Pinnacle Africa goes pro with new SP4 Windows Phone

It also has a dual SIM feature, users can choose how they use voice and data on their phone with the ability of having two SIMs active simultaneously and specifying which SIM operates cellular data usage. It is like having two phones in your pocket.

"People today want more value for their hard-earned Rands," says Max Stone, Brand Executive at Pinnacle Africa. "Our research shows that the market is ready for an affordable smartphone that still delivers excellent performance in a package that will appeal to both the cash buyer and corporate executive."

The Proline SP4 is a customisable phone offering users the ability to personalise the Start screen more than phones using other operating systems. There are even three covers included with each phone (white, orange and green) allowing users to match the phone to their personal preferences.

"Proline is a well-known computer and tablet brand in South Africa and we were not prepared to compromise on quality or performance in our first smartphone. The quad-core processor, four inch display, front and rear cameras, and lack of pre-loaded bloatware address all the common concerns users have within this market."

"The Proline SP4 is the first Windows Phone partner device specifically developed to target both the consumer and business market in South Africa," says Melanie Botha, Consumer Channels Group Executive at Microsoft South Africa.

"We understand that each market is different and our partner device programme has been specifically designed to help original equipment manufacturers and original device manufacturer partners build Windows devices that meet local demand as well as develop local brands. The focus caters to the needs of our consumers by encouraging device manufacturers and other partners to deliver low-cost devices with an uncompromised Windows and Microsoft Services experience," concludes Botha.