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PR is the dark arts of integrated marketing communications

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PR builds narratives, weaves stories and amplifies diverse voices

Bridging gaps and building narratives that matter

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What South Africans crave: Unlocking the R190bn fast food economy

What South Africans crave: Unlocking the R190bn fast food economyRogerwilco

Image source: rawpixel.com from

#Trademark: Who owns the IP – the brand or influencer?Amani Patel

Source:

Warc report: Top consumer trends shaking up next year’s spending habits

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What influencers and brands need to know about #sponsored disclosuresSarah Suleman

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#Trademark: Who owns the IP – the brand or influencer?

By Amani Patel 3 days

Source:

Warc report: Top consumer trends shaking up next year’s spending habits

3 days

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#CNILux: Global luxury industry shifts gaze to Africa

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Incubeta 10 Apr 2019

Shifting the cloud on consumer behaviour

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Refilwe Maluleke 8 Apr 2019

Beyoncé teams up with Adidas in "partnership of a lifetime"

Beyoncé teams up with Adidas in "partnership of a lifetime"

8 Apr 2019

Student Village releases student spend report

Student Village releases student spend report

5 Apr 2019

How AR and VR will transform the retail experience

How AR and VR will transform the retail experience

Fundisiwe Maseko 4 Apr 2019

PwC releases consumer insights survey for 2019

PwC releases consumer insights survey for 2019

3 Apr 2019

Data-led creativity: A marriage that won't separate brands and customers

Data-led creativity: A marriage that won't separate brands and customers

Charl van Rooyen 2 Apr 2019

Screen grabs from the SodaStreamMe and Pick n Pay TasteTech videos.

Sign of the future? The creativity of April Fool's Day pranking in the retail industry

Leigh Andrews 2 Apr 2019

From the daring to the daft: 2019's April Fools jokes rated

From the daring to the daft: 2019's April Fools jokes rated

Andy Walker 1 Apr 2019

#PowerofMom2019: Women transition from 'selfish' to 'conscious' spenders

#PowerofMom2019: Women transition from 'selfish' to 'conscious' spenders

1 Apr 2019

"We are what we see" - Marian Salzman

"We are what we see" - Marian Salzman

Juanita Pienaar 1 Apr 2019

What do we mean by influencers in South African terms?

What do we mean by influencers in South African terms?

Anne Dolinschek 1 Apr 2019

Why 'brands using brands' get it wrong. The 'win a prize' dilemma

Why 'brands using brands' get it wrong. The 'win a prize' dilemma

Sarah Dexter 28 Mar 2019

Consumer demand at the forefront of African business priorities

Consumer demand at the forefront of African business priorities

28 Mar 2019

African retailers have the opportunity to re-imagine a data-driven sector

African retailers have the opportunity to re-imagine a data-driven sector

Toros Esim 27 Mar 2019

Mind(set)

Mind(set)

Lara-Anne Derbyshire 27 Mar 2019

Study shows women drive between 70% and 80% of all consumer purchasing

Study shows women drive between 70% and 80% of all consumer purchasing

27 Mar 2019

What is really in the letter "A" that cannot be fixed anyway?

What is really in the letter "A" that cannot be fixed anyway?

Khangelani Dziba 26 Mar 2019

Building customer relationships in an age of disloyalty

Building customer relationships in an age of disloyalty

Wynand Smit 25 Mar 2019

#ECO19: Is your mobile commerce strategy excluding the mass market?

#ECO19: Is your mobile commerce strategy excluding the mass market?

Lauren Hartzenberg 22 Mar 2019

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.

#ECO19: Unpack why your brand story matters before you start telling it

Leigh Andrews 20 Mar 2019

#SeamlessSA: Stay woke and grow your business

#SeamlessSA: Stay woke and grow your business

Maroefah Smith 20 Mar 2019

Chantel Botha of BrandLove in action at eCommerce Africa 2019.

#ECO19: Why brands need to create emotional experiences for Generation CX

Leigh Andrews 19 Mar 2019

Screen grab from the ad.

#OrchidsandOnions: Take a bow, McDonald's

Brendan Seery 19 Mar 2019

#SeamlessSA: Ink Eze's 5 actionable tips to grow an online community

#SeamlessSA: Ink Eze's 5 actionable tips to grow an online community

Maroefah Smith 19 Mar 2019

2019 Research Conference to unpack retail trends, tech and the 'Afripolitan' consumer

2019 Research Conference to unpack retail trends, tech and the 'Afripolitan' consumer

19 Mar 2019

#SeamlessSA: Physical retail needs to step up

#SeamlessSA: Physical retail needs to step up

Lauren Hartzenberg 18 Mar 2019

Louis Vuitton pulls Michael Jackson-inspired clothing in the wake of Leaving Neverland

Louis Vuitton pulls Michael Jackson-inspired clothing in the wake of Leaving Neverland

18 Mar 2019

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