Insuring you get your money back

A reinvention of the traditional restaurant bill-folder, Billads are designed for convenience, complete with pen as well as a tip and credit card recess. The inside of the folder is available as advertising space.

The Dial Direct campaign uses humour by featuring a visual of a balding man with the caption “Some things don't come back” followed by the closing line “Some do, like your money with our Bucks Back Bonus.”

“Billads delivers a brand directly into the hands of the consumer through a nationwide network of up-market restaurants,” explains Craig Segal, MD of the Nine Mile group.