2nd Annual THINKING MOBILE Confex - a focus on optimized mobile marketing ROI

The event focuses on the development of marketers who are serious about fine-tuning or upping their "mobile marketing game" past an SMS campaign. Top mobile marketing experts will share their know-how, unveiling relevant statistics, data and the "orchid and onion" campaign outcomes of the South African environment. The practical workshops have been strategically designed to represent relevant sectors and industry so as to allow participants the opportunity to learn how to design brand specific mobile strategies.

Too often and to the detriment of numerous brands, marketing efforts tend to present ROI campaign results as RESPONSE on Investment instead of RETURN on Investment data. South Africa, although a leader in the mobile technology arena, is not immune. With shrinking marketing budgets and the pressure for accountability on the rise, marketers and advertisers are looking to find the balance.

In addition to being able to attend 10 plenary sessions, 5 workshops, Toby Shapshak's panel, the exhibition and a network cocktail function, the 2011 event delegates will walk away with a copy the South Africa focused e-handbook "Everything You Ever Wanted To Know About Mobile Marketing But Didn't Know Who To Ask" and claim a variety of mobile vouchers with special offers and discounts on the mobile products and services from the event exhibitors.

Whether a novice, marketing student, business owner, NGO, brand manager or advertising executive, the Thinking Mobile™ 2011 Confex is the one-stop shop for mobile marketers and those gearing to launch in the mobile space. The event takes place on 14 & 15 April 2011 at the IDC Conference & Training Centre in Sandton.

Early Bird and Groups Specials are on offer. For more information visit www.thinking-mobile.com or SMS mobi to 31771 to also get immediate access to your mobile vouchers.