This week, we go behind the selfie with digital marketing specialist Teboho Rasoaisi, currently in a digital media strategist and campaign manager role at Mortimer Harvey, agency winner of the IAB SA's #Bookmarks2019 Pixel for Purpose, for the Road Accident Fund's #AlwaysRemember campaign.
Rasoaisi captions this as follows - an intelligent physicist with weird hair once said: “An object in motion stays in motion with the same speed and in the same direction”, and this is why I enjoy and prefer being in constant motion.
1. Where do you live, work and play?
I live, work and play in Sandton – I’m quite fond of the north side of Johannesburg at the moment. Oh, and I do quite a lot of Cape Town, here and there.
2. What’s your claim to fame?
Not sure I’m famous just yet, but I used to walk down fashion week runways and pose for cameras as a professional male model while still in varsity – I can still pull the Zoolander Blue Steel look, FYI –before entering into the world of advertising.
Things escalated in terms of notoriety on social media once I took on an influencer marketing manager role, pairing influencers/celebrities with brands for a year-and-a-half.
3. Describe your career so far.
A five-year rollercoaster ride – something similar to the Anaconda ride at Gold Reef City, but a bit longer, I guess…
After studying marketing communications in varsity, got hired as a content marketer at a small startup owned by a lovely woman named Victoria Williams. I guess she saw a bit of potential in me at the time and took a gamble on me, but I guarantee you that I knew nothing about advertising at the time.
Right after that stint, I decided to study further and specialise in digital marketing a bit more through UCT, and get certified through Google. I then moved on to a lead generation and affiliate marketing agency, where I sharpened my paid media and account management skills.
Shortly after that, I found myself in the influencer marketing space, pairing influencers/celebrities with brands for campaigns as a form of paid media at Arc South Africa.
And now, here I am as a digital media strategist and campaign manager at Mortimer Harvey (MH) agency, preparing for an MIT digital analytics course with MIT, through GetSmarter.
4. Tell us a few of your favourite things.
Analytics tools (Ads Manager, Google Analytics, Tableau), raw data, my iPhone and a good pair of white shoes/sneakers.
I love to see creative ideas take shape, implemented for campaigns and being rolled out on digital. Beyond that, I appreciate the digital space at the moment – lots of cool ideas are being rolled out brilliantly on digital.
Oh, and the awesome finger food at award shows, of course – can’t forget that!
6. Describe your average workday, if such a thing exists.
Pop out my laptop, open up Ads Manager, Google Analytics, Google Adwords or MS Excel – analyse and optimise campaigns.
When I’m not doing that, I’m either preparing a media plan or doing research for an upcoming campaign.
7. What are the tools of your trade?
HP Probook, iPhone, analytics tools, MS Excel, interpersonal skills and a purple notepad (colour of notepad not by choice).
8. Who is getting it right in your industry?
Tricky question – the industry is so broad and diverse, quite a few agencies are doing well in different ways, and that’s the beauty of the game, I guess.
Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality, and of course, gourmet food and drinks! She can be reached on Twitter at @Leigh_Andrews.
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