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#IABInsightSeries: Use of data in digital marketing
#IABInsightSeries: Use of data in digital marketingArticle

The IAB SA is hosting its 25th insight event on Zoom this week Thursday, 22 April, featuring speakers Jade Arenstein, Oliver von Wersch and Aisha Mohamed...

20 Apr 2021

#TheFutureofMeasurement: Part 3: Crafting a first-party data strategy is more urgent than many think
#TheFutureofMeasurement: Part 3: Crafting a first-party data strategy is more urgent than many thinkArticle

This third part of the series looks at what marketing leaders need to consider when crafting a strategy to deal with a more privacy-first future...

Anse Leighton & Andrew Smit 12 Apr 2021

#TheFutureofMeasurement: Part 2: A world without cookies? What next?
#TheFutureofMeasurement: Part 2: A world without cookies? What next?Article

The second part of this series explores a future without cookies and looks at how we can prepare for it...

Andrew Smit & Jade Arenstein 12 Apr 2021

#TheFutureofMeasurement: Part 1: Apple upsets the advertising cart with iOS 14 changes
#TheFutureofMeasurement: Part 1: Apple upsets the advertising cart with iOS 14 changesArticle

Steve Jobs once described his views on privacy saying: "Privacy means people know what they're signing up for, in plain English and repeatedly."...

Jade Arenstein and Johan Walters 12 Apr 2021

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Reinventing supply chains with digital platformsArticle

It is time for the many pockets of digital progress to give way to digital transformation...

Vukani Mngxati 29 Mar 2021

Determining the net asset value of your data en route to deploying marketing automation
Determining the net asset value of your data en route to deploying marketing automationArticle

Here are the key questions to ask and processes to follow before technology implementation...

JD Engelbrecht, Issued by Everlytic 4 Mar 2021

How to compete in the trust and attention economy with a budget-friendly data and automation strategy
How to compete in the trust and attention economy with a budget-friendly data and automation strategyArticle

Leveraging your data is not a tech problem, it's about your internal coordination, team and resources, writes Everlytic MD JD Engelbrecht...

JD Engelbrecht, Issued by Everlytic 1 Mar 2021

10 insights into 4IR in the mining industry
10 insights into 4IR in the mining industryArticle

A report has been released that aims at gaining an understanding of how the mining industry visualises the impact of the fourth industrial revolution (4IR) ..

1 Feb 2021

Musa Kalenga presents "New ways for New Days" at #BizTrends2021 online
Musa Kalenga presents "New ways for New Days" at #BizTrends2021 onlineArticle

Musa Kalenga was one of eight speakers at the BizTrends2021 online event "Towards New Norths & New Narratives" on Thursday, 28 January 2021...

Evan-Lee Courie 25 Jan 2021

Data analytics offers new business opportunities
Data analytics offers new business opportunitiesArticle

Data and analytics are disrupting traditional business models and ecosystems, helping modern organisations remain competitive...

Nick Durrant, Issued by Bluegrass Digital 19 Jan 2021

Organisations need to prioritse data to tell meaningful stories
Organisations need to prioritse data to tell meaningful storiesArticle

"Data" is likely to be right up there with the buzzwords of the next decade. But more than mere buzzwords, data is not only here to stay, but will also transform the way in which we all do business...

Shaune Jordaan 18 Nov 2020

2021 media trends and predictions
2021 media trends and predictionsArticle

Boomerang subscribers, social e-commerce and analytics everywhere: these are the strategies that will shape 2021's media landscape...

Issued by Kantar 18 Nov 2020

Do brands know too little or too much about their consumers?
Do brands know too little or too much about their consumers?Article

Many consumers feel brands don't know them well enough to serve them in a way that makes them feel special. But when those brands know too much, can you trust them?

Haydn Townsend 2 Nov 2020

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8 steps to streamlining your processes and improving customer engagement through marketing automationArticle

Filip von Reiche, senior vice president, Enablement Services at Acceleration, lists eight steps you can take to streamline your business via marketing automation...

Filip von Reiche 17 Sep 2020

Dara Treseder, chief marketing officer, Carbon.
Warc Media Awards announces 2020 Effective Use of Tech juryArticle

Warc has announced the jury panel for the Warc Media Awards 2020: Effective Use of Tech category...

22 Jul 2020

A cost-effective IT strategy is vital
A cost-effective IT strategy is vitalArticle

Midsize enterprises are at a crossroads. To innovate and thrive in the current economy, they need to be able to rely on sound data management. But data storage solutions can be costly...

Theo Odendaal 20 May 2020

Leading with data in SSA
Leading with data in SSAArticle

Unlocking the value of information can be a challenge, says Jaco Lintvelt, managing director of Dentsu Data Labs. But developing a sound data strategy can help businesses access that value...

Issued by Dentsu 8 Apr 2020

Image supplied.
Where digital meets magic: developing the skills of the futureArticle

Agencies must equip their people with skills across all platforms, in a way that reaches consumers where they are active but, inspires them with the same human creativity that has always characterised the best marketing, writes Ogilvy SA, chief people officer, Angela Madlala...

Angela Madlala 5 Mar 2020

UK Prosperity Fund, Future Cities SA launch local programme
UK Prosperity Fund, Future Cities SA launch local programmeArticle

The UK Prosperity Fund, together with Future Cities South Africa, is launching its Future Cities Programme in Cape Town, Johannesburg and Durban...

24 Feb 2020

Image source: Gallo/Getty.
The role of big data in the digital worldArticle

Data, in huge numbers, can be used to grow an online business successfully...

17 Sep 2019

Spotify's Scott Marsden, global head of media, performance and lifecycle marketing. Image supplied.
Best Use of Data jury announced for Warc Media Awards 2019Article

Warc has announced the jury lineup for the Best Use of Data category for the Warc Media Awards 2019...

10 Jul 2019

Paradigm shift in the storage environment
Paradigm shift in the storage environmentArticle

As Artificial Intelligence develops, the way we store data also promises to become smarter - and more efficient, flexible, and cost-effective for businesses...

Eran Brown 4 Apr 2019

Why data analytics can give retailers the edge
Why data analytics can give retailers the edgeArticle

With the buzz from Black Friday and the festive season now in the rear-view mirror, retailers are looking ahead to ensure the continuation of 'traffic' into malls, high streets, pop-up stores, websites, apps and other channels...

Simon Shaw 19 Feb 2019

DataCon is Africa's most trusted data analytics conference
DataCon is Africa's most trusted data analytics conferenceArticle

DataCon Africa, established as a spin-off event of CDAO (Chief Data & Analytics Officer) will see international and local industry experts from various industries discuss challenges within data governance...

Issued by Corinium Global Intelligence 13 Nov 2018

Data Management - are you seeing the real value?
Data Management - are you seeing the real value?Article

The business value of data is unquestionable...

Gary Allemann 15 Oct 2018

Felix Antonysamy, business development head, banking vertical - Africa, Wipro Limited
Using data to spark innovation in the finance spaceArticle

Competition in the banking, insurance and wealth management sectors is heating up, as major players roll out new innovations and features to transform their brand images and lure customers away from their peers...

Felix Antonysamy 10 Aug 2018

New study finds advertiser and agency dissatisfaction
New study finds advertiser and agency dissatisfactionArticle

A new study finds widespread dissatisfaction on both sides of the advertiser agency divide...

11 Jul 2018

How data and content is powering marketing innovation in Africa
How data and content is powering marketing innovation in AfricaArticle

Data and content will be the two factors that continue to drive innovation for African brands across the continent...

Cathy Ibal 8 Jun 2018

Giovanni Chiarelli
#AfricaMonth: The evolution of mobile networks in AfricaArticle

As we move closer to the era of 5G technology, the mobile network industry is gearing up for what this will bring to the technology landscape...

Giovanni Chiarelli 23 May 2018

Compliance requires an evolved availability approach
Compliance requires an evolved availability approachArticle

Let's face it, data compliance is hardly a new thing. But given the extent at which the reliance of organisations on data has grown in recent years, its level of importance has increased exponentially...

Claude Schuck 16 Apr 2018

What's holding SA retailers back from achieving the omnichannel vision?
What's holding SA retailers back from achieving the omnichannel vision?Article

Many South African retailers remain steadfast in their traditional business models, characterised by high-touch, 'bricks-and-mortar' engagements, as they try to create the best possible in-store experiences...

Lindy Lee 24 Jan 2018

(c) Valentina Todorova -
2017 digital media learningsArticle

It has practically taken me last year to figure out exactly what is going on behind my digital media buys. For the marketers out there, now is the time to ask the questions from your media agency and to dig deep into the operations behind the scenes...

Audrey Naidoo 11 Jan 2018

Where are South Africans celebrating Heritage Day?
Where are South Africans celebrating Heritage Day?Article

Cape Town came out in spirit to celebrate Heritage Day, with more social posts about Heritage Day than the Johannesburg and Durban regions. Considering that Johannesburg has a higher population density than Cape Town, this is particularly interesting...

Livia Lupini, Issued by Dentsu 29 Sep 2017

Allan Swart ©
#Pamro2017: Data is becoming the oil of consumer marketingArticle

Leana Less, vice president of global connections and media at Coca-Cola, explores the benefits of agile marketing if done correctly at this year's Pamro conference...

Juanita Pienaar 29 Aug 2017

Getting VR right and ready for retail
Getting VR right and ready for retailArticle

Online retailers have led the charge when it comes to the early adoption of technology to enable better customer experience. However, despite a growing appetite for VR...

Daryn Mason 20 Feb 2017

Cannes Lions open for entries with new 10-point entry checklist
Cannes Lions open for entries with new 10-point entry checklistArticle

Cannes Lions has announced that entries to its International Festival of Creativity have been simplified this year, with an entry process that ensures it is clear and easy to navigate...

26 Jan 2017

CMO releases Shopper Marketing: The New Rules of Engagement
CMO releases Shopper Marketing: The New Rules of EngagementArticle

A new white paper Shopper Marketing: The New Rules of Engagement, which includes insights from 166 senior marketing leaders and 2,100 North American consumers is now available.

19 Oct 2016

The power of sentiment analysis for the public service
The power of sentiment analysis for the public serviceArticle

In an age of near ubiquitous communication platforms, big data, and advanced analytic capabilities, sentiment analysis of social media holds huge potential for both private business...

Kroshlen Moodley 12 May 2016

Jacques Burger
Is your business drowning in data?Article

If information is multiplying and is so easy to access, does it still represent a true competitive advantage in business today? And are we not perhaps investing a huge amount of money and effort into collecting data that is irrelevant when it comes to doing business better?...

Jacques Burger, Issued by M&C Saatchi Abel 8 Mar 2016

Big Data is new fuel for the digital economy
Big Data is new fuel for the digital economyArticle

It has been a couple of years now that Big Data has been part of every single conversation of business leaders, IT decision makers and public stakeholders...

Gary de Menezes 3 Feb 2016

Omni-channel retail trends
Omni-channel retail trendsArticle

As shoppers are becoming more channel-agnostic and more omni-channel in their customer journey, the retailers that are breaking through and meeting their demands are realising the greatest returns this holiday shopping season...

Matt Zajechowsk 17 Dec 2015

Data governance as a practice is maturing
Data governance as a practice is maturingArticle

Data is now widely acknowledged as an asset and as such, businesses are increasingly embarking on data governance strategies...

Gary Allemann 1 Dec 2015

Digital Media Asia adds ad blockers, Google's AMP to programme
Digital Media Asia adds ad blockers, Google's AMP to programmeArticle

Digital Media Asia (DMA), which will take place in Hong Kong, on 17-19 November 2015, has added the topics of the impact of ad blockers on news publishers' advertising revenues and the release of Google's Accelerated Media Pages (AMP) to the programme...

5 Nov 2015

Guardian News & Media's Publisher Network hosts workshop at Digital Media Asia
Guardian News & Media's Publisher Network hosts workshop at Digital Media AsiaArticle

The Guardian News & Media's Publisher Network will host a workshop as part of the WAN-IFRA Digital Media Asia (DMA), taking place in Hong Kong from 17-19 November 2015...

5 Oct 2015

What enterprises can learn from the MSP revolution?
What enterprises can learn from the MSP revolution?Article

Global data growth is expanding at an incredible rate. In just the last two years, 90 percent of the world's extant data has been created...

Bryan Balfe 11 Aug 2015

Seeing the light: how file analysis tools can unleash the light in 'dark data'
Seeing the light: how file analysis tools can unleash the light in 'dark data'Article

Dark data is a relatively new term to the industry, defined by Gartner "as the information assets organisations collect, process and store during regular business activities...

Bryan Balfe 8 Jul 2015

Mapping the right data strategy
Mapping the right data strategyArticle

Traditional storage models are quickly becoming obsolete as companies require instant access to increasing volumes of mission-critical data...

11 Feb 2015

Final call for topic proposals, speaker applications for East Africa Com 2015
Final call for topic proposals, speaker applications for East Africa Com 2015Article

East Africa Com, taking place from 6-7 May 2015 in Nairobi, Kenya, has announced its final call for submissions of topic proposals or papers to become a speaker at the event...

26 Nov 2014

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