Leaders talk love, AI and authenticity
Karabo Ledwaba
#Loeries2025 and City of Cape Town drive creative industry
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Strategic Copywriter Johannesburg
- DTP Art Director Cape Town
- B2B Marketing Manager Pretoria
- Senior Producer Cape Town
- Mid Advertising Resource Coordinator Cape Town
- Senior Account Manager Gauteng
- Digital Marketing Specialist Durban
- Mid-Weight to Senior Copywriter Johannesburg
- Content Strategist/Planner and Community Manager Johannesburg
- Mid-Senior Art Director Johannesburg
Guess Jewellery opts for cinema campaign
As part of its TVC campaign in Europe and the Middle East, Guess Jewellery will launch cinema campaigns in select South African marketplaces to ensure the campaign message is delivered to captive fans of the brand. Based on Cinemark's experience with the movie audience demographic, the cinema campaign is expected to reach local audiences via a medium that is visual and engaging, in a relaxed setting, leaving viewers in a receptive mood. As cinemas are often in shopping malls, where the brand's retailers can be found, the campaign strategy offers strong collaboration.
