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Source: © 123rf Scopen South Africa has launched its New Business Report, a no-charge resource designed to enhance industry knowledge around new business activity in the advertising and communications sectors

Scopen South Africa unveils creative and media agencies new business report

30 Jan 2025

(Image supplied)

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

Diary of a CMO: Is your category’s ceiling coming down on you?

Diary of a CMO: Is your category’s ceiling coming down on you?

Mary Kyriakidi and Dr Nicki Morley, Kantar 28 Jan 2025

Source: © 123rf Africa’s entertainment and media industry expected to outpace global growth in the next five years, driven by internet advertising and streaming services says PwC’s newly launched Africa Entertainment and Media Outlook 2024–2028 report

Africa’s entertainment and media industry: A positive story of resilience and expansion

28 Jan 2025

Source: © 123rf Panoramic view of Santiago de Chile with the Andes mountain range in the back. Scopen's latest report analyses the new business practices of creative companies and advertisers' practices in Chile

Scopen research finds Chilean creative companies invest an average of R500,000 per year in New Business

28 Jan 2025

VML’s 11th annual trends study says looking ahead, 2025 will be a year of both immense challenge and opportunity for brands in South Africa (Image supplied)

The Future 100: 2025 - A year of challenge and opportunity for brands

27 Jan 2025

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

Final call: Entries for Product of the Year 2025 close 31 January

Final call: Entries for Product of the Year 2025 close 31 January

Product of the Year South Africa 22 Jan 2025

Human8 hires Niels Neudecker as managing director, US

Human8 hires Niels Neudecker as managing director, US

Human8 8 Jan 2025

eMedia investments COO Antonio Lee appointed BRC chairperson to drive audience research innovation

eMedia investments COO Antonio Lee appointed BRC chairperson to drive audience research innovation

18 Dec 2024

#BestofBiz 2024: Marketing & Media

#BestofBiz 2024: Marketing & Media

17 Dec 2024

Source: © Fernando Dantas The 10th edition of the Agency Scope Brazil 2024/25 study has identified an increase in the use of a pitch as a method of selecting agencies

Part 2: Agency Scope Brazil 2024/25 study: Pitch the number one method for agency selection

17 Dec 2024

https://communities.springernature.com/

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Exploring South Africa’s evolving travel trends in a post-pandemic world

Exploring South Africa’s evolving travel trends in a post-pandemic world

KLA 12 Dec 2024

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