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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
- Social Media Specialist Johannesburg
Who decides if a creative idea is brilliant? Surely it's up to the consumer?
A number of leaders in advertsing judge various ads and determine which ads deserve awards. But, shouldn't the figures count?
How well is the product selling due to the ad in question? Has the ad caused the product to sell awesomely well? Too often, the one director will love a specific ad whilst another director will find the same ad pitiful. I think the real proof that an ad works is when an ad actually sells!
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