What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Holiday Swap KZN has won the award for the 'Most Native Ad Format' at the Drum Content Awards in the UK, beating off strong competition from campaigns by Philips and Mercedes Benz amongst others. The Drum Content Awards, new for 2015, honour the best in modern marketing, with this award recognising the rise of native advertising.