This week, we go behind the selfie with Ryan McFadyen, co-founder and head of strategy at HaveYouHeard.
McFadyen captions this: "Our Saturday morning ritual, croissants and starting the day in Green Point Park."
1. Where do you live, work and play?
I’m fortunate enough to live work and play in and around the city centre of Cape Town, but have the luxury of also getting to play and work in incredible places like New York, London and Paris, amongst others.
Surviving three boys under the age of five while building a house and an agency. Although, truth be told, my wife did all the hard work.
3. Describe your career so far.
It’s been a constant journey of exploration and learning. From working on the client side to starting a business, to starting an agency, to growing an agency… it’s been lots of fun, heartache, long hours, stress and proud moments.
I’ve also been extremely lucky to learn from and work with amazing people, who are much smarter than me.
4. Tell us a few of your favourite things.
I love spending time with my incredible wife, Nicky; playing non-stop with my boys; drinking champagne; eating good food and exploring, whether it be new cities, ways of thinking or new skills. I’m currently trying to improve my cooking skills…
5. What do you love about your industry?
No two days are the same. We constantly get to explore, create and come up with an endless list of what-if's.
Co-founder of HaveYouHeard, Ryan McFadyen, chats about how the company's new identity benefits the business from a marketing perspective and also shares the creative challenges they faced during the rebranding process...
When it comes to revenue models for advertising agencies, charging for time isn't the only way to bill a client. In fact, there's a far better way for an agency to bring in revenue that benefits the client at the same time...
At the same time, a more effective way of measuring the impact of these ideas and accountability would assist in justifying a different billing structure.
10. What are you working on right now?
We’re currently working on a couple of very exciting global projects across various sectors, from alcohol to energy, as well as some local projects across disciplines with some very exciting new sponsorship-thinking rolling out.
11. Tell us some of the buzzwords floating around in your industry at the moment, and some of the catchphrases you utter yourself.
Influencer marketing is still a key buzzword flying around both locally and globally, but there seems to be a significant lack of understanding of how it works, the value it can add and how to do it properly.
We prefer to talk influence marketing and how you can use the power of influence to effect real change and have a significant impact.
Within the agency, we’re also utilising social herding, choice overload and various other behavioural economics lingo, along with some neuroscience, which is making our creative brainstorms really interesting!
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