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A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

Hein Schumacher ousted as Unilever CEO, Fernando Fernandez to take over

Hein Schumacher ousted as Unilever CEO, Fernando Fernandez to take over

27 Feb 2025

BizTrendsTV launches this month, hosted by Bronwyn Williams, futurist, economist and business trends analyst (Image supplied)

The Real Network, Rapt Creative and Bizcommunity launch RAPT BizTrendsTV – A global first in trends thought leadership

Bizcommunity.com 21 Feb 2025

Nike and Kim Kardashian’s Skims partner to launch NikeSkims

Nike and Kim Kardashian’s Skims partner to launch NikeSkims

19 Feb 2025

Image source: jcomp from

Ad Talent Salary Survey: Wage comparisons and employment trends

13 Feb 2025

3 big emerging commerce developments South African brands need to know about right now

3 big emerging commerce developments South African brands need to know about right now

Lebo Moerane 10 Feb 2025

Andre Le Roux, head of strategy: TBWA\Coastal, talks about trends that drive culture to understand SA shopper (Image supplied)

#BizTrends2025: TBWA\Coastal's Andre Le Roux - Understanding the SA shopper

Andre Le Roux 4 Feb 2025

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

#BizTrends2025: Special Effects Media’s Kelly Kaimowitz - Creating a lasting impact through influencer marketing

Kelly Kaimowitz 3 Feb 2025

#BizTrends 2025: 99c’s Andrew Brand - Retail advertising: The new frontier

Andrew Brand 3 Feb 2025

The Organic & Natural Products Expo returns with a focus on SMEs

The Organic & Natural Products Expo returns with a focus on SMEs

30 Jan 2025

Shoprite posts half-year sales growth on festive demand

Shoprite posts half-year sales growth on festive demand

Nqobile Dludla 29 Jan 2025

Woolworths flags lower half-year profit on weak clothing sales

Woolworths flags lower half-year profit on weak clothing sales

Nqobile Dludla 29 Jan 2025

#BehindtheCampaign: AutoTrader Do It Big brand campaign scores big with consumers

23 Jan 2025

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