#EcommerceDay2021: Manuel Koser on tapping into the potential of digital
#EcommerceDay2021: Manuel Koser on tapping into the potential of digital

Manuel Koser knows a thing or two about identifying promising digital brands and helping them reach their potential...

By Lauren Hartzenberg 12 Mar 2021

#Newsmaker: Ahmed Tilly joins forces with CWDi
#Newsmaker: Ahmed Tilly joins forces with CWDi

Well-known creative consultant Ahmed "Mr Nando's" Tilly has joined forces with marketing and brand experience experts, CWDi as they reposition the agency...

By Evan-Lee Courie 12 Mar 2021

#EcommerceDay2021: Eavesdropping on e-tail
#EcommerceDay2021: Eavesdropping on e-tail

OneDayOnly's Matthew Leighton provides some key checkpoints for online retailers operating in the 'infodemic' world...

By Matthew Leighton 11 Mar 2021

#EcommerceDay2021: Paving the way for growth beyond Covid-19
#EcommerceDay2021: Paving the way for growth beyond Covid-19

Digitalmall.com's Yaron Assabi weighs in on the encouraging growth of e-commerce in SA and what's needed to take it to the next level...

By Lauren Hartzenberg 11 Mar 2021

#BehindtheMask: Esports shoutcaster Sam Wright
#BehindtheMask: Esports shoutcaster Sam Wright

As most major esports events are in Europe and Asia, esports shoutcaster Sam Wright went from living out of a suitcase and working with production teams around the world to being at home 24/7...

By Jessica Tennant 10 Mar 2021

#OrchidsandOnions: When less is more...
#OrchidsandOnions: When less is more...

Mazda: Orchid for simple, to-the-point, 'real' ad for new CX-30 SUV; Link to Emperors Palace special - valid until 31 December, 2021 - tells a visitor offer has expired...

By Brendan Seery 9 Mar 2021

#StartupStory: Saskia Tihana Clements on starting a creative agency in the USA
#StartupStory: Saskia Tihana Clements on starting a creative agency in the USA

Saskia Tihana Clements moved to Los Angeles in 2014 and has spent the last six years building her brand in the USA. She is an entrepreneur, humanitarian, producer and founder of creative agency, The Boldest...

By Evan-Lee Courie 9 Mar 2021

#EcommerceDay2021: Are retailers scoring an own goal in online shopping?
#EcommerceDay2021: Are retailers scoring an own goal in online shopping?

According to Amanda Reekie, we need to ask what can be done to make online a bigger part of the retail mix, not least because there are still a number of faux pas that brands are making...

By Amanda Reekie, Issued by imagineNATION Alliance 9 Mar 2021

Boris Dzhingarov
Benefits of using YouTube marketing for business growth

In this modern business landscape, business-customer dynamics have shifted incredibly.

By Boris Dzhingarov, Issued by Monetary Library 8 Mar 2021

#EcommerceDay2021: Redefining retail - A future view of digital commerce in 2030
#EcommerceDay2021: Redefining retail - A future view of digital commerce in 2030

Kantar's Norman Reyneker says that as companies define their future-fit commercial strategies, they must challenge assumptions related to the evolving digital retail landscape...

By Norman Reyneker, Issued by Kantar 8 Mar 2021

5 marketing tech trends to watch in 2021
5 marketing tech trends to watch in 2021

As technology evolves and data sets grow, marketing is changing, adapting and in some cases becoming automated...

By Greg Chen 4 Mar 2021

Reflective moments for marketers
Reflective moments for marketers

Percy Shangase, managing owner at Mashuku Marketing Solutions, writes that in the wake of the crippling pandemic, brand equity is under attack...

By Percy Shangase 3 Mar 2021

#BehindtheMask: Cheryl Reddy, managing partner and Africa lead at Eclipse Communications
#BehindtheMask: Cheryl Reddy, managing partner and Africa lead at Eclipse Communications

This week I catch up with Cheryl Reddy, managing partner of the Johannesburg operations of Eclipse Communications and Africa Hub lead...

By Evan-Lee Courie 3 Mar 2021

#OrchidsandOnions: New advert is Price-less
#OrchidsandOnions: New advert is Price-less

Entertaining: insights into culture, language and prejudices; Sunday Times booze advertorial sets new standard for media capture...

By Brendan Seery 2 Mar 2021

Chris Soal bags Dior Lady Art project collab
Chris Soal bags Dior Lady Art project collab

Chris Soal, an emerging South African artist, uses unconventional found objects such as toothpicks and bottle caps in conjunction with concrete and other industrial materials...

By Evan-Lee Courie 2 Mar 2021

PR vs Advertising: Which is ideal for marketing SMMEs?
PR vs Advertising: Which is ideal for marketing SMMEs?

Public relations and advertising are both crucial for the promotion of any business, writes Mkhuseli Vangile, managing director at DCF...

By Mkhuseli Vangile 2 Mar 2021

Evolution of our industry: Shortlist for short projects
Evolution of our industry: Shortlist for short projects

The start of last year brought the usual New Year predictions, all stymied by the pandemic, writes Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS)...

By Johanna McDowell 1 Mar 2021

Tackling the Business of Experience in times of uncertainty
Tackling the Business of Experience in times of uncertainty

Haydn Townsend, managing director for Accenture Interactive in Africa, shares some insight into the Business of Experience (BX)...

By Evan-Lee Courie 1 Mar 2021

From 'meh' to 'yeah!' - the science of storytelling
From 'meh' to 'yeah!' - the science of storytelling

Yaw Dwomoh, managing director of Idea Hive, shares why it is important that we share our brand purpose through a story...

By Yaw Dwomoh 1 Mar 2021

AI predicted to futureproof the influencer industry
AI predicted to futureproof the influencer industry

We're now living in a world dominated by technology and digitisation. Whatever the business or industry may be, technology is sure to be at the heart of it...

By Amelia Neate 26 Feb 2021

#Newsmaker: Lizanne Peters appointed as business unit director at Joe Public Cape Town
#Newsmaker: Lizanne Peters appointed as business unit director at Joe Public Cape Town

Lizanne Peters was recently appointed as business unit director at Joe Public Cape Town. She has over 16 years industry experience across various sectors...

By Evan-Lee Courie 25 Feb 2021

Attention is the new currency in adland
Attention is the new currency in adland

Advertising has piggybacked on technology since the 17th century and in our modern world has evolved to a pervasive presence in the daily lives of people across the globe. A little bit too pervasive some would say...

By Edward Herridge 24 Feb 2021

What's next for our old friend the newspaper?
What's next for our old friend the newspaper?

Newspaper circulations have been dwindling for years, but Covid-19 has exacerbated a shocking and sharp decline that I doubt many will recover from...

By Marino Sigalas 24 Feb 2021

#Newsmaker: Colin Loughlin appointed senior creative editor at Nice Shoes
#Newsmaker: Colin Loughlin appointed senior creative editor at Nice Shoes

Creative production studio Nice Shoes has promoted editor Colin Loughlin to senior creative editor...

By Evan-Lee Courie 24 Feb 2021

#OrchidsandOnions: Cheapie bucks the trend
#OrchidsandOnions: Cheapie bucks the trend

Nissan: Bizarre series is clever departure from tradition; Wheetabix in the UK stirs up Twitter storm with post featuring baked beans on product...

By Brendan Seery 23 Feb 2021

Are your marketing leads not converting? This could be why
Are your marketing leads not converting? This could be why

Sylvia Schutte, managing director of Stratitude, shares reasons why your marketing leads are not converting and what you can do to solve it...

By Sylvia Schutte 23 Feb 2021

#BehindtheMask: Ashraf Majiet, creative director at Superunion Cape Town
#BehindtheMask: Ashraf Majiet, creative director at Superunion Cape Town

Ashraf Majiet, creative director at Superunion Cape Town, tells us that what's really behind his mask is a "pretty respectable beard", but also someone who's gone through something like this lockdown before...

By Jessica Tennant 23 Feb 2021

#BehindtheMask: Chioma Umeala, up-and-coming actress, filmmaker and producer
#BehindtheMask: Chioma Umeala, up-and-coming actress, filmmaker and producer

This week I catch up with Chioma Umeala, known as Ayo on BET Africa's Isono...

By Evan-Lee Courie 23 Feb 2021

EXCLUSIVE: Solly Moeng talks media independence and credibility
EXCLUSIVE: Solly Moeng talks media independence and credibility

I chat with Solly Moeng ahead of the Davos Online Communications Summit, where he was one of the panellists at the virtual event on Thursday 25 February 2021...

By Evan-Lee Courie 23 Feb 2021

Building blocks of right-housing for growth and success
Building blocks of right-housing for growth and success

Right-housing is vital to the success of leading customers through the sales funnel, writes Johanna McDowell...

By Johanna McDowell 22 Feb 2021

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