Design Multimedia

Think of the engagement an advertisement gets because the music in the ad strikes a chord with the audience. In this episode of VML Birdwatching at the Loeries, Siya Metane, founder of SlikourOnLife, explains why music is so important in media and how music can define a creative piece of work's success.

The Vaseline Mntana ka Gogo campaign took South Africa by storm as it took poeple back to thier childhood. But what really surprised everyone was how the campaign resonated with people all over the world.

Carl Willoughby, chief creative officer at TBWA, named the Loeries Chairman at last week's Loeries Creative Week, gives his take on the state of the South African creative industry.

The Print and the Design categories both showed innovation and a high standard this year, says Abi Singmin, associate creative director, Denomination, Australia and jury president: Design, Design Craft, and Maxwell Ngari, chief creative officer, Dentsu Creative, Kenya, and jury president: Print, Print Craft.

Kenya is well represented at the Loeries, with a number of campaign finalists as well as 18 judges across 20 categories. Dentsu Creative's chief creative officer, Maxwell Ngari, talks about how the country's creative industry has evolved.

In this episode of VML Birdwatching at the Loeries, Preetesh Sewraj, the Loeries CEO, talks about all things Creative Week and offers insight into the real work of The Loeries. "The Loeries is a non-profit organisation, and every cent it brings in is spent on bettering the industry.".

The Loeries radio jury member and executive for brand, marketing and digital at Pick n Pay, Katherine Madley, chatted to VML Birdwatching at the Loeries with Bizcommunity on the state of retail.

The Loeries 2025 in-person jury judging session took place on Monday and Tuesday, 6 and 7 October, in Cape Town. VML Birdwatching at the Loeries with Bizcommunity caught up with some of the jury presidents to glean some of the highlights of the entries and what constitutes a winning entry.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

The sixth annual Design Foundation Awards ceremony recently took place in the Silo District, Cape Town. The awards recognised the industry's top achievers in design, manufacture, commercial success and innovation. Each category was sponsored by a supporter of local talent.

The Red Dot Award: Communication Design 2018 took place on 26 October 2018 at the Konzerthaus in Berlin, Germany. Below are images from the event. For more information on the event, click here.

Owner of boutique home and décor store Love Milo, Nicki Ellis, has used the magnolia flower as the signature design for her latest ranges of ceramics, fabrics, and wallpapers. The design is in celebration of Spring 2018. Check it out below.

The Decorex Cape Town 2018 exhibition took place at the Cape Town International Convention Centre from 27 April to 1 May 2018. Check out images of the exhibition below.