What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
e.tv sells Soccer World Cup rights
e.tv, in serious financial difficulties, has sold the rights to screen the 2002 Soccer World Cup to Supersport for a reputed R21-million, roughly a quarter of the original purchase price of R80-million. e.tv has only been able to sell R5-million's worth of advertising to date, and are left with a deficit of more than R50-million.
Source: MediaBytes
