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"The brand is exclusively channel driven on the African continent," says Lenovo consumer and SMB manager for Africa, Paul Collins. "So the fact we've made inroads into the market in only two years, with IDC verifying that we grew our market share in South Africa in the last quarter of 2010 to 11.3% and took number 1 spot, at 17.9%, in the consumer segment, is in large measure due to the commitment and enthusiasm of our business partners. In essence, our home is the channel.
"We therefore believe that it's essential to acknowledge and celebrate in a very public way the role our partners play in our success, not only in terms of the reseller companies but also the individuals inside them who are so effectively building the brand."
Awards
A further category was the Lenovo Champions, recognising individual commitment to the brand. These are:
The awards, which include a certificate and a trophy, focused on commitment, brand building, sales capability and service excellence. Collins says, "What separates the exceptional business partners from the others is the ability to offer the levels of sales support and service that match the quality of the products themselves."
The event took place on 12 May 2011.