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Comutanet takes Peugeot for a 'ride'
In support of the television commercial for the spacious Peugeot 206 station wagon, Saatchi & Saatchi commissioned ComutaNet to brand seven mega buses with one of the vibrant images shown in the ad. The buses will travel the streets of Gauteng, Kwa-Zulu Natal and the Western Cape, communicating to pedestrians and motorists the availability of the new vehicle.
The television commercial depicts a bus driver who cannot get any more passengers onto his tatty bus. When he sees a billboard advertising the new Peugeot 206 in bright yellow, he copies the image onto a side panel of the bus, resulting in passengers wanting to ride in the bigger, more spacious, more attractive Peugeot 206 branded bus.
Rajesh Ranchod, Creative Director for Saatchi & Saatchi says, "The Peugeot 206 image worked really well on ComutaNet's mega buses, it's great that an international image can appeal to both local and international audiences alike."
"We were delighted to offer Peugeot an impactful and synergistic solution to boost their communication. These branded buses will definitely highlight and create association with the Peugeot 206 television commercial in the minds of the target market giving the brand a double impact," says Kevin Kirby, Group Marketing Manager for ComutaNet.
