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Am I?

I am an art director who was asked to write an op-ed. I am the picture person, they tell me, but I have always loved to write, and I think I do it pretty well, you know for a picture person. Why am I telling you this, well like I said I was asked to write an op-ed which I did.
Delano Chengan
Delano Chengan

I thought about every detail, I researched, I googled synonyms and better phrases to use, I read a few articles that aligned with my thinking and then I wrote and refined and wrote and refined and wrote and refined.

Once I was happy with that I uploaded the text into AI and asked it to craft it, spell-check it and check the grammar. Once that was done I gave it a once-over and was very happy with the result. I send it to a colleague who then asked a very simple and honest question, a fair one, but one that hit me full on in the chest – did you use AI to write this?

The answer was of course yes, why would I not use the most powerful tool I have at my disposal? Why would I not use this miracle of technology to sharpen my writing and to articulate my thoughts in a clearer way.

That’s the moment doubt crept in, well how much of this is my voice actually I thought, and how much of it have I given up, handed over to AI to take charge? Did I even write any of this? I am an art director, nobody is going to believe I wrote this. I should have been a bit messier, not so polished, maybe that would have done the trick.

After a brief meltdown I knew what I had to do, I had to prove my colleague wrong. So I found an online ai detector, uploaded the op-ed and asked it to check whether AI had written it. It came back saying that most of the text is human, and that a small percentage was most likely written by AI. That made me feel so much better… for a while and then, doubt.

Let me just try a few other ai detectors just to make sure, surely they will all say the same thing. Lol. What I didn’t expect was the mixed bag of extremes hardly any of the results matched the first test, some said 0 percent ai was detected and other said that the op-ed was fully generated by AI.

So who wrote it and how could truly find out?

To get the answers, I had to turn to someone that I knew had literally all the answers, someone that I could tell all my doubts, all my fears about sending this op-ed out into the world to, who would give me solid solutions on how to fix it. Naturally, I turned to AI.

And my instinct was correct because it told me something so profound that I can’t stop thinking about, it told me that we have landed in a place where competence itself is suspicious.

Now isn’t that interesting?

Most of these op-eds will end with some kind of rallying cry or call to action, most will leave you inspired. I am afraid this one will probably leave you with more questions than answers.

This is not the original op-ed I wrote, I chose to pull that one and submit this one instead. No ai, no spell check, no proofreader, no interrogation or rewrites – straight from my brain to the page, which is not how writing works at all, but at least nobody will ask: is this AI?

…And yes, AI said I did a great job.

About Delano Chengan

Delano Chengan is creative director at M+C Saatchi Abel.
M+C Saatchi Abel
It is at the heart of everything we do. From creative thinking to creative work. From how we are structured to the systems we use. Brutal Simplicity runs through the culture of every single one of our offices, all around the world.
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