing industry surges globally

10 Jul 2024

Why South Africa’s top companies advertise on BusinessTech

Advertising

Why South Africa’s top companies advertise on BusinessTech

Issued by Broad Media 23 May 2024

Assegai Awards 2024: Why enter?

Marketing

Assegai Awards 2024: Why enter?

Issued by DMASA 8 May 2024

Reach South African investors and high-net-worth individuals on their smartphones

Online Media

Reach South African investors and high-net-worth individuals on their smartphones

Issued by Broad Media 24 Apr 2024

Which brands are 2023/2024‘s most iconic?

Research

Which brands are 2023/2024‘s most iconic?

Issued by Ask Afrika 31 Jan 2024

10 marketing trends for 2024

Research

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Image supplied. The Warc Awards for Effectiveness 2023, in association with Lions, have been announced

Cannes Lions

Africa and Middle East in Warc Awards for Effectiveness 2023 shortlist

12 Jun 2023

Source © Myriam Jessier New research is highlighting the importance of data and analytics for marketers working to protect budgets and prove ROI in 2023

Research

Data and analytics important to protect budgets and prove ROI

19 May 2023

Source: © Tim Douglas A consumer study by Engagement Labs shows net sentiment of consumer conversations continues to be positive for everyday categories such as beauty and personal care, children’s products, food and home

Marketing

Study shows online and offline conversations have different outcomes for brands

20 Mar 2023

Digital

Loadshedding affecting digital marketing ROI

Mark-Anthony Goncalves 20 Sep 2022

Branding

Revealed: The blueprint for brand building in the digital age

Issued by Kantar 31 May 2022

Here's what your marketing leadership should be focused on

Marketing

Here's what your marketing leadership should be focused on

Neil Pursey 28 Feb 2022

Why marketing ROI should focus less on the returns, and more on the investment.

Marketing

Why marketing ROI should focus less on the returns, and more on the investment.

Glenn Gillis 2 Dec 2021

Finding the balance when managing a pitch process effectively

PR & Communications

Finding the balance when managing a pitch process effectively

Johanna McDowell 2 Feb 2021

Image source: .

Digital

The rise of the digital planet tells a new story

Yaw Dwomoh 7 Oct 2020

Vasileios Kourakis, global director, Marketing ROI, Consumer Product Division, L'Oréal.

Media

Warc Media Awards announces 2020 Channel Integration jury

8 Jul 2020

Slide from Bagley's presentation.

Marketing

Click this! Email marketing myths, debunked!

Leigh Andrews 3 Sep 2019

SA's favourite township brands - 2019/2020 Kasi Star Brands survey

Research

SA's favourite township brands - 2019/2020 Kasi Star Brands survey

29 Apr 2019

#Newsmaker: Wayne Bischoff returns to Mediamark as CEO

Media

#Newsmaker: Wayne Bischoff returns to Mediamark as CEO

Jessica Tennant 27 Mar 2019

Gartner's CMO Spend Survey 2018/19: Key insights revealed

Research

Gartner's CMO Spend Survey 2018/19: Key insights revealed

13 Nov 2018

Reading delivers the proven best advertising ROI

Research

Reading delivers the proven best advertising ROI

Peter Langschmidt 5 Nov 2018

Julia Ahlfeldt, certified customer experience professional (CCXP).

CRM, CX, UX

#CEMAfrica2018: "Customer experience is the next competitive battlefield"

Leigh Andrews 31 Jul 2018

Preparing for Black Friday - 8 lessons learnt from 2017

Sales

Preparing for Black Friday - 8 lessons learnt from 2017

Graham van der Merwe 17 Jul 2018

Real secrets of effective influencer marketing campaigns

Social Media

Real secrets of effective influencer marketing campaigns

Issued by IMC Conference 23 Jan 2018

IMC Conference 2018: Insights into email and SMS marketing

Marketing

IMC Conference 2018: Insights into email and SMS marketing

Issued by Everlytic 23 Jan 2018

Pitfalls of in-house digital location management

Digital

Pitfalls of in-house digital location management

Issued by Location Bank 19 Jan 2018

The e-mail and SMS marketing juggernaut

Digital

The e-mail and SMS marketing juggernaut

Issued by IMC Conference 10 Jan 2018

The e-mail and SMS marketing juggernaut

Direct Marketing

The e-mail and SMS marketing juggernaut

Walter Penfold 17 Nov 2017

Plan ahead to avoid this situation, at all costs! Image: Alphaspirit © –

Social Media

#RYExecEd: Taking the crisis out of social media communications

Leigh Andrews 3 Aug 2017

#DigitalMarketing: The binary business case for marketing automation

Focus on Digital Marketing

#DigitalMarketing: The binary business case for marketing automation

Nick Orton, Issued by Grapevine 26 Jul 2017

(c) Rabia Elif Aksoy -

Digital

Digital marketing trends for 2017 (part 3)

Stephen Sandmann 20 Feb 2017

#BizTrends2017: Rediscovering the art of storytelling in the connected age

Trends

#BizTrends2017: Rediscovering the art of storytelling in the connected age

Tom Manners 27 Jan 2017

Top marketing automation tools for your business

Marketing

Top marketing automation tools for your business

Jared Koning 2 Dec 2016

Seven deadly SEO sins

Digital

Seven deadly SEO sins

Douglas Gauld 26 Oct 2016

Marketing

From credit-worthy to target-worthy: How predictive scoring is being used in marketing

Luke Turnbull 26 Sep 2016

The future DNA of digital agencies

Marketing

The future DNA of digital agencies

Lee Naik 8 Sep 2016

Marketers, set up your ad agency KPIs to exceed yours!

Marketing

Marketers, set up your ad agency KPIs to exceed yours!

Bandile Ndzishe 27 Jul 2016

Measuring marketing ROI needs new metrics

Marketing

Measuring marketing ROI needs new metrics

29 Feb 2016

Diarise IAS Masterclass dates

Marketing

Diarise IAS Masterclass dates

8 Feb 2016

How much should you invest in marketing?

Marketing

How much should you invest in marketing?

Boris Dzhingarov 26 Aug 2015

[Digital Marketing] The Principle of AIDA: What are marketers to do?

Focus on Digital Marketing

[Digital Marketing] The Principle of AIDA: What are marketers to do?

Vera Romano, Issued by Everlytic 28 Aug 2015