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    What is your return on Creative Brand Investment?

    Delivering brand VALUE - a 2-tier model to creative branding, offering a return on brand investment and implementation. Why develop expensive brand assets and see its value diluted when reinterpreted?
    8 Nov 2003
    8 Nov 2003

    Most execution occurs outside the original branding or design entity, and many times with the so-called chop-shop mentality. The danger with a secondary solution is a lack of understanding of the branding objectives, time wasted on brand re-alignment and even, quite simply, weaker design capacity. All of which results in a lack of brand consistency.

    The financial will of clients dictate, but unfortunately this approach can dilute the overall investment.

    We offer a two tier model where studio A and B are charged out at different rates. Clients decide how they want to contract us. This model is more responsive to the client's financial needs and delivers brand continuity in IMC.

    of chart

    Design worksTM

    when it creates brand RESONANCE
    Design is a strategic differentiator, a mobilizing force that realizes:

    - unique visual impact and emotional buy-in for the brand,
    - functional excellence and
    - the structure and body for intangible strategies

    However, as strategically well conceived, developed and designed as they might be originally, many brands lose their essence and potency when executed with secondary interpretations over time.

    True resonance is about consistent custom execution.

    Design that allows for a return-on-brand investment must deliver greater

    - meaning,
    - engage factor,
    - ease of use/ understanding and

    - consistent application over time.

    Design that works offers a return on brand investment and implementation across traditional and new media, through-the-line.

    We offercreative branding/design solutions
    to executevisual identity,
     advertising,
     communications,
     promotions and
     internal communication solutions
    acrossnew media
     print
     television

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