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Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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New appointments

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

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ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

PROMOTED

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!Cycle of Life

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Your customers know when you’re faking it

Your customers know when you’re faking itCristelle Snyman, Everlytic

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TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

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#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

The launch commercial for the all-new Kia Tasman bakkie creates an entire world out of one problem (image supplied)

#BehindtheCampaign | Kia Tasman bakkie TVC takes up the bakkie challenge

The human paradox: The faster AI advances, the more human connection matters

The human paradox: The faster AI advances, the more human connection mattersCharne Munien, Rogerwilco

An immersive Table Mountain experience by Chaos Theory and the Millat Group has won a global event award (Image supplied)

African-led events worldclass as Table Mountain immersive experience wins global award

Ask Africa appoints Jezile Dhlamini as its chief client partner officer

Ask Africa appoints Jezile Dhlamini as its chief client partner officerASK AFRICA

South Africa will be the country in focus, pictured is stakeholders at the signing of the agreement. Source: Supplied.

Berlinale EFM names South Africa 2027 country in focus

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

Publicis is set to acquire LiveRamp. Source: Publicis.

Publicis Groupe to buy LiveRamp for $2.2bn

Isu Elihle Awards open for entries with R30,000 for first place

Isu Elihle Awards open for entries with R30,000 for first place

The Racket Club's music studio. Source: Supplied.

The Racket Club launches music strategy agency

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

Maria McCloy is pictured in her Johannesburg apartment which is often used for film and television productions like Kings of Joburg. Source: Supplied.

Tributes pour in for Maria McCloy ahead of Joburg Theatre memorialKarabo Ledwaba

The future of OTC marketing lies in the recommendation momentMichael Gullan

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinking

By Karabo Ledwaba 3 hours

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

By Danette Breitenbach 3 hours

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Meta launches #FlexNaija metaverse campaign for content creators in Nigeria

29 Nov 2022

#StartupStory: Double Apex - seasoned journo builds his own online automotive news platform

#StartupStory: Double Apex - seasoned journo builds his own online automotive news platform

Imran Salie 29 Nov 2022

Online retailer Raru facing liquidation

Online retailer Raru facing liquidation

29 Nov 2022

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World Cup 2022: how sponsorship has become less about selling drinks and more about geopolitics

Simon Chadwick 29 Nov 2022

Photographs courtesy of Ashlee Abdul. Levergy was named the Ageny of the Year at the Hollard Sport Industry Awards 2022

Hollard Sport Industry Awards 2022 winners recognised

29 Nov 2022

Benjy Mudie inducted in the South African Radio Hall of Fame

Benjy Mudie inducted in the South African Radio Hall of Fame

The Publicity Workshop 29 Nov 2022

The future of mobile gaming and what it means for marketers

The future of mobile gaming and what it means for marketers

SHAREit Group 29 Nov 2022

Breakfast with Martin Bester remains Mzansi's favourite way to wake up

Breakfast with Martin Bester remains Mzansi's favourite way to wake up

Jacaranda FM 29 Nov 2022

What's topping shopper wish lists this festive season? Discounts!

What's topping shopper wish lists this festive season? Discounts!

28 Nov 2022

Source © Ufuk Uyanik Craig Hanabus says it’s very likely that Twitter is dead

Is Musk putting the twit back into Twitter?

Craig Hannabus 28 Nov 2022

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Winners of the Radio Awards 2022 announced!

28 Nov 2022

Grant Macpherson. Source: Supplied.

#Newsmaker: Grant Macpherson, CMO for KFC Africa

Karabo Ledwaba 28 Nov 2022

Source: ©Dolgachov -

Growth in online transaction volumes and basket size this Black Friday - PayFast

28 Nov 2022

#OrchidsandOnions: In the tough going, get giggling

#OrchidsandOnions: In the tough going, get giggling

Brendan Seery 28 Nov 2022

Opportunity for filmmakers to develop skills as film impact screening facilitators

Opportunity for filmmakers to develop skills as film impact screening facilitators

Sunshine Cinema 28 Nov 2022

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3 ways to update your marketing to the latest version

Tanya Pato 28 Nov 2022

The Twitter saga shows the importance of a multi-platform social media ecosystem

The Twitter saga shows the importance of a multi-platform social media ecosystem

Sam Spiller, Clockwork 28 Nov 2022

'Feel Good this Summer' in the Eastern Cape and Garden Route

'Feel Good this Summer' in the Eastern Cape and Garden Route

Algoa FM 28 Nov 2022

Travel is back - with brands advertising at airports benefiting

Travel is back - with brands advertising at airports benefiting

Twiga Communications 28 Nov 2022

Primedia Broadcasting wins big at Radio Awards

Primedia Broadcasting wins big at Radio Awards

Primedia Broadcasting 28 Nov 2022

Jarred Cinman. Source: Supplied.

Jarred Cinman cleared of wrongdoing by ACA for Loeries article

25 Nov 2022

Young SA shoppers will pay a premium for healthy food - but distrust nutrition labels

Young SA shoppers will pay a premium for healthy food - but distrust nutrition labels

25 Nov 2022

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5 ways to better digital engagement for your business in 2023

Brent Haumann 25 Nov 2022

#LunchtimeMarketing: Workplace trends that are slowing business growth

#LunchtimeMarketing: Workplace trends that are slowing business growth

25 Nov 2022

Image source: Pixabay from

6 tips to saving your trade mark from brand genericide

Melissa Morris 25 Nov 2022

All the BCX Digital Innovation Awards 2022 winners!

All the BCX Digital Innovation Awards 2022 winners!

25 Nov 2022

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Scopen releases results of second Sustainability Report in Latin America

25 Nov 2022

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Survey released to understand diversity and inclusion in PR and communications

25 Nov 2022

First Circle K store opens in SA in partnership with Puma Energy

First Circle K store opens in SA in partnership with Puma Energy

25 Nov 2022

Tian Horn, Hyland account manager, Southern Africa. Source: Supplied

Keep personalisation from getting creepy - the 5 points of data rule

Tian Horn 25 Nov 2022

Africa news

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Meta launches #FlexNaija metaverse campaign for content creators in Nigeria

29 Nov 2022

What's topping shopper wish lists this festive season? Discounts!

What's topping shopper wish lists this festive season? Discounts!

28 Nov 2022

Grant Macpherson. Source: Supplied.

#Newsmaker: Grant Macpherson, CMO for KFC Africa

Karabo Ledwaba 28 Nov 2022

Source: Massmart

Walmart's R6.4bn buyout of Massmart a done deal

23 Nov 2022

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