Why are adverts like Clover Danone still allowed to flight?

It also implies that eating Danone is an effective weight loss technique and that it will make you more desirable. When are advertisers going to be more responsible and leave the weight issue alone?

We open up with a woman considering buying a bikini. Her mother-in-law appears and bitchily tries to sabotage her attempts by suggesting that she should wear the full piece. It is then suggested that thanks to eating Clover Danone, you will avoid this nasty piece of advice becuase you will stay thin and trim (false promise number one). It then ends with her in her bikini, giving her man a taste of Danone, and asking him what he thinks. He then checks out her bod and says "very nice" or something to that effect (false promise number two: eating Clover Danone will make you desirable). All of course by insinuation and hackneyed ambiguity. Ho hum and shockingly unconvincing...