Ithuba’s Lotto ads ruffle consumer feathers
Karabo Ledwaba
MTN's new outdoor ad campaign featuring bright yellow bus interiors aims to catch the eye of more than 12 million airport passengers this year. The 12 month campaign boasts visual advertising on 35 airport buses, taking passengers from the terminal to the plane, across Johannesburg, Cape Town, George, Port Elizabeth and Durban airports.
Andrew Kramer, group CEO of outdoor media company Altmedia, says: "MTN's campaign is a perfect example of exceptional use of outdoor - simple, pack and brag messaging.
Lynne Diab, senior manager (media strategy, planning and buying) for MTN SA, says including the buses into their media mix was part of the strategy to have a substantial presence at the airports: "It also formed part of our Y'ello Summer 2004 campaign and the public had responded very positively to MTN's "Y'ELLO" embrace at the airports."
Top stories
Marketing & MediaHow to build a brand that lasts when the trends don't just change every year, but every day
Phoebe Opperman, DUO Marketing + Communications 1 day
Logistics & TransportFuture-ready logistics: 5 shifts to watch in 2026 (sub-Saharan Africa)
Unitrans 1 day
Marketing & MediaThe G20 and Africa’s creative economy – a new window of opportunity
Beth Arendse, Business and Arts South Africa 3 days
More news
Marketing & Media
IBMA announces official media partnership with Farmer’s Weekly
Marketing & Media
Primedia Broadcasting secures multiple wins at the 2025 Radio Awards
Primedia Broadcasting 3 days
Logistics & Transport
Africa’s aviation growth outpaces global trends, but profitability lags, says Iata
1 day
Legal
How this ConCourt ruling altered asset distribution in non-accrual marriages
Bronwyn Samuel and Kaamilah Paulse 3 days
