Profile

Brent Haumann is the Managing Director at Striata, Africa where he leads the African business providing strategy, direction and market-positioning for the region.
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6 technologies that should be part of a future CCM strategy

Customer expectations are evolving faster today than ever before and that's hardly surprising. In an always-on world where people have devices with them all the time, they're exposed to great digital experiences on a daily basis...

By Brent Haumann 24 May 2021

Operational efficiency is a 'no go' to great customer experience

Most organisations today understand the importance of customer experience (CX). In fact, research from Gartner shows that 75% of organisations are now able to show that customer satisfaction leads to revenue growth...

By Brent Haumann 31 Mar 2021

When it comes to customer communication, engagement is everything

Brent Haumann, managing director at Striata Africa, believes that while most organisational leaders realise how important customer experience is, many still struggle measuring it...

By Brent Haumann 18 Mar 2021

How customer communication will evolve in 2021

By now, it's clear that 2020 was a year of managing the unexpected and looking for the silver lining. This is especially true when it comes to customer communication. After years of digital-led evolution, even the biggest laggards were forced to revolutionise their customer communications...

By Brent Haumann 12 Feb 2021

Great customer experiences can be manufactured

Great customer experience is understood by most businesses. By providing outstanding customer experience they know it will help their organisation stand out from competitors while fostering loyalty and trust...

By Brent Haumann 18 Jan 2021

Relook at how customers experience communication

2020 was the year many of the usual rules were thrown out the window - especially when it came to customer communication...

By Brent Haumann 9 Nov 2020

What Covid-19 taught us about going back to basics with customer communication

Brent Haumann, managing director, Striata Africa, discusses what separated the great communicators from the average and poor ones...

By Brent Haumann 7 Oct 2020

Consider your customers in your digital transformation strategy

Most organisations understand the need for digital transformation, with many spending fortunes on investments in digital technologies...

By Brent Haumann 6 Feb 2020

Here's what consumers want from customer communication in 2020

It's now well-established that customer communication is vital to the success of any business. But it can only play that role if it meets the wants and needs of the consumers receiving it...

By Brent Haumann 23 Dec 2019

Why data is more important than ever to customer experience

In today's world, the margin between businesses that thrive and those that merely survive is growing increasingly narrow...

By Brent Haumann 6 Nov 2019

Chatbots are the future of customer communications

Two technologies that are set to have a particularly big impact on customer communication going forward are chatbots and machine learning...

By Brent Haumann 20 Sep 2018

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