Brand equity | Bizcommunity

Brand equity | Bizcommunity

News

Research

Why brand makeovers fail: The consumer research that brands can't afford to ignore

Issued by BMi Research 23 hours

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 3 days

#Newsmaker | Murat Gebeceli: Sony MEA's new marketing director

Marketing

#Newsmaker | Murat Gebeceli: Sony MEA's new marketing director

Karabo Ledwaba 5 Jun 2026

Sydney Mbhele, group chief marketing & corporate affairs officer at Absa, talks about the shifts in marketing in banking (Image supplied)

Marketing

#BehindtheMarketer | Absa’s Sydney Mbhele: Trust and relevance will decide future banking winners

Danette Breitenbach 4 Jun 2026

Outdoor Network captures commuters with a new digital billboard

OOH

Outdoor Network captures commuters with a new digital billboard

Issued by Provantage 28 May 2026

Artificial Intelligence

Why AI made your brand your most valuable asset

Courtney Chapple, Issued by Brave Group 28 May 2026

Branding

Africa 200 ranking reflects growing confidence of Pan-African brands

26 May 2026

Graham Cruikshanks, director of Africa operations at TBWA says there is a strong desire to recognise African advertising talent (Image supplied)

Africa Month

#AfricaMonth | Recognising Africa's unique advertising voice

Danette Breitenbach 25 May 2026

Advertising

Warc identifies 8 blockers to advertising effectiveness

22 May 2026

Why creativity still matters when algorithms are marketing’s first audience

Advertising

Why creativity still matters when algorithms are marketing’s first audience

20 May 2026

The Kantar BrandZ Most Valuable Global Brands 2026

Branding

The Kantar BrandZ Most Valuable Global Brands 2026

Issued by Kantar 14 May 2026

Marketing

The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

Marketing

MMA South Africa's Grand Jury 2026 reflects modern marketing leadership

5 May 2026

Boxer has launched its newest division, BMedia. Pictured: (Right) Paul Coetzee, group executive: commercial, marketing, retail media and factories officially welcomes Bmedia’s head of department (left) Adrian Naidoo to the Boxer Family at Boxer’s head office in Westville, KZN (Image @ Boxer)

Media

Discount supermarket launches 360° retail media division

4 May 2026

Branding

4 ways the “belief economy” is reshaping brand growth

Chelsea Lodewyk 23 Apr 2026

The TV vs digital debate is over. Digital won

Digital

The TV vs digital debate is over. Digital won

Issued by TDMC 23 Apr 2026

Whose AI is it anyway?

Marketing

Whose AI is it anyway?

Monica Gomes, Issued by Brave Group 23 Apr 2026

The most expensive lie in marketing

OOH

The most expensive lie in marketing

Dustin Martin, Issued by Tractor Outdoor 21 Apr 2026

You're spending more to be heard less. That's not a growth strategy

Digital

You're spending more to be heard less. That's not a growth strategy

Musa Kalenga, Issued by Brave Group 21 Apr 2026

Kantar reveals the world’s most effective advertising of the year

Advertising

Kantar reveals the world’s most effective advertising of the year

Issued by Kantar 21 Apr 2026

Colin Ramparsadh says cinema is like a vodka martini - not for every client or campaign. Pictured: Top Gun: Maverick (Image source: © IGN AFrica )

Film & Cinematography

The case for cinema: A Vodka Martini, shaken not stirred

Colin Ramparsadh 20 Apr 2026

Marketing & Media

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

15 Apr 2026

Finance

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

15 Apr 2026

The short-term trap. Why your performance marketing is leaking loyalty

Marketing

The short-term trap. Why your performance marketing is leaking loyalty

Mathabatha Sexwale, Issued by Brave Group 15 Apr 2026

Simba's iconic chips get a bold makeover

Packaging

Simba's iconic chips get a bold makeover

10 Apr 2026

KitKat launched a tracker for consumers to find the stolen chocolates. Source: KitKat.

Marketing

When supply chains fail, brands speak: The KitKat theft case study

Ernst van Biljon and Helen McIntee-Carlisle 8 Apr 2026

Why most luxury safari lodges are losing repeat guests — and don’t even know it

Tourism

Why most luxury safari lodges are losing repeat guests — and don’t even know it

Samkeliso Nkwanyane, Issued by Sam Hospitrain Training 7 Apr 2026

Branding

Top brands boost SA's economy with R771bn

27 Mar 2026

When trade routes fail, packaging holds the line for FMCG brands

Packaging

When trade routes fail, packaging holds the line for FMCG brands

Vanessa Bosman 25 Mar 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

Marketing

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

What Takealot’s House of Beauty says about the future of retail

Retail

What Takealot’s House of Beauty says about the future of retail

Evan-Lee Courie 24 Mar 2026

Social and influencer marketing has become the fastest-growing sector of the global advertising industry (Source: @ The Alvin Report

Digital

Social-first: The future of brand building?

24 Mar 2026

Branding

Musk drives Tesla’s sustainability brand value down by over $7.7bn

20 Mar 2026

Bonita Christie, business unit director, Publicis Commerce Experiential, explores the changing role experiential marketing for brands (Image supplied)

Magazines

The new job of experiential as the basket comes under pressure

Bonita Christie 20 Mar 2026

Marketing

CMOs must bridge the gap between the spreadsheet and the story… or become extinct

Pieter Geyser 20 Mar 2026

EXCLUSIVE | Pep's R95bn success story: How dignity drives retail innovation

Retailers

EXCLUSIVE | Pep's R95bn success story: How dignity drives retail innovation

James Townsend 17 Mar 2026

PR runs the world

PR & Communications

PR runs the world

Nkateko Khosa, Issued by Brave Group 2 Mar 2026

Why Lexus EVs in SA might work

Dealers

Why Lexus EVs in SA might work

Lance Branquinho 25 Feb 2026

The future of good marketing depends on taste. Not speed.

Artificial Intelligence

The future of good marketing depends on taste. Not speed.

Courtney Chapple, Issued by Brave Group 23 Feb 2026

Nathan Reddy, founder and chairman of Grid Worldwide says when it comes to creativity, meaning matters (Image supplied)

Advertising

#BizTrends2026 | Grid Worldwide’s Nathan Reddy: The evolution of creativity, why meaning matters

Nathan Reddy 20 Feb 2026

AI-powered agency, Forge, challenges brands to embrace human–technology collaboration

Marketing

AI-powered agency, Forge, challenges brands to embrace human–technology collaboration

Issued by Brave Group 20 Feb 2026

Franchising emerges as South Africa's unlikely economic saviour

Franchising

Franchising emerges as South Africa's unlikely economic saviour

Karen Keylock 20 Feb 2026

Gen Z is changing how consumers discover, trust and buy from brands. Ella Thomas, global sector specialist for consumer staples at Schroders, explores how this shift is reshaping loyalty, trend cycles and the future of consumer growth. (Source: )

Youth Marketing

Gen Z is reshaping the consumer playbook, from loyalty to algorithms

Ella Thomas 18 Feb 2026

Sherylee Shaik (left) and Mmaphuti Rankapole-Tshifularo (right).

Branding

New CMO and CFO for Brand SA

17 Feb 2026