
When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
Ster-Kinekor Theatres has launched a convenient booking application on Facebook, which allows users to view movies currently on circuit at the exhibitor. They can then seamlessly book tickets for their selected movie directly from Facebook, without having to log onto another site. The chain plans more apps in the future.