What is your return on Creative Brand Investment?

Delivering brand VALUE - a 2-tier model to creative branding, offering a return on brand investment and implementation. Why develop expensive brand assets and see its value diluted when reinterpreted?

8 Nov 2003

Most execution occurs outside the original branding or design entity, and many times with the so-called chop-shop mentality. The danger with a secondary solution is a lack of understanding of the branding objectives, time wasted on brand re-alignment and even, quite simply, weaker design capacity. All of which results in a lack of brand consistency.

The financial will of clients dictate, but unfortunately this approach can dilute the overall investment.

We offer a two tier model where studio A and B are charged out at different rates. Clients decide how they want to contract us. This model is more responsive to the client's financial needs and delivers brand continuity in IMC.

of chart

Design works^TM

when it creates brand RESONANCE
Design is a strategic differentiator, a mobilizing force that realizes:

- unique visual impact and emotional buy-in for the brand,
- functional excellence and
- the structure and body for intangible strategies

However, as strategically well conceived, developed and designed as they might be originally, many brands lose their essence and potency when executed with secondary interpretations over time.

True resonance is about consistent custom execution.

Design that allows for a return-on-brand investment must deliver greater

- meaning,
- engage factor,
- ease of use/ understanding and

- consistent application over time.

Design that works offers a return on brand investment and implementation across traditional and new media, through-the-line.

We offer	creative branding/design solutions

to execute	visual identity,
	advertising,
	communications,
	promotions and
	internal communication solutions

across	new media
	print
	television