Results for Seth Godin

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It's in the science, stupid!Article

Joe Public United's group chief strategic officer, Laurent Marty, tackles the subject of a new age in marketing - namely, the rise and growth of science-based advertising. Here, he describes how strategic planners should embrace essential new insights in order to reach maximum efficiency through creative campaigns...

Laurent Marty 3 days ago

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The power of PR: 5 ways businesses can create stability through communicationArticle

Adam Hunter, head of Hook, Line & Sinker Communications comments on the value of integrated marketing and PR during economic upheaval...

Adam Hunter 14 Sep 2020

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6 words to guide you on your B2B content marketing journeyArticle

There are millions of companies buying products and services in SA. While B2B marketing has its own methods, it pays to remember there's a real person making those business decisions. New Media B2B GM Dev Naidoo and Swipe iX MD Leo Redelinghuys talk digitalisation without audience alienation...

Dev Naidoo and Leo Redelinghuys 14 Sep 2020

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Building a brand during times of crisesArticle

In today's highly challenging times, organisations across the board are searching for ways to streamline business operations, lower costs, and effectively do more with a lot less. Many companies are looking to cut cost in order to survive, and too often, marketing and brand awareness are the casualties...

Jacqueline Boulos Mayer 20 May 2020

Corporate communication - Creating connected employees, one story at a time
Corporate communication - Creating connected employees, one story at a timeArticle

Brands spend a lot of their time and budget getting to know their customers, and rightly so. Unfortunately, they seldom put the same effort into the way they connect with their employees...

Issued by GO Content Lab 1 Apr 2020

What to expect from Design Indaba's 2020 Nightscape fest
What to expect from Design Indaba's 2020 Nightscape festArticle

Design Indaba will host its 2020 Nightscape public festival at the Artscape Piazza in Cape Town from 26 to 28 February...

11 Feb 2020

Africa's leading B2B news TO GO>>
Africa's leading B2B news TO GO>>Article

Monday, 6 January 2020, Bizcommunity, one of the leading business-to-business news platforms on the African continent, celebrates the official relaunch of their podcast offering - BizTakeouts...

Issued by Bizcommunity.com 7 Jan 2020

Don't get mad, get creative
Don't get mad, get creativeArticle

There's a lot to celebrate this Women's Month, but women at the helm of the creative industry is not one of them. Instead of waiting around to retweet yet another media list or brand #campaign #empoweringwomen, let's do what we do best - get creative...

Issued by icandi CQ 15 Aug 2019

Transcending cultural barriers with food
Transcending cultural barriers with foodArticle

Fresh Living is a multi-award-winning food magazine with proven ROI. Deputy Editor Robyn MacLarty discusses how food and solutions-based content transcends cultural barriers to successfully market a brand...

Issued by Dentsu Aegis Network 15 Aug 2019

Faith & Fear's founders, Taryn Hunter Sharman and Perri King.
#WomensMonth: The Faith & Fear of running a 100% female-owned growth-hacking businessArticle

From the boardroom to business results, Faith & Fear 'growth hacking' consultancy founders Taryn Hunter Sharman and Perri King are all about unlocking new revenue streams for private and public companies alike. Here's how to put the current decade's big buzzword of growth hacking to work for you...

Leigh Andrews 12 Aug 2019

Personal brand leads organisational brand
Personal brand leads organisational brandArticle

There's a lot of emphasis on personal brand these days, which is not surprising given the power of social media networking...

Johnny Johnson 30 Jul 2019

How I wrote a shopper marketing strategy for a new political party
How I wrote a shopper marketing strategy for a new political partyArticle

Shopping in a supermarket has nothing in common with voting in an election - or does it?

Sarah Britten 24 Apr 2019

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.
#ECO19: Unpack why your brand story matters before you start telling itArticle

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

Leigh Andrews 20 Mar 2019

The two most important quotes in marketing - Becoming an authority and expert in customers' eyes
The two most important quotes in marketing - Becoming an authority and expert in customers' eyesArticle

Tiišetšo Maloma shares the two most important quotations in marketing he says will help you to become an expert in customers' eyes...

Tiisetso Maloma 7 Mar 2019

#FutureFit Yourself: Does your business suffer from 'marketing myopia'?
#FutureFit Yourself: Does your business suffer from 'marketing myopia'?Article

We need to recognise that the reason growth and relevance of many businesses are threatened, slowed or stopped is not only due to a saturated market but because of the failure of management...

Carmen Murray 28 Feb 2019

Telling the right STORY
Telling the right STORYArticle

Communication is a fundamental pillar for the success of any business. Getting it wrong may set you up for failure from the very beginning...

Jacques du Bruyn 20 Nov 2018

#WTMA18: Changing the digital narrative for destination marketing organisations
#WTMA18: Changing the digital narrative for destination marketing organisationsArticle

Sharing some of his most favourite passions including surfing, balloons and unicorns, Cape Town Tourism CEO, Enver Duminy took us through the destination marketing organisation and its relevance in a digital world during his talk at this year's World Travel Market Africa...

Robin Fredericks 23 Apr 2018

The modern marketer's imperative: Adopting a growth-hacking mindset
The modern marketer's imperative: Adopting a growth-hacking mindsetArticle

Time to dismantle the traditional advertising complex and implement initiatives that drive exponential growth...

Gil Sperling 7 Feb 2018

#WomensMonth: Women in marketing: The new specialist generalists?
#WomensMonth: Women in marketing: The new specialist generalists?Article

It's not enough for young women to focus on a specialised marketing career; we now need to be “specialist generalists,” and know an awful lot about a lot, writes Sheila McGillivray...

Sheila McGillivray 16 Aug 2017

#YouthMonth: How Repurpose Schoolbags give a child choice, not charity
#YouthMonth: How Repurpose Schoolbags give a child choice, not charityArticle

Since its launch in 2013, Rethaka has manufactured and distributed 10,000 Repurpose Schoolbags in six African countries, recycling 400,000 plastic bags in the process...

Sindy Peters 29 Jun 2017

Having a story to tell helps your commodity become a brand
Having a story to tell helps your commodity become a brandArticle

It is not enough to be a great farmer nowadays. You also need to be a great marketer and learning to think about yourself, those that work for you and what you produce in the way that a journalist would...

Brian Berkman 7 Mar 2017

Seven top online marketing experts to follow
Seven top online marketing experts to followArticle

The online marketing world is changing at a very rapid pace. New tools and strategies are always emerging for driving traffic, increasing social engagement, building an email list, increasing conversions and improving search engine rankings...

Charles Mburugu 11 Nov 2016

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SA's Top 50 Valuable Brands in 2016: What constitutes brand value?Article

On Thursday, 15 September 2016, Brand Finance, together with Brand South Africa, announced South Africa's top 50 most valuable corporate brands for 2016...

Bandile Ndzishe 20 Sep 2016

Boris Dzhingarov
Why customer stories are a crucial piece of marketing strategyArticle

As internet marketing has moved away from banner ads and pop-ups, marketers have moved towards advertising and marketing that tells stories...

Boris Dzhingarov, Issued by Monetary Library 12 Sep 2016

#WomensMonth: Business can be pretty
#WomensMonth: Business can be prettyArticle

One of South Africa's top lifestyle bloggers, Christine Meintjes is a determined businesswoman and founder of the internationally acclaimed Pretty Blog, which has over 80,000 followers on Facebook alone. But Meintjes' ambitions don't stop there...

Pasqua Heard 25 Aug 2016

Going viral: a digital marketing myth
Going viral: a digital marketing mythArticle

One of the biggest myths in digital marketing today is the belief that you can purposefully create content with the intention of it going viral. The truth is there is no method, formula or recipe to create viral content...

Michelle Jones 26 Jul 2016

Cost per attention - A new currency for advertisers
Cost per attention - A new currency for advertisersArticle

We are living in an attention deficit economy where attention is now seen as a currency for advertisers...

Audrey Naidoo 26 Jul 2016

Breaking down the content strategy
Breaking down the content strategyArticle

Up to 70% of branded content is not consumed. Adopting a content strategy like the one demonstrated by the Content Value Pyramid can reduce waste and generate higher engagement...

Federico Dedeu 1 Jul 2016

Direct marketing advice from Seth Godin
Direct marketing advice from Seth GodinArticle

This week's focus is all about direct marketing, especially with the Assegai Awards taking place on Thursday. Even marketing guru Seth Godin tapped into the topic in his latest blog post...

Leigh Andrews 10 Nov 2015

Local HubSpot User Group reports on US HubSpot Inbound Conference
Local HubSpot User Group reports on US HubSpot Inbound ConferenceArticle

The Cape Town and Johannesburg HubSpot User Group (HUG) will report back on the annual HubSpot Inbound Conference, taking place from 8-11 September this year in Boston, US...

31 Aug 2015

New business magazine called #TheFutureByDesign launches
New business magazine called #TheFutureByDesign launchesArticle

#TheFutureByDesign is a digital magazine published to stimulate discourse in the advertising and marketing sectors about smart design thinking and about creating elegant solutions to challenges and opportunities...

Issued by Ornico 17 Jun 2015

TNS turns that 'research is stuffy' mindset on its heels, for good!
TNS turns that 'research is stuffy' mindset on its heels, for good!Article

Neil Higgs, currently holding the title of TNS' Chief Innovation Director, tells us about research being in a disruptive phase and the impact of his latest study on worldviews - Prism...

Leigh Andrews 10 Jun 2015

Biz Takeouts at the BrightRock Connection Session on 25 June
Biz Takeouts at the BrightRock Connection Session on 25 JuneArticle

The next Connection Session is here and is happening in Cape Town, at The Breakwater Lodge, Portswood Road, Cape Town on 25 June, with the topic: Will the set-up costs stifle your start-up dream...?

9 Jun 2015

The 4Cs of effective content creation
The 4Cs of effective content creationArticle

To execute on a defined content marketing strategy, you need to approach the sourcing, publishing and distribution of your content with your Anna-Wintour-esque publishing hat on...

Melissa Attree 15 Apr 2015

The great podcast resurgence and the rebirth of radio
The great podcast resurgence and the rebirth of radioArticle

Like one of those birds that are attracted to shiny jewellery, I love new gadgets and new technology. As someone with the expensive Early Adopter Disease, I embraced podcasting in its nascence...

Matthew Buckland 29 Jan 2015

You don't just need data, you need the right kind of data
You don't just need data, you need the right kind of dataArticle

Almost everyone you see is digitally connected in some way, whether it is via a computer, tablet or cellphone. Any information that you need is constantly at your fingertips, whereas in the past, this wasn't the case. Digital connectedness has raised consumer expectations everywhere.

Jason Haddock 5 Nov 2014

Three key factors for achieving social media success
Three key factors for achieving social media successArticle

Outbound marketing is in the intensive care unit, but it has also been certified dead in some quarters.

Joseph Neusu 12 Jun 2014

Jane Stevenson
The brand withinArticle

Effective internal brand-building boils down to some simple human truths, quite often ignored at the peril of the brand, both internally and externally, and ultimately the success of the business.

Jane Stevenson 4 Jun 2014

Serving up tribal strategies
Serving up tribal strategiesArticle

Building reputation goes beyond building brand awareness. It's connected to engagement, sharing, brand ambassadors and, of course, long-term relationships and loyalty.

Jane Stevenson 15 May 2014

getAbstract partners TED Talks for video summaries
getAbstract partners TED Talks for video summariesArticle

getAbstract has partnered with TED Talks to provide managers with two-page summaries of TED Videos. getAbstract is a global online media company which summarises influential management and leadership business books into ten-minute summaries.

21 Jan 2014

A bad response to a complaint from a customer or member of the public can leave a brand somewhat dented - as is this car. (Image: La Cara-Salma, via Wikimedia Commons)
Reactions and reputation happen inside, not on topArticle

Billions spent on creating brand awareness can be helped or harmed by the instinctive actions - good or bad - of frontline staff.

William Smook 20 Jan 2014

Yusuf Abramjee shares insights from Lead SA and Crime Line
Yusuf Abramjee shares insights from Lead SA and Crime LineArticle

In Tribes, Seth Godin shares how you can build something that people care about, a movement that goes far beyond being a passing fad. Lead SA and Crime Line are exactly those movements in South Africa, and arguably in Africa.

Mongezi Mtati 21 Aug 2013

Danielle Jaffit
Selling solutions at the BOP: Does marketing matter?Article

Marketers are sometimes deemed as superficial and non-essential, value-adds to a business. Maybe its time to evaluate what marketing is at its core, designed to achieve, specifically when looking at selling solutions at the Bottom of the Pyramid (BOP).

Danielle Jaffit 6 Aug 2013

Gavin Mills
'Consumer centricity' and raids of greyArticle

How fortunate we are to live in high-tech times. Every bit of information that has ever existed, swelling exponentially second by second, available to anyone, anywhere at any time, right at your fingertips.

Gavin Mills 21 Feb 2013

The new rules for intelligent brandsArticle

What's going to differentiate the great brands from the also ran's? The magnificent from the mediocre? In my book it is all about being intelligent. What's intelligence? Well an intelligent organism is one that constantly monitors, adjusts and reacts to its environment for its own self-interest. In brand terms this means being smart and understanding the new rules of branding in an always on, completely connected world where your every move is watched and talked about. Here are a handful of intelligent brand rules to help you on your way.

Oresti Patricios, Issued by Ornico 29 Jan 2013

Aki Kalliatakis
So who are you?Article

Who knows when the gloomy financial crisis of the past few years will in fact improve, or get worse? But I'm willing to put my head on a block and say that your customers have permanently changed the way in which they buy - whether you deal with consumers or other businesses. In fact, one of our clients, referring to the pressures they were under, recently said: "Now we are competing with everyone, from everywhere, for everything."

Aki Kalliatakis 24 Jul 2012

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