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Mxit Brand Index: 31 May 2013

The latest Mxit Brand Index has been released, revealing the top 20 South African brands on Mxit on 31 May 2013.

Top 20 South African brands on Mxit on 31 May 2013

PositionBrandLast month's positionNumber of subscribers
1SuperSport11,878,600 (up)
224.com21,330,687 (down)
3Sterkinekor3624,906 (up)
4MNet4504,919 (up)
5Spar5488,441 (up)
6Cell C6460,001 (down)
7Nike Football7441,534 (up)
8Kickoff8398,367 (up)
9Goodhope FM9382,522 (up)
101Life12355,869 (up)
11Samsung10354,015 (down)
12Nokia11350,378 (up)
13FNB13346,783 (up)
148ta14323,172 (down)
15Standard Bank15317,977 (down)
16Red Bull16316,656 (up)
17Adidas17300,672 (up)
18Mr Video19270,799 (up)
19NuMetro18266,490 (up)
20KFC20256,828 (up)

Top brands

Top mobile brand: Cell C
Top banking brand: FNB
Top financial services brand: 1life
Top sporting brand: Nike Football
Top media brand: SuperSport
Top retail brand: Spar


When evaluating the top brands in the Mxit ecosystem of apps, games, content and communities, we applied the following criteria:
  • Working app with updated information
  • Real world brand that exists outside of the Mxit ecosystem
  • No services based apps and games such as MxPx, Judgeme, Moonbase, Battletrivia, Wikipedia, Hello Doctor, etc.
  • No individual celebrities such as Romy Titus, Riaad Moosa, etc.
  • No chat rooms

Analysis: Very little movement in May

There was very little movement this month with most brands' positions remaining unchanged. The only significant move was 1Life, which added 9000 new subscribers to the app and moved into the number 10 slot. Supersport's number one position was further entrenched as another 30,000 users added this app to their contacts roster.
Daryl Bartkunsky
It would be interesting to find out if there are X amount of users that follow or brands or does each brand have a unique set of following. Would you be able to provide that?
Posted on 11 Jun 2013 20:02



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