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Walter is the managing director of Everlytic, a SaaS marketing automation platform. Everlytic was voted the fastest growing tech company in South Africa by Deloitte in 2014, and was acquired by Vox Telecom in January 2016.
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The e-mail and SMS marketing juggernaut

Walter Penfold shares his insights on e-mail and SMS marketing as a taste of what's to come...

By Walter Penfold 17 Nov 2017

A melting pot of innovation

At business school they taught me that diversity in the workplace is a good thing. I can still remember the intensity on my lecturer's face when he explained how bringing people together from different walks of life would foster a creative environment, and bring us untold riches.

By Walter Penfold 16 Nov 2013

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