What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Having fun with logo adaptations
Dolphins, popcorn, jeans, strawberries, snowboarding, a serene Mediterranean scene and a gondola are some of the new designs creative agency Cross Colours recently created for the new-look Oracle Airtime Sales.
These images represent the in excess of 40 channels, which offers brand advertising through Oracle Airtime Sales. They are intended to personify the energy, fun and personalities that have shaped Oracle Airtime Sales.
“We've had an incredible amount of fun with our logo adaptations,” says Anthea Petersen, head of marketing at Oracle Airtime Sales. “They've become an important creative value of our brand. While we have fun with our logo within promotions and rate cards, we still need to be responsible with our corporate brand.
“We are pleased to show that the result reflects our colourful business. The brands we represent can sit comfortably within our ID. We now have a refreshing new look that conveys our business values of quality, consistency, innovation and reliability.”
