#Pendoring2018: All the winners!
The 2018 Pendoring winners have been announced at a prestigious gala event that took place at the University of Johannesburg's Art Centre earlier this evening.
The Pendoring Awards 2018. Image: Danette Breitenbach.
Held in an auditorium at the venue this year, the pace was fast and accolades were plentiful.
Creativity that walks the talk
Joe Public United won the Prestigious Umpetha Award for Castle Milk Stout's "Get it back" campaign for client, AB Inbev. The Overall Student Winner Award was awarded to North-West University for their Interactive Installation for the "Volk & Vaderland" campaign.
Here's a full list of the rest of the winners:
Communication Design | ||||
Prize | Entry Agency | Brand | Product | Language |
Campaign Silver | Joe Public Shift | Boerenmeisje Onderklere | Boerenmeisje Onderklere | Afrikaans |
Campaign Gold | Joe Public United | South African Breweries (AbInBev) | Castle Milk Stout | ngesiNdebele |
StudentCommunication Design | ||||
Silver | Red & Yellow Creative School of Business | Hlala | Desk | Chair | Bag | isiXhosa |
Silver | North-West University | Art South Africa Magazine | Magazine Cover | isiXhosa |
Gold | North-West University | Volk & Vaderland | Publication | Afrikaans |
Gold | North-West University | Volk & Vaderland | Interactive installation | Afrikaans |
Gold | Greenside Design Center | Afrikan Folklore Stories | Afrikan Folklore Stories | ngesiNdebele |
Design Crafts | ||||
Campaign Craft Certificate | Joe Public Shift | Boerenmeisje Onderklere | Boerenmeisje Onderklere | Afrikaans |
Campaign Craft Gold | Joe Public United | South African Breweries (AbInBev) | Castle Milk Stout | isiXhosa |
Campaign Craft Gold | Joe Public Shift | Boerenmeisje Onderklere | Boerenmeisje Onderklere | Afrikaans |
Craft Gold | Joe Public Shift | Boerenmeisje Onderklere | Boerenmeisje Onderklere | Afrikaans |
Student Print & Design Crafts | ||||
Craft Certificate | North-West University | Art South Africa Magazine | Magazine Cover | isiXhosa |
Craft Certificate | North-West University | Art South Africa Magazine | Magazine Cover | Afrikaans |
Craft Gold | North-West University | Volk & Vaderland | Publication | Afrikaans |
Design Mixed-media Campaign | ||||
Gold | Joe Public Shift | Boerenmeisje Onderklere | Boerenmeisje Onderklere | Afrikaans |
Film | ||||
Campaign Silver | Joe Public United | Centre of Communications Impact | Brothers For Life | Sesotho |
Campaign Gold | Joe Public | Chicken Licken | Rock My Soul 3 Straight | isiXhosa |
Silver | 99c Communication | Spur | Spur Flag Bearers | isiXhosa |
Silver | Freckle | King Price Insurance | King Price Insurance Brand | Afrikaans |
Gold | KingJamesGroupJhb | Allan Gray | Long-Term Investing | Sesotho |
Gold | Joe Public United | AB InBev | Castle Milk Stout | isiZulu |
Film Crafts | ||||
Campaign Craft Certificate | Joe Public | Chicken Licken | Rock My Soul 3 Straight | isiXhosa |
Campaign Craft Certificate | Joe Public | Chicken Licken | Rock My Soul 3 Straight | isiXhosa |
Craft Certificate | KingJamesGroupJhb | Allan Gray | Long-Term Investing | Sesotho |
Craft Certificate | FCB Cape Town | Western Cape Government. Safely Home. | 16 Days Of Activism | Afrikaans |
Craft Certificate | Joe Public United | AB InBev | Castle Milk Stout | isiZulu |
Craft Certificate | Joe Public United | AB InBev | Castle Milk Stout | isiZulu |
Craft Gold | Joe Public United | AB InBev | Castle Milk Stout | isiZulu |
Craft Gold | Joe Public United | AB InBev | Castle Milk Stout | isiZulu |
Craft Gold | Joe Public United | AB InBev | Castle Milk Stout | isiZulu |
Campaign Craft Gold | Joe Public | Chicken Licken | Rock My Soul 3 Straight | isiXhosa |
Student - TV, Film & Internet Commercials | ||||
Silver | North-West University | ATKV | Animation | Afrikaans |
Silver | North-West University | ATKV | Animation | Setswana |
Silver | North-West University | Muurpapier Films | Short Film | Afrikaans |
Gold | North-West University | ATKV | Animation | Setswana |
Integrated campaign | ||||
Silver | BRAND et al | AVBOB | The AVBOB Poetry Project | Afrikaans |
Gold | Joe Public United | AB InBev | Castle Milk Stout | isiZulu |
Live Communications | ||||
Silver | Joe Public | SAB | Public Awareness | isiZulu |
Print Communication | ||||
Silver | FCB Durban | Independent Media | Isolezwe | isiZulu |
Campaign Gold | The Odd Number (Pty) Ltd | Brand South Africa | Freedom Day | isiZulu |
Student Print Communication | ||||
Silver | Red & Yellow Creative School of Business | Childline | Sexual abuse awareness | Afrikaans |
Silver | Stellenbosch Academy of Design and Photography | Monami | Monami Vetkryte | Afrikaans |
Silver | Stellenbosch Academy of Design and Photography | POWA | POWA | Afrikaans |
Radio & Audio | ||||
Campaign Silver | Joe Public | Centre for Communication Impact | Women Empowerment | Sesotho |
Campaign Silver | Joe Public | Jet | O apereng | Sesotho |
Campaign Silver | Joe Public | Chicken Licken | Stores | Afrikaans |
Campaign Gold | Joe Public Shift | Boerenmeisje Onderklere | Melktert | Afrikaans |
Gold | FCB Joburg (Pty) Ltd | Toyota South Africa Motors (Pty) Ltd | Hilux | Setswana |
Student Radio Communication | ||||
Silver | AAA School of Advertising | Shazam app | Shazam | isiZulu |
Campaign Gold | University of Johannesburg | The Lion Match Company | Lion Safety Matches | Sepedi |
Gold | Vega | Tupperware | Tupperware | Setswana |
Radio Crafts | ||||
Campaign Craft Certificate | Joe Public | Jet | Jet plus-size range | isiZulu |
Campaign Craft Certificate | Joe Public | Chicken Licken | Stores | Afrikaans |
Campaign Craft Certificate | Joe Public | Chicken Licken | Fly-Thru | isiZulu |
Craft Certificate | FCB Joburg (Pty) Ltd | Toyota South Africa Motors (Pty) Ltd | Hilux | Setswana |
Campaign Craft Gold | Joe Public Shift | Boerenmeisje Onderklere | Melktert | Afrikaans |
Student Digital Interactive Communication | ||||
Silver | Red & Yellow Creative School of Business | Bakers Iced Zoo Biscuits | Moedertaal webwerf | Afrikaans |
Gold | North-West University | Volk & Vaderland | Interactive installation | Afrikaans |