Why South African businesses need to invest in GBVF prevention
Virginia Francis
MTN's new outdoor ad campaign featuring bright yellow bus interiors aims to catch the eye of more than 12 million airport passengers this year. The 12 month campaign boasts visual advertising on 35 airport buses, taking passengers from the terminal to the plane, across Johannesburg, Cape Town, George, Port Elizabeth and Durban airports.
Andrew Kramer, group CEO of outdoor media company Altmedia, says: "MTN's campaign is a perfect example of exceptional use of outdoor - simple, pack and brag messaging.
Lynne Diab, senior manager (media strategy, planning and buying) for MTN SA, says including the buses into their media mix was part of the strategy to have a substantial presence at the airports: "It also formed part of our Y'ello Summer 2004 campaign and the public had responded very positively to MTN's "Y'ELLO" embrace at the airports."
Top stories
LegalHigher thresholds, broader scope: What SA’s new Small Merger Guidelines mean for M&A
Shawn van der Meulen, Clare-Alice Vertue and Mavin Jonkers 3 hours
ESG & SustainabilityWhy South African businesses need to invest in GBVF prevention
Virginia Francis 3 hours
Marketing & MediaPrimedia Plus now available on Apple CarPlay and Android Auto
Primedia Broadcasting 19 Aug 2026
More news
HR & Management
AI and job architecture - part 1: The hidden costs of cheap solutions
Belinda Oregan 7 hours
Legal
Pothole? What pothole? Why early evidence is critical in road injury claims
Peter Michaels 9 hours
Legal
When Sars can - and cannot - reopen prescribed tax assessments
Doelie Lessing and Robyn Schonegeval 1 day
Legal
Court rules employers cannot use retrenchment to avoid reinstatement
Bradley Workman-Davies 21 Aug 2026
HR & Management
Fired for posing like a marketing cutout: Why the CCMA and Labour Court said "unfair"
Shan Radcliffe 20 Aug 2026
HR & Management
When AI meets PoPIA in the workplace: What HR and recruiters need to know
Melissa Cogger and Talita Laubscher 18 Aug 2026
