Visit Covid-19 news, #LockdownLessons, links and

Graham van der Merwe

Marketing Manager at Outdoorphoto
Location:Pretoria, South Africa


Graham van der Merwe is the Marketing Manager at Outdoorphoto, the largest photographic retailer in South Africa, serving the local market with expert advice and quality service.

Current employment

Marketing Manager
Outdoorphoto -
Present - Pretoria
• Managing a growing online marketing team • Search engine, email and social media marketing • Managing daily tasks and new online marketing projects • Managing sales analytics and reporting for strategic, yet agile decision-making • Managing paid advertising that drives online sales


Digital Marketing, Marketing Strategy, Social Media Marketing, Google Analytics, Direct Mail Campaigns, Data Analysis, Social Networking, Paid Social Media Advertising, Online Marketing


BCom (Hons) Marketing
Year completed:2014
Education level:Honours
Institution:University of Pretoria
Location:Pretoria, South Africa
#BizTrends2019: 4 niche e-commerce stores driving innovation in online shopping

Service is the new selling. This dedication towards offering tailored service is what differentiates mass from niche online retailers. We're no longer selling things, but the experience of buying them...

By Graham van der Merwe 10 Jan 2019

#DigitalMarketing: How to get your business found online in local search

Mobile takes the lead in local store marketing (LSM) and for this reason, investing in quality local SEO is key. Here are seven quick steps for getting your store found online in local search...

By Graham van der Merwe 20 Jul 2018

Preparing for Black Friday - 8 lessons learnt from 2017

If 2017 is anything to go by, Black Friday is quickly becoming one of the busiest South African shopping days and, like the US, marks the beginning of the Christmas shopping season...

By Graham van der Merwe 17 Jul 2018

The benefits of having an in-house marketing team

Are you considering moving your marketing team in-house? If your company needs long-term, full-time marketing attention then perhaps it's time...

By Graham van der Merwe 25 Jun 2018

Next >
Let's do Biz