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WhatsApp support is getting more expensive, but not for everyone
Wilene van Greunen
Jobs
- Media Strategy & Solutions Specialist Cape Town, Johannesburg
- Facilities and Office Supervisor Bryanston
- Junior Digital Content Creator (Design & Video) Cape Town
- Advertising Sales Executive Durban
- Multimedia Sales Executive Cape Town
- Business Development Manager / Sales Executive Cape Town
- Campaign performance Manager Durban
- Creative Designer George
- Creative Copywriter George
- Learning Design Partner Cape Town
Who's paying for media mistakes?
If just 0.5% of all media orders are fouled up for whatever reason (a conservative estimate), clients are paying through their noses for the inefficiencies of their agencies and the media owners.
It's time media owners and agencies owned up. Somebody is being screwed. And at the end of the day it's the client.
Can any client honestly say that they get 100% value for 100% of the money they spend? And who benefits from it? In an industry worth more than R10 billion per year, a 1% error rate translates into R100 million being squandered by clients. Where are the REAL checks and balances?
