What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Driving outdoor branding
ComutaNet has cemented a deal with Golden Arrow to fully brand 24 double-decker buses with Vodacom advertising. The Vodacom campaign will see commuters, motorists and pedestrians in Cape Town exposed to this pioneering advertising for a period of two years, with three different creative executions running during the first burst.
