Advertising Multimedia

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Liberty's new TV commercial, "Shoes", conceptualised by FoxP2 Johannesburg and directed by Adrian De Sa Garces, tells the story of a single pair of shoes, one of thousands, travelling from the obscurity of the production line and onto the feet of a little girl.

Building on the rich heritage that comes with the Bell's brand, this inspiring and heartwarming story forms a great foundation from which Greg has created another memorable piece of film.

Local comedians Brendan Jack, Bevan Cullinan, Chris Forrest, Garth Breytenbach feature in this advertising parody of the Dove commercial.

Toyota South Africa has added another television commercial to its 'Toughness Rubs Off' campaign for the Toyota Hilux.

Chocnology is an exhibition of 3D-printed chocolate sculptures designed by 10 of South Africa's hottest creative talent, using Android KitKat as inspiration.

Advertising agency Blueprint SA, in partnership with O'Brian advertising agency and Elements advertising agency, recently hosted the Jacob G. Zuma Foundation fundraising dinner at Michelangelo Hotel in Sandton.